Inspiration Season

Main Vision for Hangzhou Loft49

The abstract word "inspiration" is well expressed in this work. The blue lines of soul make the picture very dynamic. The author uses wool to represent the past and present of chemical fiber mill. Using 4k camera to create a dynamic main vision. From the method and form to make a breakthrough. Flexible panels and lines can enrich the extension of the main vision. It is a design function and aesthetic consideration of the work.

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Download Press Kit № 150999 Main Vision for Hangzhou Loft49 by Chunyang Wang to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Inspiration Season by Chunyang Wang

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Main Vision by Chunyang Wang

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Chunyang Wang Inspiration Season

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Chunyang Wang Main Vision

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Hangzhou Loft49Brand Logo

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Inspiration Season Main Vision Press Releases

Our Inspiration Season press releases are ready in languages: English, for your convenience.

Inspiration Season Main Vision Media Articles

Utilize our prepared articles to feature Inspiration Season, available in the languages: German, French, Dutch, Turkish, Korean, Indonesian, Arabic (Standard), Japanese, Russian, English, Spanish, Chinese (Mandarin), Italian, Hindi and Portuguese.

Unique Properties

“Inspiration Season” is the first large-scale design forum activity held by Hangzhou Loft49. Over 50 years Loft49 has been transformed from an old chemical fiber factory into an urban creative design park.Through several years of demolition and restoration, Loft49 was renewed. To commemorate this history, the author chose wool as the inspiration for this design. The past and the present of the factory building are connected by yarn. It has brought new ideas to the forum activities of the "Inspir

Tags

Dynamic Poster, Live Filming, Culture of Factory Renovation, Expression of Inspiration

Production Technology

1.The poster was shot with Blackmagic and slide rails in 4K vertical screen.2. Post-effect processing, image pick-up, color matching and composition challenges were carried out.3. Combine the moving picture with the graphic design to output the final static poster and dynamic poster

Design Challenge

The biggest challenge is how to give the content of the dynamic shooting more a sense of graphic design.

Project Duration

Created in Hangzhou China in August 2022

Operation Flow

The first thing you see is the rotation of several lines in the picture, which is transformed into a flat poster in a sudden jerk. In the process, people will see the blue wool, sense of space, sudden surprise, and finally reveal the content. The overall flow allows visiters to understand the meaning of the picture and generate inner associations and inspiration.

Research

Modern dynamic image technology is becoming more and more popular, which has a great impact on graphic design.People need to think about how static content fuses with dynamic images.Through the combination of film and graphic design images to find more interesting poster forms and try to break through the boundaries of graphic design. The forum received a lot of positive feedback，which triggered everyone's thinking about graphic design and dynamic design. It brings a new possibility to dynamic graphic design.

Inspiration

Posters are divided into static and dynamic forms.After actually photographing the real scene space where the wool is hanging, the technology processing is done.Converts the poster to a static state.The blue wool represents the factory of the past and the future of the place.Because Loft49's architectural spatiality is a feature, the dynamic part emphasizes the three-dimensional sense of space composed of wool.The shaking of the wool expresses the moment of inspiration.

Project Overview

Inspiration Season Main Vision has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2022 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Chunyang Wang.

Bronze Recognition

Chunyang Wang was recognized with the coveted Bronze A' Design Award in 2023, a testament to excellence of their work Inspiration Season Main Vision.

Chunyang Wang Press Releases

We provide a series of press releases on Chunyang Wang that journalists and press members can freely incorporate into their narratives. Immediate access is granted to 4 press releases for all journalists.

Inspiration Season: A Dynamic Poster Design by Chunyang Wang

Chunyang Wang unveils "Inspiration Season," a dynamic poster design capturing the essence of Hangzhou Loft49's transformation from a chemical fiber factory to a creative design park, using wool as a symbol of the past and future.

Chunyang Wang Newsroom

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