Exhibition Identity
The Ancient Mexicans

Exhibition Identity for Universidad de Monterrey

Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, Mune; offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.

Udem Universidad de Monterrey 2024 Collaboration Silver Press Kit № 158345

Download Press Kit № 158345

Download Press Kit № 158345 Exhibition Identity for Universidad de Monterrey by Udem Universidad de Monterrey to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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The Ancient Mexicans by Udem Universidad de Monterrey
The Ancient Mexicans by Udem Universidad de Monterrey

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Exhibition Identity by Udem Universidad de Monterrey
Exhibition Identity by Udem Universidad de Monterrey

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. To identify photo contributors, visit the Image Credits Section.

Udem Universidad de Monterrey The Ancient Mexicans
Udem Universidad de Monterrey The Ancient Mexicans

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Udem Universidad de Monterrey Exhibition Identity
Udem Universidad de Monterrey Exhibition Identity

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Universidad de MonterreyBrand Logo
Universidad de MonterreyBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

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The Ancient Mexicans Exhibition Identity Press Releases

Access press releases crafted for The Ancient Mexicans in these languages: English.


Press Kit
The Ancient Mexicans Exhibition Identity Media Articles

Access our collection of The Ancient Mexicans articles, ready for use and offered in languages: English, Spanish, French, Italian, German, Chinese (Mandarin), Dutch, Portuguese, Indonesian, Japanese, Arabic (Standard), Turkish, Korean, Russian and Hindi.


Unique Properties

Design of a new graphic identity that is flexible and functional, as well as a communication strategy that attracts the public to the exhibition of Ancient Mexicans, (exhibition of Mexican pre-Hispanic cultures at the Museum of the Northeast in Mexico, MUNE); offer information design within of the exhibition to enhance the experience of the user and finally, promote knowledge of pre-Hispanic cultures in the Northeast of the country through graphic design.

Tags

Cultural, Heritage, Pre-hispanic, museum, archaeology, identity, signage, Aztecs, Mayans

Production Technology

For the graphic identity, a grid created from the concept of Constellations, considering that the stars when they come together generate new ones figures, different shapes were placed and organized points. By joining four points with lines, we generate a square.

Design Challenge

For the creation of the graphic identity, it was taken into account account our client, the investigation, the public objective and the concept of Constellations. Starting From this background, several characteristics that we consider essential for what was sought to be represented through the graphic identity. We translate these characteristics to goals, which are: having an identity flexible, attractive, recognizable and current graphics.

Project Duration

The design for the exhibition will be permanently at the Museo del Noreste (MUNE), in Monterrey Nuevo León, Mexico.

Operation Flow

From the development of graphic elements designed based on the search for representation of each culture and theme, we decided to make emphasis on one of the goals established for the new graphic identity of “Los Antiguos Mexicanos”, flexibility. With the aim of designing a graphic identity flexible, a series of patterns were generated from the graphic elements. These are formed through reflection and repetition of one of the graphic elements. Each pattern works as module and system; usage varies depending on the application.

Research

Interviews were carried out with people specialized in the field of museums. The Double Diamond Model was implemented, methodology that allows improving creative processes and idea prototyping. Various world-class museums were visited and the creative proposal was developed. From the research process, we developed the concept for the development of graphic identity. It arose from the search to connect the present with the past. Taking this into account, a reflection was carried out about connections such as the union between two or more things that sometimes reveal to us and communicate new messages.

Inspiration

Our country has a deep and extensive history, in Mexico from 2,500 BC. In 1521, a series of cultures developed, among which the Olmecs, Teotihuacans, Mayans, Zapotecs, Toltecs, Mixtecs and Mexicas or Aztecs. Codices consist of pictorial documents or images that serve as a historical source in which the pre-Hispanic peoples left recorded its cultural and scientific advances, beliefs, rituals, system economic, chronology and in essence… its history.

Project Overview

The Ancient Mexicans Exhibition Identity has been a Silver winner in the Cultural Heritage and Culture Industry Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Udem Universidad de Monterrey.

 Award Logo
Silver Recognition

Udem Universidad de Monterrey was recognized with the coveted Silver A' Design Award in 2024, a testament to excellence of their work The Ancient Mexicans Exhibition Identity.

DesignPRWire
Udem Universidad de Monterrey Press Releases

Media members, dive into our press releases on Udem Universidad de Monterrey's work, ready for you to use and enhance your journalistic content. Available now: 2 press releases ready for immediate access by journalists.


Introducing "The Ancient Mexicans" Exhibition Identity by Eduardo Guizar Vukovich

Eduardo Guizar Vukovich unveils the flexible and functional graphic identity for the "The Ancient Mexicans" exhibition at the Museum of the Northeast in Mexico, MUNE.


Newsroom
Udem Universidad de Monterrey Newsroom

Unlock a treasure trove of award-winning designs by accessing Udem Universidad de Monterrey Newsroom.

You are currently viewing Media Showcase № 158345. Check out Udem Universidad de Monterrey's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are here: Press Kit / Media Showcase 158345 about The Ancient Mexicans. Additional content is available in Newsroom 342051.

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