Food Into Opportunities

Recipe Book for Universidad de Monterrey

This project introduces a practical recipe book specifically designed for women aged 30 to 60. It features a hybrid format, combining a physical book with digital content across social media platforms. The first edition focuses on fruits and vegetables, offering guidance on their use at different stages of ripeness. It includes storage tips and recipes to maximize their potential, encouraging sustainable habits in everyday life.

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Download Press Kit № 167421 Recipe Book for Universidad de Monterrey by Udem Universidad de Monterrey to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Food Into Opportunities by Udem Universidad de Monterrey

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Recipe Book by Udem Universidad de Monterrey

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Udem Universidad de Monterrey Food Into Opportunities

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Udem Universidad de Monterrey Recipe Book

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Universidad de MonterreyBrand Logo

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Unique Properties

This project introduces a practical recipe book specifically designed for women aged 30 to 60. It features a hybrid format, combining a physical book with digital content across social media platforms. The first edition focuses on fruits and vegetables, offering guidance on their use at different stages of ripeness. It includes storage tips and recipes to maximize their potential, encouraging sustainable habits in everyday life.

Tags

Food, approval, recycling, hunger, reuse, nutrition, cooking, fruits, proteins, cereals, vegetables

Production Technology

The book design was developed with a strategic approach to optimize the format and the production costs, without compromising its functionality or quality. You choose a size standard letter (21.5 x 28 cm) to minimize material waste during production printing, thus reducing environmental impact and allowing more economical production and sustainable. The book will be hardcover with glossy lamination on the front and back covers, which ensures an attractive visual presentation and long-lasting protection.

Design Challenge

Research question How can graphic design encourage families to minimize food waste in their homes? General Objective Develop a tool and communication strategy that raises awareness about the food waste to women. Specific Objectives Report on food waste generated in homes. Promote responsible food consumption. Optimize the use of food.

Project Duration

The brand seeks to establish a deep connection with food from its origin, whether in the land, the field or products of animal origin. Its objective is to raise awareness about the complete production process of each food, from its cultivation or breeding to its arrival at home, encouraging more conscious preparation and storage and responsible. The journey of food does not end on the plate; comprises an entire journey which, when understood, invites us to value and make the most of each ingredient, promoting more sustainable habits in our daily cooking.

Operation Flow

Various applications were developed to promote the brand and expand the reach of the project. As a complement to the book, a collection of exclusive dishes with designs was created. that highlight the logo, icons and illustrative elements. These plates are one of the gifts to Kickstarter backers. Designed as iconic pieces of the brand, the plates They can be used both to serve the recipes in the book and to decorate.

Research

This project has as its centerpiece a recipe book, designed as a tool practice to inform and train women between 30 and 60 years old about the impact of waste of food at home. Responding to the digital information saturation you experience this group, the book takes advantage of the preference for physical formats, offering an experience functional and tactile in the kitchen. At the same time, complement this proposal with content digital in social networks, creating a balance between the physical and the digital. The first edition of the book focuses on fruits and vegetables, addressing how to use them according to their stages of ripening, offering advice on efficient storage and providing Practical recipes organized by seasons of the year. Through this approach, we seek to maximize the use of food, reduce waste and promote creativity in the kitchen, turning ingredients that are normally thrown away in delicious and easy to prepare dishes.

Inspiration

How can graphic design inspire families to reduce food waste in their homes? To create a tool and communication strategy that raises awareness about food waste among women. Educate households about the extent of food waste they generate. Promote responsible and sustainable food consumption practices. Encourage optimal utilization of food to minimize waste.

Image Credits

Eugenia Martínez-Abrego Sáenz María Andrade Padilla Paulina Gonzalez Gracia Valeria Marín Guzmán

Project Overview

Food Into Opportunities Recipe Book has been a Bronze winner in the Social Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Udem Universidad de Monterrey was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Food Into Opportunities Recipe Book.

Udem Universidad de Monterrey Press Releases

Access a rich repository of press releases on Udem Universidad de Monterrey, offered to press and media professionals for unrestricted use in their stories. Press members can now immediately access 2 press releases.

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