Cheers To Macau
Bland Cultural Extension Design for Unversity of Macau Centre for Arts and Design
Cheers to Macau embodies profound conceptual meaning through the transformation of aluminum beer cans into crumpled porcelain, symbolizing Macau's unique cultural fusion and contemporary environmental awareness. The design incorporates motifs such as the Ruins of St. Paul's, Portuguese tile patterns, bilingual text in Chinese and English, and gold splashes accented with wild cursive Chinese calligraphy centered around the theme of lotus. This artistic creation blends classical Chinese art with the expressive gestures of Abstract Expressionism.
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Cheers To Macau by Lampo Leong
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Bland Cultural Extension Design by Lampo Leong
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Lampo Leong Cheers To Macau
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Lampo Leong Bland Cultural Extension Design
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Unversity of Macau Centre for Arts and DesignBrand Logo
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Unique Properties
"Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.
Tags
Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design
Production Technology
This is a cultural heritage bland extension design with 3D sculptural form in porcelain.
Design Challenge
Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.
Project Duration
This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.
Operation Flow
This project could also be displayed as installation or framed within an acrylic box frame.
Research
The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.
Inspiration
The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!
Image Credits
Image #1: Lampo Leong, 2024 Image #2: Lampo Leong, 2024 Image #3: Lampo Leong, 2024 Image #4: Lampo Leong, 2024 Image #5: Lampo Leong, 2024
Project Overview
Cheers To Macau Bland Cultural Extension Design has been a Bronze winner in the Fine Arts and Art Installation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Lampo Leong was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Cheers To Macau Bland Cultural Extension Design.
Lampo Leong Press Releases
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