Bland Cultural Extension Design
Cheers To Macau

Bland Cultural Extension Design for Unversity of Macau Centre for Arts and Design

Cheers to Macau embodies profound conceptual meaning through the transformation of aluminum beer cans into crumpled porcelain, symbolizing Macau's unique cultural fusion and contemporary environmental awareness. The design incorporates motifs such as the Ruins of St. Paul's, Portuguese tile patterns, bilingual text in Chinese and English, and gold splashes accented with wild cursive Chinese calligraphy centered around the theme of lotus. This artistic creation blends classical Chinese art with the expressive gestures of Abstract Expressionism.

Lampo Leong 2025 Collaboration Bronze Press Kit № 164406

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Cheers To Macau by Lampo Leong
Cheers To Macau by Lampo Leong

Download 1800 Pixels JPEG Image.

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Bland Cultural Extension Design by Lampo Leong
Bland Cultural Extension Design by Lampo Leong

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Lampo Leong Cheers To Macau
Lampo Leong Cheers To Macau

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Lampo Leong Bland Cultural Extension Design
Lampo Leong Bland Cultural Extension Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For attribution details, see the Image Credits Section.

Lampo Leong Design Team Photo
Lampo Leong Design Team Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Please check the Image Credits Section for photo acknowledgements.

Unversity of Macau Centre for Arts and DesignBrand Logo
Unversity of Macau Centre for Arts and DesignBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Unique Properties

"Cheers To Macau" conveys conceptual significance by transforming aluminum beer cans into crumpled porcelain. This artistic approach highlights Macau's unique cultural fusion while symbolizing modern environmental consciousness. The design incorporates elements such as the Ruins of St. Paul‘s, intricate Portuguese tile patterns, bilingual text in Chinese and English, and dynamic gold accents. These are complemented by cursive Chinese calligraphy inspired by the lotus motif, merging traditional Chinese art with the expressive energy of Abstract Expressionism.

Tags

Culture Industry Design, Cultural Heritage, Calligraphy Design, Bland Visual Extension Design

Production Technology

This is a cultural heritage bland extension design with 3D sculptural form in porcelain.

Design Challenge

Cheers To Macau is a brand extension culture industry design for Macau Beer. It embodies rich conceptual meanings through the transformation of mediums. The Western aluminum beer cans metamorphose into Jingdezhen blue-and-white porcelain, symbolizing Macau’s blend of Chinese and Western cultures over the past four centuries. This project promotes Macau Beer by highlighting the cultural connection between the artworks and Macau's history.

Project Duration

This project started in Macao in 2023 and finished in 2024. The work has been exhibited in Macao Contemporary Art Center, and received many awards internationally, including 100 Best Annual in Creative Quarterly International Art competition in New York, USA; RedDot Award: Best of the Best in Berlin, Germany; and Silver Award in The Second Quanzhou Zayton Cup International Design Competition in China.

Operation Flow

This project could also be displayed as installation or framed within an acrylic box frame.

Research

The design incorporates elements such as the motifs of Macau city flower lotus, the Ruins of St. Paul’s, and Portuguese tile patterns, as well as the gold splashes. These elements underscore Macau’s unique historical journey. The wild cursive Chinese calligraphy on the cans features ancient Chinese poetry centered around the lotus theme, blending traditional Chinese art with the gesture abstraction of Western Abstract Expressionism. The faded Chinese text derive from Sun Yat-sen’s famous quote in Zheng Guanying's "Words of Warning in Prosperous Times," representing the ideals of Chinese thinkers in Macau during the late Qing Dynasty, just before the establishment of the Republic of China.

Inspiration

The most exhilarating aspect of this design project lies in integrating brand and visual extension design into a three-dimensional sculptural form. Furthermore, the interplay between diverse mediums and textual elements adds an intriguing and stimulating dimension. The fusion of graphic design and sculpture opens up possibilities for engaging viewers!

Image Credits

Image #1: Lampo Leong, 2024 Image #2: Lampo Leong, 2024 Image #3: Lampo Leong, 2024 Image #4: Lampo Leong, 2024 Image #5: Lampo Leong, 2024

Project Overview

Cheers To Macau Bland Cultural Extension Design has been a Bronze winner in the Fine Arts and Art Installation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Lampo Leong Design Team Photo Award Logo
Bronze Recognition

Lampo Leong was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Cheers To Macau Bland Cultural Extension Design.

DesignPRWire
Lampo Leong Press Releases

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Lampo Leong Design Team Photo
Lampo Leong Newsroom

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You are currently viewing Media Showcase № 164406. Lampo Leong's newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are here: Press Kit / Media Showcase 164406 about Cheers To Macau. Additional content is available in Newsroom 244273.

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