Virtu AI
Experimental Shopping Website for Virtu AI
Virtu AI is a cutting-edge web platform that lets users design personalized press-on nails using AI. By blending advanced AI models with artisanal craftsmanship, it turns digital concepts into custom nail sets, offering a creative and personalized experience. With intuitive navigation, users can easily generate and refine their designs. Virtu AI transforms unique ideas into high-quality, custom press-on nails, making self-expression more accessible and tailored to individual style.
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Download Press Kit № 164673 Experimental Shopping Website for Virtu AI by Minghao He to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Virtu AI by Minghao He
Download 1800 Pixels JPEG Image.
Experimental Shopping Website by Minghao He
Download 1800 Pixels JPEG Image.
Minghao He Virtu AI
Download 1800 Pixels JPEG Image.
Minghao He Experimental Shopping Website
Download 1800 Pixels JPEG Image.
Minghao He Design Team Photo
Download 1800 Pixels JPEG Image.
Unique Properties
Virtu AI is a web platform that empowers fashion enthusiasts to design personalized press on nails using AI, turning digital concepts into tangible objects for self expression. By blending AI models with artisanal craftsmanship, it redefines nail art through a creative and customized experience. The platform is designed to support users with intuitive navigation, fosters their creativity and ideation, and enables high-quality refinement, transforming their ideas into reality.
Tags
press-on nails, e-commerce, generative AI, nail art, online shopping, creative, fashion
Production Technology
Virtu AI's design process combined AI integration, UX/UI principles, and personalized fashion solutions. Figma was used for the design framework, while DALL·E powered the image generation. Matters.js was utilized to implement the interactive design interface. The nail matching system incorporated advanced segmentation algorithms in computer vision to ensure precise customization. A/B testing, user interviews, and data-driven insights were pivotal in shaping the final design, optimizing both usability and creativity for a superior user experience.
Design Challenge
The hardest part of the Virtu AI project was balancing cutting-edge AI with a user-friendly experience. A key challenge was making complex AI image generation feel intuitive for users without technical backgrounds. Overcoming this required multiple iterations, user feedback, and creative testing. We faced technological limitations in real-time segmentation and production feasibility while ensuring compliance with data privacy laws. Combining AI innovation with artisanal craftsmanship also added logistical complexities in aligning production timelines.
Project Duration
The project began in April 2024 in California, USA, with the development of the first iteration (v0). After first round of user feedbacks, V1 was implemented and launched in June 2024. The current version, designed in July 2024, builds on insights from the previous versions and incorporates findings from extensive user studies.
Operation Flow
Virtu AI's user experience begins with a clear and engaging landing page that builds trust and motivates users to design custom nail art. With a simple, structured sentence and interactive visuals, users can easily create their own nails without complex interfaces. The app then generates and segments each nail tip, allowing users to design a set of 10 single nails, with options to match their design with pre-existing colors. Once finalized, Virtu AI connects the design with skilled artisans who craft and ship the personalized press-on nails, ensuring a cohesive and unique style for each user.
Research
The research behind Virtu AI focused on enhancing user experience and AI integration. The primary goal was to simplify AI-driven nail design while empowering user creativity. A mixed-methods approach was used, combining user interviews, A/B testing, and usability studies. Data was collected through surveys, website traffic analysis, and interaction analytics, with over 30 participants testing different iterations. Results showed a strong preference for intuitive design and personalized options, which led to better navigation, improved accessibility, and increased creativity. This research has enhanced inclusivity and revolutionized AI-based customization in fashion.
Inspiration
The inspiration for this project stemmed from a desire to merge AI with personal expression in a creative and meaningful way. By leveraging advanced image generation and segmentation technologies, we sought to transform the traditional, mass-produced press on nail industry into a highly personalized experience. Our aim was to empower users to showcase their individuality while offering skilled artisans a global platform. Transforming creativity into tangible wearables.
Image Credits
All materials credit to Xi Zhou, Yue Hu and Heidi He
Project Overview
Virtu AI Experimental Shopping Website has been a Iron winner in the Digital Product Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
Iron Recognition
Minghao He was recognized with the coveted Iron A' Design Award in 2025, a testament to excellence of their work Virtu AI Experimental Shopping Website.
Minghao He Newsroom
Find inspiration and award-winning creativity within the Minghao He Newsroom.
