Traackr

Brand Identity Redesign for Traackr, Inc.

Traackr's brand identity was redesigned with the aim of encompassing the many facets that make it a successful company and product. Through the use of soft shapes for the new icon and pattern elements, the juxtaposition of bold and timeless typography with an eclectic and vibrant color palette the new identity creates endless creative opportunities to represent the dynamic nature of people, communities, influence, and data.

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Download Press Kit № 119075 Brand Identity Redesign for Traackr, Inc. by Felice Della Gatta to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Traackr by Felice Della Gatta

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Brand Identity Redesign by Felice Della Gatta

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Felice Della Gatta Traackr

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Felice Della Gatta Brand Identity Redesign

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Felice Della Gatta Designer Portrait Photo

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Traackr Inc Brand Logo

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Traackr Brand Identity Redesign Press Releases

For Traackr, find press releases in a variety of languages: English.

Traackr Brand Identity Redesign Media Articles

Leverage our ready-to-publish articles on Traackr, offered in a range of languages: Turkish, French, Dutch, German, Arabic (Standard), Hindi, Spanish, Korean, Indonesian, Japanese, Russian, Chinese (Mandarin), English, Italian and Portuguese.

Unique Properties

Traackr is the system of record for data-driven influencer marketing, powering the largest influencer marketing programs in the world. The product is recognized as the industry-leading influencer marketing platform, but its identity was fragmented and failed to communicate the brand’s personality and impact on the world’s most loved brands. Traackr needed a new identity that was sophisticated and contemporary, simple and flexible enough to be leveraged by its global team. The identity redesign project was conducted in close collaboration with Traackr's head of marketing and head product. It entailed a general overhaul of the company's brand strategy, the identity redesign itself including a new logo, color palette, brand style guide, various print and digital collaterals, and the traackr.com website redesign.

Tags

influencer marketing, marketing, brand identity, branding, logo, SAAS, Social media

Production Technology

Traackr's identity redesign process was conducted in 3 main phases: 1.Discovery, 2.Research and visual direction explorations, 3.Identity redesign. 1.Discovery: A live workshop aimed at gathering fundamental information about the client's brand, such as competitive landscape, target market, brand personality, and value proposition. The workshop was conducted online using live collaboration tools such as google docs, google slides, and Mural. 2.Research and visual direction: The research phase is designed to challenge and consolidate the discovery workshop findings. At the end of the research phase, a few moodboards were created to present viable visual directions to the internal stakeholders. Moodboards were then refined according to feedback until one visual direction was unanimously selected. 3. Identity redesign: The actual identity redesign consisting of the logo redesign, definition of the color palette, creation of the style guide, design of the various digital and print collaterals, and the website redesign. The creation of most of the final visual assets, including templates, digital and print-ready assets, was conducted using Adobe Creative Cloud software, particularly Adobe Illustrator, InDesign, and Photoshop. The new traackr.com website was designed in Figma and is powered by Webflow.

Design Challenge

The major challenge was to create a new brand experience that would harmonize with the industry-leading product that Traackr's clients were familiar with. We studied the product, worked closely with the internal stakeholders, and dared to create an identity that works as an exciting pathway to the product experience.

Project Duration

The project started in January 2019 and was completed with the release of the new website in May 2019. The team that helped make it a reality, including the internal stakeholders, was distributed across 4 countries from San Francisco to Ho Chi Minh city.

Operation Flow

Traackr's new identity was designed to represent the multifaceted brand personality and as a flexible tool to support the themes within the area of interest of the brand. Traackr's primary color palette is composed of 4 colors chosen for their characteristic associations to represent specific themes: 1. Violent violet represents business because it feels savvy, forthright, and confident. 2. Romantic Pink represents people because it feels personable, collaborative, and curious. 3. Water Leaf Represents technology because it feels insightful, smart, and strategic. 4. Sunset orange represents passion because it feels empowering, exciting, and vibrant. By using any one of the aforementioned colors as dominant in a given composition Traackr is able to create very different experiences for the viewer while staying recognizable across applications.

Research

The project's research was focused on defining a brand personality that was functional to the internal leadership vision and business objectives, defining a comprehensive set of customer personas, analyzing the brand's competitive landscape, and defining a clear visual direction for the redesign. A series of live workshop exercises were conducted initially to gather information from the internal stakeholders. The subsequent analysis of secondary data, mostly from online sources, allowed us to challenge and consolidate the workshop findings, and focus efforts and resources during the design phase.

Inspiration

What sets Traackr apart from the competition is the breadth and depth of the product’s global data, a seamless user experience, and its incredible customer success program. In our quest to create a platform that encompasses the many facets that make Traackr so successful, we landed on a new identity that represents people, communities, influence, and data by combining soft shapes, bold yet accessible typography, and an eclectic and vibrant color palette.

Project Overview

Traackr Brand Identity Redesign has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Felice Della Gatta.

Bronze Recognition

Felice Della Gatta was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Traackr Brand Identity Redesign.

Felice Della Gatta Press Releases

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Traackr Unveils New Brand Identity Redesign by Felice Della Gatta

Traackr's brand identity gets a vibrant makeover, representing people, communities, influence, and data, setting it apart in the influencer marketing industry.

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