Conexion

Mobile Application for 3.1 Studio

Conexion is a mobile application designed to strengthen emotional bonds between expectant couples. It features a dual-interface system, providing health tracking and emotional support for mothers while offering guided engagement tools for fathers. AI-driven emotional analysis, biometric sensing via Apple Watch, and real-time mood sharing help foster empathy and understanding. With personalized recommendations, milestone tracking, and expert insights, Conexion enhances communication and support throughout pregnancy, ensuring a more connected experience for both partners

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Conexion by Ziwei Song

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Mobile Application by Ziwei Song

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Ziwei Song Conexion

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Ziwei Song Mobile Application

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Unique Properties

Conexion introduces a dual interface design for expectant couples, offering separate yet interconnected experiences. The wife’s interface focuses on health tracking and emotional support, while the husband’s provides actionable methods to engage in the relationship. Through real-time mood sharing, health tracking, and guided support, it strengthens bonds during pregnancy, combining emotional intelligence with practical guidance, setting it apart from traditional solutions.

Tags

iOS app, Apple Watch, emotional support, AI-driven guidance, pregnancy, user-centered design, health tracking

Production Technology

Conexion was developed using a user centered design approach, combining biometric sensing and AI driven emotional analysis for personalized recommendations. The Apple Watch detects mood fluctuations with pressure and heart rate sensors, while the app uses emotion tracking algorithms and health data APIs for real time sharing. Cloud based architecture ensures seamless device synchronization, with design elements created using Figma and Adobe Creative Suite.

Design Challenge

The challenge was creating an intuitive, empathetic design that addresses the emotional complexity of pregnancy. Balancing personalization with simplicity, especially when using AI and health data, was tough. We also had to consider historical and social factors like gender roles in pregnancy. Technical issues like real-time syncing and emotion tracking accuracy added complexity. Incorporating fun, engaging elements like gamification without losing the app's supportive tone was crucial.

Project Duration

The project started in October 2023 in Savannah, Georgia and was initially completed the 1st phase develop in October 2024.

Operation Flow

Conexión simplifies the pregnancy journey with two intuitive interfaces for husbands and wives. After selecting their role during registration, users receive tailored notifications and insights. The system tracks emotional and physical states via Apple Watch, sharing real-time updates between partners to foster empathy. Weekly pregnancy milestones, expert advice, and reminders for appointments or partner messages keep couples informed and connected. By blending emotional reflection with practical guidance, Conexión strengthens bonds and ensures a smoother, more supportive pregnancy experience.

Research

The research focused on understanding the emotional and physical needs of expectant couples. We conducted qualitative interviews and surveys with couples, analyzing the data through thematic coding. The study highlighted the importance of emotional support for both partners and the need for tailored guidance throughout pregnancy. This approach challenged the norm of apps only catering to women, expanding our understanding of support needs and influencing both design and societal views on pregnancy care.

Inspiration

Pregnancy is a transformative journey, but it also brings emotional uncertainty and communication barriers. Expectant fathers want to support their partners but often struggle to understand how, while mothers experience physical and emotional changes that are hard to express. Despite growing attention to maternal health, relationship dynamics are often overlooked. Recognizing this gap, we set out to create a product that strengthens emotional bonds and fosters shared understanding.

Image Credits

Image #1 Product Designer Ziwei Song, 2025. Image #2 Product Designer Ziwei Song, 2025. Image #3 Product Designer Ziwei Song, 2025. Image #4 Product Designer Ziwei Song, 2025. Video Credit: Video editor Han Sun, 2024.

Project Overview

Conexion Mobile Application has been a Golden winner in the Mobile Technologies, Applications and Software Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Golden Recognition

Ziwei Song was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Conexion Mobile Application.

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