Hues Of The Future
Architectural Photography for GLC Paints
During Cairo Design Week’s second edition, Glc Paints launched Hues of the Future at Ghernata Palace, unveiling its 2024 color trends. Six Egyptian designers envisioned Home 100 years from now, blending nostalgia, nature and human centered design. The exhibition featured four pavilions: Ha-beita, Reserva 77, Brutifully Forward and Casino Central. Each redefining architecture through openness, heritage, and futuristic living.
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Download Press Kit № 170401 Architectural Photography for GLC Paints by Sara Gaafar to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Hues of the Future by Sara Gaafar
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Architectural Photography by Sara Gaafar
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Sara Gaafar Hues of the Future
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Sara Gaafar Architectural Photography
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Sara Gaafar Designer Portrait Photo
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Unique Properties
GLC Paints unveiled its 2024 color trends at Cairo Design Week, showcasing the creations of six Egyptian designers. The exhibition, titled "Hues of the Future," aimed to express aspirations for the ideal home in a century. The project featured four pavilions: Brutifully Forward, Ha-beit'a, Reserva 77 and Casino Central.
Tags
Architecture, Interior, Futuristic, Nostalgic, Colors
Production Technology
The designs were crafted using a combination of wood, gypsum board, and paint, creating dynamic yet functional spaces. Wood was used extensively for structural elements and intricate detailing, adding warmth and a natural feel to each pavilion. Gypsum board allowed for smooth, sculpted surfaces and creative geometric forms, shaping the futuristic yet nostalgic aesthetics. GLC Paints played a crucial role in bringing each vision to life, with carefully selected colors and finishes enhancing textures, depth, and atmosphere across the installations
Design Challenge
One of the biggest challenges during the photography of Hues of the Future was balancing light conditions across the different pavilions. The use of large openings and reflective surfaces created strong contrasts, requiring precise exposure control to retain details in both highlights and shadows. To overcome this, bracketing technique was applied, ensuring a balanced and true to life representation of materials and colors. Another challenge was capturing the full spatial experience while maintaining the intended design perspectives. Given the intricate details and varying scales of the installations, a tilt-shift lens was used to correct distortions and preserve architectural integrity. Additionally, the dynamic flow of visitors interacting with the spaces required careful timing and framing to highlight human engagement without disrupting the composition. Post-production also played a crucial role in refining textures and ensuring that GLC Paints’ color selections were accurately represented, overcoming any shifts caused by lighting variations. Through technical expertise, adaptive shooting methods, and meticulous editing, these challenges were successfully mastered, delivering a visually compelling and immersive photographic narrative.
Project Duration
The project took place through Cairo Design Week 2nd edition in Ghernata Palace, Cairo, Egypt. From 23rd of February to 2nd of March 2024.
Operation Flow
The project’s operation and flow were designed to create a seamless interaction between spaces, materials, and visitors. Each pavilion was strategically positioned to encourage movement and exploration, with open pathways connecting the installations. Interaction was key, natural light, reflective surfaces, and bold colors engaged visitors, inviting them to experience the spaces dynamically rather than passively observing.
Research
The architectural photography for Hues of the Future was informed by in-depth research on spatial perception, material interaction, and lighting behavior. A study of natural and artificial light effects guided the approach to capturing depth, texture, and ambiance, ensuring that the materials wood, gypsum board, and paint were represented authentically. Research into visual storytelling and human centric architectural photography influenced framing techniques, emphasizing openness, movement, and interaction within the spaces. Additionally, analysis of reflective surfaces, color psychology, and futuristic design trends helped in translating the designers’ vision into compelling visual narratives. Findings from this research were applied in composition, exposure settings, and post-production to enhance the clarity and emotional impact of the imagery, aligning with the project’s conceptual and aesthetic goals.
Inspiration
The fusion of history and future in Hues of the Future was my main inspiration. Photographing this project meant capturing how each pavilion redefined home a century ahead while embracing nostalgia, nature, and community. I was drawn to the interplay of textures, materials, and light. How reflections, openings, and shadows shaped immersive experiences. My vision was to translate these bold concepts into frames that evoke emotion, storytelling, and the human essence within architecture.
Project Overview
Hues Of The Future Architectural Photography has been a Bronze winner in the Photography and Photo Manipulation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Sara Gaafar.
Bronze Recognition
Sara Gaafar was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Hues Of The Future Architectural Photography.
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