Poster for JBBC Branding Consultancy
The concept of the posters related to Problue brand essence as diving and live. The transition process of clothes in style and diving suit on the same model emphasized the merge of diving and live. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. The camouflage fins emphasized the fact urban life was as full of movement as in nature. Different contrast were made on purpose to enhance visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Download Press Kit № 101059
Download Press Kit № 101059 Poster for JBBC Branding Consultancy by JBBC BRANDING CONSULTANCY to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Discover our press releases for Problue Annual Posters available in the following languages: English.
Our articles on Problue Annual Posters, prepared for immediate use, are offered in several languages, including Hindi, Korean, Indonesian, Japanese, Russian, Portuguese, Turkish, Arabic (Standard), Chinese (Mandarin), Dutch, English, Italian, German, French and Spanish.
The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Diving, City Life, Active, Fashion, Transition, Problue, Hero
Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
The project started in June 2019 and finished in Nov 2019 in Taiwan.
Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Jblossom Branding Consultancy Co., Ltd
Problue Annual Posters Poster has been a Silver winner in the Photography and Photo Manipulation Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
JBBC BRANDING CONSULTANCY was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work Problue Annual Posters Poster.
Numerous press releases on JBBC BRANDING CONSULTANCY and their achievements are at your disposal, inviting press members to use them freely in their coverage. 4 press releases are now available for immediate access by journalists.
JBBC BRANDING CONSULTANCY showcases the fusion of fashion and diving in the Problue Annual Posters, awarded Silver in A' Design Award
Find inspiration and award-winning creativity within the JBBC BRANDING CONSULTANCY Newsroom.
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