Lithuanian Vodka Gold
Vodka Packaging Design for Stumbras
Purity and clarity are the main properties that reflect a vodka's quality. They had to be emphasized while rebranding Lithuanian Vodka Gold – the vodka market leader in Lithuania. At the same time some features of national identity were introduced – the Lithuanian Vodka name itself demanded this choice. Authentic ethnic motives transformed into a modern, uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
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Lithuanian Vodka Gold by Asta Kauspedaite
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Vodka Packaging Design by Asta Kauspedaite
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Asta Kauspedaite Lithuanian Vodka Gold
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Asta Kauspedaite Vodka Packaging Design
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StumbrasBrand Logo
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Lithuanian Vodka Gold Vodka Packaging Design Press Releases
Explore press materials for Lithuanian Vodka Gold, available in languages such as English.
Lithuanian Vodka Gold Vodka Packaging Design Media Articles
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Unique Properties
Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
Tags
Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
Production Technology
Glass bottle, transparent label and flexographic print.
Design Challenge
Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
Project Duration
"Lithuanian vodka Gold" was updated in 2014.
Operation Flow
Pure and clear label design communicates the same properties of the product.
Research
Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
Inspiration
The infinite treasury of Lithuanian national heritage. Sun beams playing on the drops after the rain. Wide gamut of delicate golden undertones.
Image Credits
Edgaras Marozas
Project Overview
Lithuanian Vodka Gold Vodka Packaging Design has been a Bronze winner in the Packaging Design award category in the year 2014 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Asta Kauspedaite was recognized with the coveted Bronze A' Design Award in 2015, a testament to excellence of their work Lithuanian Vodka Gold Vodka Packaging Design.
Asta Kauspedaite Press Releases
Our press releases on Asta Kauspedaite and their work are made freely available for press members looking to add depth to their content. 9 press releases are now available for immediate access by journalists.
Lithuanian Vodka Gold Redefines Elegance with Rebranded Packaging
Asta Kauspedaite's Redesign of Lithuanian Vodka Gold Captures National Heritage and Modern Elegance
Asta Kauspedaite Newsroom
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