Candy
Sugar of Wagu

Candy for Decelent

This case is a processed candy produced in Hubei. It is a traditional delicacy of Tujia Nationality in Hubei. The packaging design follows the Chinese concept of harmony between man and nature and low-carbon and environmental protection. The designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants and use environmental friendly natural pigments as printing raw materials. It is very environmentally friendly. The modeling combines the elements of the year of the tiger, making the packaging keep pace with the times and unique.

Jie Yang 2022 Startup Bronze Press Kit № 136068

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Download Press Kit № 136068 Candy for Decelent by Jie Yang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Sugar of Wagu by Jie Yang
Sugar of Wagu by Jie Yang

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Acknowledgements for photographs are in the Image Credits Section.

Candy by Jie Yang
Candy by Jie Yang

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Jie Yang Sugar of Wagu
Jie Yang Sugar of Wagu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. Details on photo contributions are located in the Image Credits Section.

Jie Yang Candy
Jie Yang Candy

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

 Decelent Design Team Photo
Decelent Design Team Photo

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For photo credit information, refer to the Image Credits Section.

DecelentBrand Logo
DecelentBrand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Details on photo contributions are located in the Image Credits Section.

 Decelent Corporate Logo
Decelent Corporate Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Please check the Image Credits Section for photo acknowledgements.

Design Newswire
Sugar of Wagu Candy Press Releases

Availability alert: Press releases for Sugar of Wagu in languages including English.


Press Kit
Sugar of Wagu Candy Media Articles

We provide articles ready for publication on Sugar of Wagu, offered in several languages: German, French, Dutch, Italian, Portuguese, Turkish, Arabic (Standard), Chinese (Mandarin), Hindi, Korean, Indonesian, Japanese, Russian, Spanish and English.


Unique Properties

This case is a processed candy produced in Hubei, which is processed from the seeds of grain amaranth. It is a traditional delicacy of Tujia Nationality in Hubei. As a local specialty, it is only known by locals and has low popularity in other places. Customers hope to let more people know and love it through this new packaging design.

Tags

Candy, Tujia nationality, gift, year of the tiger, environmental protection, plant pigment

Production Technology

After the whole package is printed in plane, the hard paper shell is folded into a "tiger" shape. All colors are extracted from local natural plants. After about a year, the color will gradually disappear and complete the ecological cycle. This is the awe and protection of nature.

Design Challenge

The biggest challenge of this case is: the designer team wants to follow the traditional Chinese concepts of "harmony between man and nature" and "low-carbon and environmental protection", so they don't want to use chemical pigments for printing. In order to highlight local characteristics, the designer team selects 8-10 colors from Tujia brocade, all of which are extracted from local natural plants. In the process of extracting plant pigments, Encountered many difficulties and finally completed the task successfully under the guidance of local artists.

Project Duration

The project will be started in Octoberr 2021 and completed in February 2022. Design completed in Shenzhen, proofing in Shenzhen, production in Hubei province.

Operation Flow

The designer obtains the color source from the local Tujia Brocade: all colors come from the local natural plants. After visiting local artists, the designer team concentrated on selecting 8-10 common colors to make them printing inks. This kind of ink will be very gorgeous at the beginning of printing, but over time, the color will gradually disappear, and finally complete the life journey of biological pigment. This is very environmentally friendly and also reminds people that "a better life needs continuous efforts" in order to remain gorgeous forever.

Research

This design is an upgrade case. The customer said: the popularity of Wagu sugar itself is relatively low. Coupled with the low-level packaging design, the market of Wagu sugar is more depressed. The customer very much hopes to have a packaging, which can at least give people outside the world the opportunity to recognize this product, and then slowly realize their joy. Therefore, the primary task of the designer team is how to attract people's attention with packaging. After a period of field investigation, the designer team was attracted by the gorgeous and rich colors of the local Tujia brocade, so it decided to use this colorful minority color in packaging.

Inspiration

The meaning of "Cute kids" is hidden in the meaning of wagu's Chinese characters. The designer decided to extract the color from the local Tujia brocade art and make the packaging into lovely little tigers, because this year is just the year of the tiger in China. Putting the candy into the colorful belly of the tiger means "tiger is powerful and sweet". It is a portrayal of a happy life and can also make the products accepted and loved by more outsiders.

Project Overview

Sugar of Wagu Candy has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Jie Yang.

 Decelent Design Team Photo Award Logo
Bronze Recognition

Jie Yang was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Sugar of Wagu Candy.

DesignPRWire
Jie Yang Press Releases

We provide a series of press releases on Jie Yang that journalists and press members can freely incorporate into their narratives. For immediate journalistic use: 5 press releases are available right now.


Sugar of Wagu: A Sweet and Sustainable Packaging Design

Introducing the Innovative Packaging Design by Jie Yang


 Decelent Design Team Photo
Jie Yang Newsroom

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You are currently viewing Media Showcase № 136068. Check out Jie Yang's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing Press Kit / Media Showcase 136068 on Sugar of Wagu. For more details, access Newsroom 242707.

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