2020 Calendar
The Moment

2020 Calendar for MATTENAI

The Moment Calendar was inspired by the ancient wisdom of Chinese Solar Terms and Ecclesiastes in Bible, which aim to express the reflection of impetuous society and remind people to know the season and to enjoy the moment. Therefore, there is a new design expression to present the past, now and future. Month is printed in the center of the page while date is shown on a gradient arc. Dates and arcs rotate clockwise around the center and fade away due to the translucent paper, which poetically draws a picture: the eternity of time is a series of the present moments. So, let’s enjoy The Moment.

Xiutao FU 2020 Startup Golden Press Kit № 93258

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Download Press Kit № 93258 2020 Calendar for MATTENAI by Xiutao FU to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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The Moment by Xiutao FU
The Moment by Xiutao FU

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

2020 Calendar by Xiutao FU
2020 Calendar by Xiutao FU

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Xiutao FU The Moment
Xiutao FU The Moment

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Xiutao FU 2020 Calendar
Xiutao FU 2020 Calendar

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

MATTENAIBrand Logo
MATTENAIBrand Logo

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Design Interviews
Xiutao FU Interview

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The Moment 2020 Calendar Press Releases

Press releases for The Moment are now accessible in these languages: English.


Press Kit
The Moment 2020 Calendar Media Articles

Explore our ready-to-use articles on The Moment, available in multiple languages: Spanish, English, Japanese, Russian, Italian, German, French, Portuguese, Hindi, Turkish, Arabic (Standard), Indonesian, Korean, Chinese (Mandarin) and Dutch, for your feature stories.


Unique Properties

Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.

Tags

Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI

Production Technology

The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.

Design Challenge

The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.

Project Duration

The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.

Operation Flow

Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.

Research

Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.

Inspiration

Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.

Image Credits

Echo Chen, 2019

Project Overview

The Moment 2020 Calendar has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

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Golden Recognition

Xiutao FU was recognized with the coveted Golden A' Design Award in 2020, a testament to excellence of their work The Moment 2020 Calendar.

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Xiutao FU Press Releases

Media members, dive into our press releases on Xiutao FU's work, ready for you to use and enhance your journalistic content. 2 press releases are now available for immediate access by journalists.


The Moment: A Unique 2020 Calendar Designed by Xiutao FU

Introducing "The Moment" - a 2020 calendar designed by Xiutao FU, inspired by the ancient wisdom of Chinese 24 Solar Terms and Ecclesiastes in the Bible, aiming to remind people to enjoy the present moment.


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Xiutao FU Newsroom

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You are currently viewing Media Showcase № 93258. Check out Xiutao FU's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing The Moment through Press Kit / Media Showcase 93258. Explore more in Newsroom 150633.

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