Corporate Identity
Dotline

Corporate Identity for Dotline Co., Ltd.

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface

Tomohiro Kaji 2024 Professional Golden Press Kit № 160477

Download Press Kit № 160477

Download Press Kit № 160477 Corporate Identity for Dotline Co., Ltd. by Tomohiro Kaji to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Dotline by Tomohiro Kaji
Dotline by Tomohiro Kaji

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Corporate Identity by Tomohiro Kaji
Corporate Identity by Tomohiro Kaji

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Please check the Image Credits Section for photo acknowledgements.

Tomohiro Kaji Dotline
Tomohiro Kaji Dotline

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. To identify photo contributors, visit the Image Credits Section.

Tomohiro Kaji Corporate Identity
Tomohiro Kaji Corporate Identity

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. To identify photo contributors, visit the Image Credits Section.

Dotline Co   Ltd Brand Logo
Dotline Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. High-res images, watermark-free, are yours with press accreditation; or grab a low-res copy now, no wait required. For attribution details, see the Image Credits Section.

Unique Properties

A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.

Tags

Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough

Production Technology

Grid system with the golden section, over ray, multiplication

Design Challenge

The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.

Project Duration

Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.

Research

Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands

Inspiration

Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.

Project Overview

Dotline Corporate Identity has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Tomohiro Kaji.

 Award Logo
Golden Recognition

Tomohiro Kaji was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Dotline Corporate Identity.

Newsroom
Tomohiro Kaji Newsroom

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You are currently viewing Media Showcase № 160477. Uncover the depth of Tomohiro Kaji's achievements in their newsroom, featuring everything from high-res images to detailed interviews. You are now viewing the Media Showcase 160477 for Dotline. You will find further content in Newsroom 349316.

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