Dotline

Corporate Identity for Dotline Co., Ltd.

Dotline has been facing a huge business challenge, which is as same as others in the welfare industry: a shortage of human resources. This identity system design is to inspire a company’s vision to their staff, candidates, and related people. The company’s vision is Social Heroes. Dotline sees all staff who come for help in someone's daily life as heroes. The logo is a graphical symbol of a hero flipping a cloak and moving forward designed from the letters, D+L. As Dotline provides 7 business categories, the logos come in 7 different colors with each business name typed with a brand typeface

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Download Press Kit № 160477 Corporate Identity for Dotline Co., Ltd. by Tomohiro Kaji to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Dotline by Tomohiro Kaji

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Corporate Identity by Tomohiro Kaji

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Tomohiro Kaji Dotline

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Tomohiro Kaji Corporate Identity

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Dotline Co Ltd Brand Logo

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Unique Properties

A identity system design with a logo formed as a hero combined with D and L which is initial letters of its company name. The overall image may be unclear, but when people find a face, body and a cloak, they will see a hero flipping a cloak and moving forward. As a system, an original typeface was designed as a complementary elements. All communication graphics are designed with inspirations from the symbol and the original typeface.

Tags

Connecting dots as one line, Hero, Japan, POP, Happiness, Social Wellness, Diverse, Positive, Hope, Soft, Tough

Production Technology

Grid system with the golden section, over ray, multiplication

Design Challenge

The most challenging thing in the process was to identify the essential vision of the brand: A social Hero. Yet, hero was one of the key adjectives from the beginning, there were tons of options to chose from as a symbol of the brand. It was in a CEO's mind that how humanity and contribution to a society is important as the brand helping people like a hero with a little sense of humor.

Project Duration

Brand renewal discussion started from July 2022 and the new logo and communication initiatives launched on August 2023. Mono rail advertisement will finish within 2024.

Research

Competitors research: Social welfare competitors, Start ups, Enterprise companies / mega brands

Inspiration

Japan's aging population is progressing and has become a major social problem. Yet, we luck human resources who work in the welfare industry. Dotline is one of the major companies providing home medical, home care, home nursing, employment support for elderlies and disabilities based in Chiba prefecture. Their stuff come to support their daily life troubles and go back once it will be solved as if they are heroes coming from somewhere to help people.

Project Overview

Dotline Corporate Identity has been a Golden winner in the Graphics, Illustration and Visual Communication Design award category in the year 2023 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Tomohiro Kaji.

Golden Recognition

Tomohiro Kaji was recognized with the coveted Golden A' Design Award in 2024, a testament to excellence of their work Dotline Corporate Identity.

Tomohiro Kaji Newsroom

Unlock a treasure trove of award-winning designs by accessing Tomohiro Kaji Newsroom.