Poster for personal project
This is a school typography project. After conducting field research exploring authentic typefaces in the city, the designer choses the elegant handwritten font on a van as inspiration. The double stroke left by markers on the glossy surface is the main visual language in this design. The designer named it “Route” partially because the inspiration photo was shot from an Uber, and also the double lines remind him of the ruts left by wheels. This concept is applied in the final poster design, which incorporates movement and direction.
Download Press Kit № 97908
Download Press Kit № 97908 Poster for personal project by Adao Liu to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Press releases tailored for Route are available in the languages: English.
Ready-to-feature articles on Route are available in these languages: Spanish, English, Turkish, Arabic (Standard), Indonesian, Korean, Dutch, German, Chinese (Mandarin), Hindi, French, Italian, Japanese, Russian and Portuguese, for your convenience.
This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.
Route Poster has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
For design images and photos please credit Adao Liu.
Adao Liu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Route Poster.
Media members, dive into our press releases on Adao Liu's work, ready for you to use and enhance your journalistic content. For immediate journalistic use: 1 press releases are available right now.
Adao Liu's "Route" Poster Design Wins Bronze in A' Design Award 2020
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