Brand Visual
Gan Song

Brand Visual for Gan Song

The inspiration of Gansong brand visual image design comes from the geomorphic characteristics and Miao culture of Mayang area in China. The main vision depicts the mountains and rivers of Mayang with the arrangement of lines, and shows the harvest and hope with the smiling pictures of girls with Miao characteristics. The visual design is applied to brochure, envelope, package and so on. Through brand management, local people can better promote sales under the business model and promote local national culture. The meaning of Gan song is to sing the praises of nature and life.

Biwei Zhu 2020 Professional Bronze Press Kit № 98901

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Download Press Kit № 98901 Brand Visual for Gan Song by Biwei Zhu to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Gan Song by Biwei Zhu
Gan Song by Biwei Zhu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. For attribution details, see the Image Credits Section.

Brand Visual by Biwei Zhu
Brand Visual by Biwei Zhu

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Please check the Image Credits Section for photo acknowledgements.

Biwei Zhu Gan Song
Biwei Zhu Gan Song

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

Biwei Zhu Brand Visual
Biwei Zhu Brand Visual

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Image Credits Section holds all necessary photo accreditation details.

Gan SongBrand Logo
Gan SongBrand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. To identify photo contributors, visit the Image Credits Section.

Design Newswire
Gan Song Brand Visual Press Releases

Discover our press releases for Gan Song available in the following languages: English.


Press Kit
Gan Song Brand Visual Media Articles

Our articles on Gan Song, prepared for immediate use, are offered in several languages, including Japanese, Russian, Turkish, Arabic (Standard), Korean, Dutch, Hindi, Italian, German, French, Portuguese, Indonesian, Chinese (Mandarin), English and Spanish.


Unique Properties

The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.

Tags

GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator

Production Technology

The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.

Design Challenge

The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.

Project Duration

The project started and finished in 2019 in Changsha City,China

Operation Flow

The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.

Research

The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.

Inspiration

Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.

Image Credits

Wilbur Studio

Project Overview

Gan Song Brand Visual has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Biwei Zhu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Gan Song Brand Visual.

DesignPRWire
Biwei Zhu Press Releases

Explore the world of Biwei Zhu through our press releases, designed for media members to use freely and enrich your content. Journalists can access 3 press releases immediately, ready for your use.


Introducing the Gansong Brand Visual Design by Biwei Zhu

Gansong brand's visual image design captures the essence of Mayang's geomorphic features and Miao culture, promoting local heritage through a unique visual identity.


Newsroom
Biwei Zhu Newsroom

Access Biwei Zhu Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 98901. Check out Biwei Zhu's newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. This is Press Kit / Media Showcase 98901 featuring the Gan Song. For more in-depth materials, see Newsroom 174456.

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