Gan Song
Brand Visual for Gan Song
The inspiration of Gansong brand visual image design comes from the geomorphic characteristics and Miao culture of Mayang area in China. The main vision depicts the mountains and rivers of Mayang with the arrangement of lines, and shows the harvest and hope with the smiling pictures of girls with Miao characteristics. The visual design is applied to brochure, envelope, package and so on. Through brand management, local people can better promote sales under the business model and promote local national culture. The meaning of Gan song is to sing the praises of nature and life.
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Gan Song by Biwei Zhu
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Brand Visual by Biwei Zhu
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Biwei Zhu Gan Song
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Biwei Zhu Brand Visual
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Gan SongBrand Logo
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Gan Song Brand Visual Press Releases
Explore press materials for Gan Song, available in languages such as English.
Gan Song Brand Visual Media Articles
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Unique Properties
The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Tags
GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Production Technology
The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Design Challenge
The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Project Duration
The project started and finished in 2019 in Changsha City,China
Operation Flow
The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Research
The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspiration
Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Image Credits
Wilbur Studio
Project Overview
Gan Song Brand Visual has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Biwei Zhu was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Gan Song Brand Visual.
Biwei Zhu Press Releases
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Introducing the Gansong Brand Visual Design by Biwei Zhu
Gansong brand's visual image design captures the essence of Mayang's geomorphic features and Miao culture, promoting local heritage through a unique visual identity.
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