Five Senses Feast

Events Space Design for ASIA DESIGN INTERIOR RENOVATION CO.LTD.

To make Glenmorangie New Lasanta stand out in the competition among the numerous whiskey producers eyeing Taiwan as an important market and to bring a brand-new experience in whiskey tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei. Unlike the singularity and one-directionality of other wine tasting and displaying events, five main interactive installations and a tasting bar have been organized, enabling visitors to do more than experience passively—their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing, and touch.

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Five Senses Feast by Rong Chen

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Events Space Design by Rong Chen

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Rong Chen Five Senses Feast

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Rong Chen Events Space Design

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Five Senses Feast Events Space Design Press Releases

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Five Senses Feast Events Space Design Media Articles

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Unique Properties

To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.

Tags

Even Space Design, Glenmorangie WhiskyFest,

Design Challenge

The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.

Project Duration

Taipei, Taiwan

Operation Flow

By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.

Research

New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.

Inspiration

Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.

Image Credits

IP, Glenmorangie Video, Artgital Interactive Solutioins Photo, Wei-Zhi Hong

Project Overview

Five Senses Feast Events Space Design has been a Bronze winner in the Event and Happening Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Rong Chen was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Five Senses Feast Events Space Design.

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Five Senses Feast: A Sensory Whisky Tasting Experience in Taipei

Glenmorangie WhiskyFest in Taipei Transforms Whisky Tasting into a Distinctive Journey

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