Debes Intervenir

Poster for tApp

You must intervene is the result effort to take care of all the staff, regardless of range in the work areas. In this campaign, the tApp team seeks to represent the correct and incorrect use of tools and facilities, underlining as an axis the moment when a bad use is about to go very wrong. The comic graphic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond. The campaign had an internal approval; raising awareness among employees and reducing the number of incidents. The phrase became a conventional instruction.

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Debes Intervenir by EDUARDO WALLES

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Poster by EDUARDO WALLES

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EDUARDO WALLES Debes Intervenir

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EDUARDO WALLES Poster

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tAppBrand Logo

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Debes Intervenir Poster Press Releases

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Debes Intervenir Poster Media Articles

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Unique Properties

Debes Intervenir is the result effort to take care of all the staff, regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.

Tags

Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster

Production Technology

For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.

Design Challenge

tApp knew from the beginning that the idea of ​​the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.

Project Duration

The project started in September 2016 and finished in November 2016 in CDMX.

Operation Flow

The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of ​integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.

Research

For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.

Inspiration

The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is. tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.

Image Credits

None, everything was created form scratch.

Project Overview

Debes Intervenir Poster has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

EDUARDO WALLES was recognized with the coveted Iron A' Design Award in 2020, a testament to excellence of their work Debes Intervenir Poster.

EDUARDO WALLES Press Releases

Our press releases on EDUARDO WALLES and their work are made freely available for press members looking to add depth to their content. Press members can now immediately access 1 press releases.

Debes Intervenir: A Comic Style Poster Campaign for Workplace Safety

EDUARDO WALLES presents "Debes Intervenir," a workplace safety campaign using a comic-style poster, completed in CDMX from September to November 2016.

EDUARDO WALLES Newsroom

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