Mascot Design
Pride Shrike

Mascot Design for Pingtung County Government

The mascot design of Pingtung city has long been monkeys because the old name of Pingtung is "Ahou", which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected brown shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. The games cheer not only for the winners, but all athletes as they all make us proud.

Meng Chih Chiang 2021 Professional Bronze Press Kit № 106074

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Download Press Kit № 106074 Mascot Design for Pingtung County Government by Meng Chih Chiang to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Pride Shrike by Meng Chih Chiang
Pride Shrike by Meng Chih Chiang

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Mascot Design by Meng Chih Chiang
Mascot Design by Meng Chih Chiang

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Acknowledgements for photographs are in the Image Credits Section.

Meng Chih Chiang Pride Shrike
Meng Chih Chiang Pride Shrike

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For photo credit information, refer to the Image Credits Section.

Meng Chih Chiang Mascot Design
Meng Chih Chiang Mascot Design

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Please check the Image Credits Section for photo acknowledgements.

Pingtung County GovernmentBrand Logo
Pingtung County GovernmentBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For attribution details, see the Image Credits Section.

Design Newswire
Pride Shrike Mascot Design Press Releases

For Pride Shrike, find press releases in a variety of languages: English.


Press Kit
Pride Shrike Mascot Design Media Articles

Utilize our prepared articles to feature Pride Shrike, available in the languages: Portuguese, Hindi, Spanish, Indonesian, Dutch, Korean, Japanese, Russian, Chinese (Mandarin), Turkish, Arabic (Standard), Italian, German, French and English.


Unique Properties

Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.

Tags

Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike

Production Technology

The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.

Design Challenge

Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.

Project Duration

The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.

Operation Flow

It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions: 1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race. 2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.

Research

Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.

Inspiration

The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.

Image Credits

Image #1: Alex Wu Image #2: Meng Chih Chiang Image #3: Meng Chih Chiang Image #4: Meng Chih Chiang Image #5: James Lin, Pei Tzu Chen Video Credits: Meng Chih Chiang PDF: Meng Chih Chiang

Project Overview

Pride Shrike Mascot Design has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

 Award Logo
Bronze Recognition

Meng Chih Chiang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Pride Shrike Mascot Design.

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Meng Chih Chiang Press Releases

For journalists seeking engaging content: Explore our press releases featuring Meng Chih Chiang's work, freely available for incorporation into your stories. Unlock 2 press releases now, directly accessible to journalists.


Pingtung County Government Unveils "Pride Shrike" as Mascot for 2020 National High School Athletic Games

Pingtung County Government introduces "Pride Shrike," the mascot for the 2020 National High School Athletic Games, offering a refreshing representation of the region.


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