Pride Shrike
Mascot Design for Pingtung County Government
The mascot design of Pingtung city has long been monkeys because the old name of Pingtung is "Ahou", which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected brown shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. The games cheer not only for the winners, but all athletes as they all make us proud.
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Pride Shrike by Meng Chih Chiang
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Mascot Design by Meng Chih Chiang
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Meng Chih Chiang Pride Shrike
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Meng Chih Chiang Mascot Design
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Pingtung County GovernmentBrand Logo
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Pride Shrike Mascot Design Press Releases
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Pride Shrike Mascot Design Media Articles
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Unique Properties
Pride Shrike is the mascot of 2020 National High School Athletic Games in Pingtung, Taiwan. The mascot was named "Pride Shrike" as "bird" is pronounced similar to "pride" in Taiwanese, as well as echoing with the slogan "Pingtung Pride." The games cheer not only for the winners, but all athletes as they all make people proud.
Tags
Mascot, Games, Pingtung, Taiwan, Line, Animated sticker, National High School Athletics, Shrike, Bird, Brown Shrike
Production Technology
The mascot is drawn in both graphic and 3 dimensional way. For animated stickers, the team created animation in After Effect and generated the animated images with an APNG creation tool such as APNG Assembler.
Design Challenge
Capturing the traits of brown shrike is the most challenging aspect. The team has worked closely with ornithologists to picture the brown shrike. The face is white with the typical black "bandit-mask" through the eyes. The upper part is reddish and the lower parts are yellowish belly withrufousflanks. The tail is redder and tipped in white.
Project Duration
The project started in April 2019 and finished in December 2019, and the mascot was released and exhibited in January 2020. National High School Athletic Games will be held from July 18 to July 23 in Pingtung, Taiwan. More than 12,000 athletes from other counties and cities will participate in the event.
Operation Flow
It's the first time to promote national games as LINE animated sticker since LINE is the most popular communication software in Taiwan. In order to create stickers with novelty, here are the creative directions: 1. Promoting sports as the main purpose, the sticker of shrike integrated into all kinds of sports to show the strength and beauty of each race. 2. Communicating with young generation, as all the athletes are between 12 to 18 years old, the shrike in the sticker speaks funny buzzwords.
Research
Besides its adorkable appearance and flexible body, Pride Shrike has very distinctive personality. He is a national badminton player, in the senior year of athletic class in National Chao-Chou Senior High School. His favorite snack is Wandan red bean cake and favorite beverage is fresh lemon juice, which are both signature products in Pingtung. His objective is to show the characteristics of the host city. Pride Shrike is an important agent to promote its tourism and economy with local industries and signature products.
Inspiration
The mascot design of Pingtung City has long been monkeys because the old name of Pingtung is "Ahou," which is pronounced similar to "monkey" in Mandarin. In order to break away from stereotyped thinking, the team selected Brown Shrike, the bird of Pingtung County, as an inspiration to give everyone a refreshing impression about Pingtung. In particular, the team collaborated with Endemic Species Research Institute to draw the key features of Brown Shrike in detail.
Image Credits
Image #1: Alex Wu Image #2: Meng Chih Chiang Image #3: Meng Chih Chiang Image #4: Meng Chih Chiang Image #5: James Lin, Pei Tzu Chen Video Credits: Meng Chih Chiang PDF: Meng Chih Chiang
Project Overview
Pride Shrike Mascot Design has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Meng Chih Chiang was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Pride Shrike Mascot Design.
Meng Chih Chiang Press Releases
For journalists seeking engaging content: Explore our press releases featuring Meng Chih Chiang's work, freely available for incorporation into your stories. Available now: 2 press releases ready for immediate access by journalists.
Pingtung County Government Unveils "Pride Shrike" as Mascot for 2020 National High School Athletic Games
Pingtung County Government introduces "Pride Shrike," the mascot for the 2020 National High School Athletic Games, offering a refreshing representation of the region.
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