'Out Here It's Dew' by PepsiCo Design and Innovation: Innovation in Campaign

Out Here It's Dew

Campaign for PepsiCo Design & Innovation

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

PepsiCo Design and Innovation 2021 Agency Bronze Press Kit № 119164

Download Press Kit № 119164

Download Press Kit № 119164 Campaign for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Out Here Its Dew by PepsiCo Design and Innovation

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This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. To identify photo contributors, visit the Image Credits Section.

Campaign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

PepsiCo Design and Innovation Out Here Its Dew

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image Credits Section holds all necessary photo accreditation details.

PepsiCo Design amp Innovation Brand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Please check the Image Credits Section for photo acknowledgements.

Out Here It's Dew Campaign Press Releases

Press resources for Out Here It's Dew are offered in several languages: English.

Out Here It's Dew Campaign Media Articles

Our articles on Out Here It's Dew, prepared for immediate use, are offered in several languages, including English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, Portuguese, Spanish, French, Dutch, German, Arabic (Standard), Turkish, Hindi and Indonesian.

Unique Properties

In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.

Inspiration

Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.

Project Overview

Out Here It's Dew Campaign has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Out Here It's Dew Campaign .

PepsiCo Design and Innovation Press Releases

For journalists seeking engaging content: Explore our press releases featuring PepsiCo Design and Innovation's work, freely available for incorporation into your stories. Instantly access 61 press releases, available exclusively for journalists.

Introducing Out Here It's Dew: A Campaign by PepsiCo Design & Innovation

PepsiCo Design & Innovation Unveils MTN DEW Campaign Celebrating Outdoor Enthusiasts in the Heartland of America

PepsiCo Design and Innovation Newsroom

Access PepsiCo Design and Innovation Newsroom for exclusive insights into distinguished design and laureled projects.

You are currently viewing Media Showcase № 119164. Discover everything PepsiCo Design and Innovation has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. This is Press Kit / Media Showcase 119164 featuring the Out Here It's Dew. For more in-depth materials, see Newsroom 133313.