'Out Here It's Dew' by PepsiCo Design and Innovation: Innovation in Campaign

Out Here It's Dew

Campaign for PepsiCo Design & Innovation

With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the production was to build a robust library of images for use in retail point-of-sale, social and out of home advertising. Designers were challenged by a rapid timeline and also the fact that they were trying to depict early Spring, Summer and Fall all in one shoot. Working with network of partners, designers found the right location that could work for all scenarios and produced hours of footage and hundreds of images.

PepsiCo Design and Innovation 2021 Agency Bronze Press Kit № 119164

Download Press Kit № 119164

Download Press Kit № 119164 Campaign for PepsiCo Design & Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

Credit the work's creator and/or photographer.
Mention communication|newsroom as your source.
Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Out Here Its Dew by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Campaign by PepsiCo Design and Innovation

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Image attributions can be found in the Image Credits Section.

PepsiCo Design and Innovation Out Here Its Dew

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. For photo credit information, refer to the Image Credits Section.

PepsiCo Design amp Innovation Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Photo credits are listed in the Image Credits Section.

Out Here It's Dew Campaign Press Releases

For Out Here It's Dew, find press releases in a variety of languages: English.

Out Here It's Dew Campaign Media Articles

Utilize our prepared articles to feature Out Here It's Dew, available in the languages: English, Korean, Japanese, Russian, Chinese (Mandarin), Italian, Portuguese, Spanish, French, Dutch, German, Arabic (Standard), Turkish, Hindi and Indonesian.

Unique Properties

In the Summer of 2020, we launched an ambitious 360 degree marketing platform to both celebrate and empower the passions of outdoor enthusiasts across the Midwest; the Heartland of America. MTN DEW targeted outdoor enthusiast consumers, affectionately dubbed Heartland Heroes. During shelter in place orders as a result of COVID-19, experts recommended that people take some time to get into nature.

Inspiration

Our challenge became to change peoples behavior of when and where they Do the Dew. We also wanted to change perceptions along the way. So, whether you are hunting, fishing, boating or hiking and you think about a refreshing carbonated drink, you think MTN DEW. The campaign all kicked off with the MTN DEW Outdoor Stimulus, which reimbursed fans with 20 Dollars towards the Heartlands 2020 hunting and fishing permits.

Project Overview

Out Here It's Dew Campaign has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit PepsiCo Design and Innovation.

Bronze Recognition

PepsiCo Design and Innovation was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Out Here It's Dew Campaign .

PepsiCo Design and Innovation Press Releases

Numerous press releases on PepsiCo Design and Innovation and their achievements are at your disposal, inviting press members to use them freely in their coverage. Unlock 50 press releases now, directly accessible to journalists.

Introducing Out Here It's Dew: A Campaign by PepsiCo Design & Innovation

PepsiCo Design & Innovation Unveils MTN DEW Campaign Celebrating Outdoor Enthusiasts in the Heartland of America

PepsiCo Design and Innovation Newsroom

Step into PepsiCo Design and Innovation Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 119164. Dive into PepsiCo Design and Innovation's newsroom to find their best work, alongside a wealth of high-res images, interviews, and essential links. Welcome to Press Kit / Media Showcase 119164 on Out Here It's Dew. Discover additional content in Newsroom 133313.