Settlements
Integrated Campaign for Inbrax
Settlements are a reality throughout the world and especially in Latin America. This advertising design seeks to collect funds in a different way and does so by launching a film that ultimately did not exist. To get a ticket, people had to go to the movie's website to buy their tickets and when they did they realized the movie didn't exist, so they could donate their money to the foundation.
Download Press Kit № 103849
Download Press Kit № 103849 Integrated Campaign for Inbrax by Pancho González to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Settlements by Pancho González
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Integrated Campaign by Pancho González
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Pancho González Settlements
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Pancho González Integrated Campaign
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Pancho González Designer Portrait Photo
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InbraxBrand Logo
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Settlements Integrated Campaign Press Releases
For Settlements, find press releases in a variety of languages: English.
Settlements Integrated Campaign Translations
Settlements in your language: we provide project translations across multiple languages: Geïntegreerde Veldtog AF, Fushata E Integruar SQ, የተቀናጀ ዘመቻ AM, الحملة المتكاملة AR, Ինտեգրված Արշավը HY, Inteqrasiya Edilmiş Kampaniya AZ, Kanpaina Integratua EU, Комплексная Кампанія BE, সমন্বিত প্রচারণা BN, Integrisana Kampanja BS, Интегрираната Кампания BG, Integrated Campaign MY, Campanya Integrada CA, Integrated Nga Kampanya CEB, Integrated Kampeni NY, 整合行銷活動 ZY, 整合营销活动 ZH, Campagna Integrata CO, Integrirana Kampanja HR, Integrovaná Kampaň CS, Integreret Kampagne DA, Geïntegreerde Campagne NL, Integra Kampanjo EO, Integreeritud Kampaania ET, Integroitu Kampanja FI, La Campagne Intégrée FR, Iomairt Aonaichte GD, Campaña Integrada GL, ინტეგრირებული კამპანია KA, Integrierte Kampagne DE, Η Ολοκληρωμένη Καμπάνια EL, સંકલિત ઝુંબેશ GU, Kanpay Entegre HT, Hadedde Yaƙin Neman Zaɓe Wani Nau'in Talla HA, Ka Hoʻolaha Hoʻohui ʻia HAW, מסע פרסום משולב HE, एकीकृत अभियान HI, Integrated Phiaj Los Nqis HMN, Az Integrált Kampány HU, Samþætt Herferð IS, Mgbasa Ozi Agbakwunyere IG, Kampanye Terpadu ID, Feachtas Comhtháite GA, La Campagna Integrata IT, 統合キャンペーンは JA, Kampanye Terpadu JV, ಸಮಗ್ರ ಪ್ರಚಾರವು KN, Біріктірілген Науқан KK, យុទ្ធនាការរួមបញ្ចូលគ្នា KM, Ubukangurambaga Bukomatanyije RW, 통합 캠페인은 KO, Kampanyaya Entegre KU, Комплекстүү Кампания KY, ແຄມເປນປະສົມປະສານ LO, Integratae Expeditionis LA, Integrētā Kampaņa LV, Integruota Kampanija LT, Integréiert Kampagne LB, Интегрираната Кампања MK, Fanentanana Mitambatra MG, Kempen Bersepadu MS, സംയോജിത പ്രചാരണം ML, Kampanja Integrata MT, Ko Te Kaupapa Whakatairanga MI, एकात्मिक मोहीम MR, Нэгдсэн Кампанит Ажил MN, एकीकृत अभियान NE, Integrert Kampanje NO, ସମନ୍ୱିତ ଅଭିଯାନ OR, مدغم کمپاین PS, کمپین یکپارچه FA, Kampania Zintegrowana PL, Campanha Integrada PT, ਏਕੀਕ੍ਰਿਤ ਮੁਹਿੰਮ PA, Campania Integrată RO, Комплексная Кампания RU, Fa'asalalauga Fa'atasi SM, Интегрисана Кампања SR, Integrated Campaign SN, مربوط مهم SD, ඒකාබද්ධ ව්යාපාරය SI, Integrovaná Kampaň SK, Celostna Kampanja SL, Ololaha Isku Dhafan SO, Letšolo Le Kopaneng ST, La Campaña Integrada ES, Kampanye Terpadu SU, Kampeni Iliyojumuishwa SW, Integrerad Kampanj SV, Ang Pinagsamang Kampanya TL, Маъракаи Муттаҳидшуда TG, ஒருங்கிணைந்த பிரச்சாரம் TA, Интеграль Кампания TT, ఇంటిగ్రేటెడ్ ప్రచారం TE, แคมเปญบูรณาการ TH, Entegre Kampanya TR, Toplumlaýyn Kampaniýa TK, Інтегрована Кампанія UK, مربوط مہم UR, توپلاشتۇرۇلغان تەشۋىقات UG, Integratsiyalashgan Kampaniya UZ, Chiến Dịch Tích Hợp VI, Ymgyrch Integredig CY, Yntegrearre Kampanje FY, Iphulo Elihlanganisiweyo XH, ינאַגרייטיד קאמפאניע YI, Ipolongo Ese YO, Umkhankaso Odidiyelwe ZU, Integrated Campaign EN.
Settlements Integrated Campaign Media Articles
Explore our ready-to-use articles on Settlements, available in multiple languages: Hindi, Korean, Japanese, Russian, Chinese (Mandarin), French, Turkish, Arabic (Standard), Indonesian, Dutch, Spanish, Italian, German, Portuguese and English, for your feature stories.
Unique Properties
Techo Latam is a non-profit organization with the purpose of overcoming poverty in Latin America and thus ending the settlements. To achieve the goal of raising $50K in donations to eradicate them, the creative strategy was to launch the film Settlements (Favelas) done by trailers of Latin American film directors, showing the reality of their settlements. To have a ticket, you had to enter the site settlements.techo.org and at the time of checkout, the film did not exist.
Tags
Settlements, Favela, Asentamientos, Chile, Perú, Colombia, Brazil, Argentina, Inbrax, Techo, Latam
Production Technology
Integrated campaign across 5 countries in South America.
Design Challenge
First online collecting campaign done by Techo Latam.
Project Duration
Chile, Peru, Argentina, Brazil and Colombia.
Operation Flow
Integrated campaign across Chile, Perú, Argentina, Brazil and Colombia.
Research
The key points of the challenge and the objectives that were required in the campaign were clear, the idea had to solve how to reach new consumers who are not part of the main percentage of donors of Techo Latam. Based on market research on their behavior at the time of donation; 60% of millennials do them online, they are motivated by social networks; mainly on Facebook with 62% and 14% in charity events. Understanding the buyer person, we devised the creative solution; If they are digital natives, their reason for donation is the moments that appeal to our emotions, which in social networks are inspired to make them. We wonder what they buy most online in Latin America?: cinema, concerts and air tickets. In the cinemas annually, there are more than 339.8 million viewers, with Brazil being one of the pioneer countries with 170 million viewers, within Latin American cinema. So cinema was the language applied.
Inspiration
The creative strategy focused on launching the film Settlements (Favelas) in Chile, Argentina, Peru, Colombia and Brazil. For this, 5 trailers were created and ran in the aforementioned markets, these trailers were created by renowned film directors from each country and the media strategy focused on displaying these trailers on Facebook (Instagram) and YouTube, with support at the same movie theaters, which invited to buy tickets for the movie on the site: settlements.techo.org.
Image Credits
Prójimo Los Notarios La Motoneta Deiro Films Fandando
Project Overview
Settlements Integrated Campaign has been a Bronze winner in the Advertising, Marketing and Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Pancho González was recognized with the coveted Bronze A' Design Award in 2020, a testament to excellence of their work Settlements Integrated Campaign.
Pancho González Press Releases
Discover Pancho González's journey through our press releases, available for all press members and journalists to use without restrictions. Immediate access is granted to 3 press releases for all journalists.
Launching of the Film "Settlements" to Eradicate Poverty in Latin America
Pancho González's Integrated Campaign to Launch the Film "Settlements" for Techo Latam
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