WeAre4810
Brand Indentity for FERRARIODESIGN
WeAre4810, WeAreFamily is the new concept used to relaunch the Brand. It becomes the container and symbol of all the group's activities. The use of highly contemporary and solid numbers conveys the feeling of certainty and contemporariness as the numbers can in their turn become containers of images. From Rental to Shopping and up to the true novelty the Food. WeAreFood is the space where every day is divided into 4 moments; a concept that is enhanced by the clock whose arms are a fork and a spoon. A clock that from the graphical point of view is a mix between present, past and future.
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Download Press Kit № 109713 Brand Indentity for FERRARIODESIGN by Laura Ferrario to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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WeAre4810 by Laura Ferrario
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Brand Indentity by Laura Ferrario
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Laura Ferrario WeAre4810
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Laura Ferrario Brand Indentity
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Laura Ferrario Designer Portrait Photo
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FERRARIODESIGNBrand Logo
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WeAre4810 Brand Indentity Press Releases
Discover our press releases for WeAre4810 available in the following languages: English.
WeAre4810 Brand Indentity Translations
Excited to make WeAre4810 accessible in many languages through our translations: Handelsmerkidentiteit AF, Indentiteti I Markës SQ, ብራንድ ኢንደንቲቲ AM, المسافة البادئة للعلامة التجارية AR, Ապրանքանիշի Ինքնությունը HY, Brend Identifikasiyası AZ, Marka-Identitatea EU, Ідэнтычнасць Брэнда BE, ব্র্যান্ড ইন্ডেন্টিটি BN, Identitet Brenda BS, Идентичността На Марката BG, Brand Indentity MY, La Identitat De Marca CA, Ang Indentity Sa Brand CEB, Chizindikiro Cha Mtundu NY, 品牌識別 ZY, 品牌标识 ZH, L'identità Di Marca CO, Identitet Marke HR, Identita Značky CS, Mærkeidentitet DA, Merkidentiteit NL, Markidenteco EO, Brändi Identiteet ET, Brändi-Identiteetti FI, L'identité De La Marque FR, Th’ Ann An Dearbh-Aithne Branda GD, A Identidade Da Marca GL, ბრენდის ინდენტურობა KA, Markenidentität DE, Η Ταυτότητα Της Επωνυμίας EL, બ્રાન્ડ ઇન્ડેન્ટિટી GU, Idantite Mak HT, Alamar Alama HA, ʻo Ka Hōʻailona Hōʻailona HAW, זיהוי מותג HE, ब्रांड इंडेंटिटी HI, Brand Indentity HMN, A Márkaidentitás HU, Vörumerki IS, Ika Indentity IG, Identitas Merek ID, Neamhionannas Branda GA, L'identità Del Marchio IT, ブランドのアイデンティティは JA, Indentity Merek JV, ಬ್ರ್ಯಾಂಡ್ ಇಂಡೆಂಟಿಟಿ KN, Бренд Сәйкестігі KK, អត្តសញ្ញាណម៉ាក KM, Ibirango Byerekana RW, 브랜드 아이덴티티 KO, Nîşana Nîşana Celebek KU, Бренд Интенсивдүүлүгү KY, Indentity ຍີ່ຫໍ້ LO, Notam Indentity LA, Zīmola Identitāte LV, Prekės Ženklo Tapatybė LT, Mark Indentitéit LB, Идентитетот На Брендот MK, Indentity Marika MG, Indentiti Jenama MS, ബ്രാൻഡ് ഇൻഡന്റിറ്റി ML, Identità Tad-Ditta MT, Ko Te Tohu Tohu MI, ब्रँड इंडेंटिटी MR, Брэндийн Таних Тэмдэг MN, ब्रान्ड इन्डेन्टिटी NE, Merkeidentitet NO, ବ୍ରାଣ୍ଡ ଇଣ୍ଡେଣ୍ଟିଟି OR, د نښې پېژندنه PS, هویت برند FA, Tożsamość Marki PL, A Identidade Da Marca PT, ਬ੍ਰਾਂਡ ਪਛਾਣ PA, Identitatea Mărcii RO, Фирменный Стиль RU, Fa'ailoga Fa'ailoga SM, Идентитет Бренда SR, Brand Identity SN, Brand Indentity SD, Brand Indentity SI, Identita Značky SK, Identiteta Blagovne Znamke SL, Astaanta Calaamaddu SO, Brand Indentity ST, La Identidad De Marca ES, Indentity Brand SU, Utambulisho Wa Chapa SW, Varumärkesidentitet SV, Ang Indentity Ng Tatak TL, Шахсияти Бренд TG, பிராண்ட் உள்தள்ளல் TA, Бренд Индуктивлыгы TT, బ్రాండ్ ఇండెంటిటీ TE, เอกลักษณ์ของแบรนด์ TH, Marka Kimliği TR, Marka Nägileligi TK, Ідентифікація Бренду UK, برانڈ انڈینٹیٹی UR, ماركا ئىناۋىتى UG, Brend Identifikatori UZ, Nhận Dạng Thương Hiệu VI, Hunaniaeth Brand CY, Merk Indentity FY, Uphawu Lwegama XH, סאָרט ינדענטיטי YI, Brand Indentity YO, Ubunikazi Bomkhiqizo ZU, Brand Indentity EN.
WeAre4810 Brand Indentity Media Articles
We provide articles ready for publication on WeAre4810, offered in several languages: Chinese (Mandarin), Turkish, Arabic (Standard), Indonesian, Dutch, German, Hindi, Korean, Japanese, Russian, Portuguese, Italian, French, Spanish and English.
Unique Properties
For 4810 the idea of renewal starts with the renovation of the historic sports equipment rental shop in Courmayeur. Consequently the time has come to also evolve the concept of the brand which could include from Rental to Shopping to Food thus creating a new mood more contemporary but at the same time continuing to express traditional values under a one big hat represented by the unique 4810 brand. Innovation and tradition together.
Tags
brand Identity, brad design, logo design, viusal identity
Production Technology
The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc 4810m a point of reference in Courmayeur an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form. WeAre4810 the Brand of reference WeAreRental expertise for rental of skis WeAreFood one cuisine which at the same time lies well within everyone WeAreShopping dedicated to sports apparel and accessories WeAreOutlet Promotions and offers WeAreFamily a long family tradition rooted in the distant 19th century
Design Challenge
WeAreFood is the real change. 4810Food is the meeting point for sports enthusiasts: the space where you come in the morning for breakfast, go for lunch for polenta and stop after skiing to try a snack and maybe combine it with a nice wine. Thus was born the idea of the clock that marks the day and 4 very specific moments. Contemporary terms for an international audience all combined with a clock that recalls history where the hands become fork and spoon to emphasize that at 4810Food you eat.
Project Duration
The project started in January 2018 in Courmayeur and finished in February 202020
Operation Flow
The Brand has been designed so that it can be reproduced on any material surface and transmitted on various channels such as mobile phones or videos. A manual has been drawn up that can help both the customer and the possible supplier to reproduce the original as faithfully as possible.
Research
A very large project where I had to combine a technical product like skis and an emotional product like food. There are several variable factors that I found to make different situations coexist: the colors, the symbol where to insert the images and the name WeAre is declinable in many aspects: WeAreRental for the rental shop, WeAreFood for the restaurant, WeAreShopping for the shop and so on.
Inspiration
WeAre4810 . WeAreFamily. The goal was to underline the fame of the name 4810 which had always been used by the Grivel family. It is inspired on the height of the Mont Blanc: an umbrella that encloses ideas objects materials and is fluid enough in its meaning to also include a numerical form. The brand is graphical form is based on the idea of using highly contemporary and solid numbers, almost as a seal to guarantee quality and modernity. Numbers that could themselves become a container of image.
Image Credits
Image #No 1: Photographer Aiace Ace Bazzana, Image #No 2: Photographer Laura Ferrario, Image #No 2: Photographer ALaura Ferrario, Image #No 3: Photographer Aiace Ace Bazzana, Image #No 4: Photographer Aiace Ace Bazzana
Project Overview
WeAre4810 Brand Indentity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Laura Ferrario was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work WeAre4810 Brand Indentity.
Laura Ferrario Press Releases
Attention press members and journalists: We offer a collection of press releases on Laura Ferrario and their notable work, available for your unrestricted use. Journalists, gain instant access to 5 press releases today.
WeAre4810: A New Brand Identity Unveiled by Laura Ferrario
Laura Ferrario introduces WeAre4810, a brand identity project, combining tradition and innovation, unveiled in Courmayeur in February 2020.
Laura Ferrario Newsroom
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