'Jiangmen Culture and Tourism' by EUCA Culture and Communications Co. Ltd.: Innovation in Logo and Brand Identity

Jiangmen Culture and Tourism

Logo and Brand Identity for Jiangmen culture, tourism, radio, television and Sports Bureau

For the purpose to enhance the brand identification of Jiangmen and increase visits of tourists, the local government requested a new brand logo for its culture and tourism section. Inspired by shape of a traditional Chinese Character Men and structure of memorial archway, the logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. A brand identity guideline was developed to ensure a brand visual consistency. An official logo launch event was hold and an advertising video was published via omni channel communication.

EUCA Culture and Communications Co. Ltd. 2021 Agency Bronze Press Kit № 109973

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Jiangmen Culture and Tourism by EUCA Culture and Communications Co Ltd

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Logo and Brand Identity by EUCA Culture and Communications Co Ltd

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EUCA Culture and Communications Co Ltd Jiangmen Culture and Tourism

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Jiangmen Culture and Tourism Logo and Brand Identity Press Releases

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Jiangmen Culture and Tourism Logo and Brand Identity Media Articles

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Unique Properties

The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway. The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile.

Design Challenge

Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.

Project Duration

June 2019 – April 2020, Shanghai, China

Operation Flow

To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.

Research

This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.

Inspiration

Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.

Image Credits

Ellain Li, Grace Xu， Di Tang

Project Overview

Jiangmen Culture and Tourism Logo and Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

EUCA Culture and Communications Co. Ltd. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Jiangmen Culture and Tourism Logo and Brand Identity.

EUCA Culture and Communications Co. Ltd. Press Releases

Explore the world of EUCA Culture and Communications Co. Ltd. through our press releases, designed for media members to use freely and enrich your content. Unlock 1 press releases now, directly accessible to journalists.

Jiangmen Culture and Tourism Unveils New Brand Logo by EUCA Culture and Communications Co. Ltd.

EUCA Culture and Communications Co. Ltd. introduces a new brand logo for Jiangmen Culture and Tourism, inspired by the city's rich heritage and designed to attract overseas Chinese visitors.

EUCA Culture and Communications Co. Ltd. Newsroom

Step into EUCA Culture and Communications Co. Ltd. Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 109973. EUCA Culture and Communications Co. Ltd.'s newsroom is your gateway to exploring their acclaimed work, complete with all the high-resolution images and interviews you need. You are currently viewing Press Kit / Media Showcase 109973 for the Jiangmen Culture and Tourism, with further content available in Newsroom 279972.