Logo and Brand Identity
Lezai Dental Clinic

Logo and Brand Identity for Guangzhou Cheung Ying Design Co., Ltd.

The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism, consumers can clearly understand the service features and harmonious interaction conveyed by the brand.

Guangzhou Cheung Ying Design Co., Ltd. 2021 Agency Bronze Press Kit № 117574

Download Press Kit № 117574

Download Press Kit № 117574 Logo and Brand Identity for Guangzhou Cheung Ying Design Co., Ltd. by Guangzhou Cheung Ying Design Co., Ltd. to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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LEZAI Dental Clinic by Guangzhou Cheung Ying Design Co   Ltd
LEZAI Dental Clinic by Guangzhou Cheung Ying Design Co Ltd

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Details on photo contributions are located in the Image Credits Section.

Logo and Brand Identity by Guangzhou Cheung Ying Design Co   Ltd
Logo and Brand Identity by Guangzhou Cheung Ying Design Co Ltd

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For attribution details, see the Image Credits Section.

Guangzhou Cheung Ying Design Co   Ltd  LEZAI Dental Clinic
Guangzhou Cheung Ying Design Co Ltd LEZAI Dental Clinic

Download 1800 Pixels JPEG Image.

This 1800-pixel image adapts to your print needs: sharp and detailed at 6 inches with 300 DPI, it transitions smoothly to 12 inches at 150 DPI, preserving visual quality. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. Photo credits are listed in the Image Credits Section.

Guangzhou Cheung Ying Design Co   Ltd  Logo and Brand Identity
Guangzhou Cheung Ying Design Co Ltd Logo and Brand Identity

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Image Credits Section holds all necessary photo accreditation details.

Guangzhou Cheung Ying Design Co   Ltd Brand Logo
Guangzhou Cheung Ying Design Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Design Newswire
Lezai Dental Clinic Logo and Brand Identity Press Releases

Press releases for Lezai Dental Clinic are now accessible in these languages: English.


Press Kit
Lezai Dental Clinic Logo and Brand Identity Media Articles

Explore our ready-to-use articles on Lezai Dental Clinic, available in multiple languages: English, Indonesian, Japanese, Russian, German, French, Portuguese, Dutch, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), Spanish, Italian and Korean, for your feature stories.


Unique Properties

The logo as a whole is applied with the inversion technique of graphic bottom in graphic design, which is to form a visual symbol with positive and negative shapes. The positive shape is formed with simple long and short straight lines combined with circle to outline a safe and joyful scene where adults and children hug and hold hands in a circle. And the negative shape in the middle takes the form of a tooth which presents the brand concept of joy in the teeth.

Tags

Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design

Production Technology

To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior clinic space.

Design Challenge

The challenge mainly lies in how to find a design language that can not only express the attributes of the dental clinics industry, but also interpret the brand connotation, so that consumers can get a better brand experience.

Project Duration

The project started in October 2019 and finished in February 2020 in Guangzhou.

Operation Flow

The logo suggests the design philosophy and core values of the brand. It conveys the idea that women and children embrace dental health. The low-saturation brand colors create a relaxed and warm feeling, while the combined logo are used to convey the brand image of security, joy, and professionalism.

Research

Before commencing on this project, we conducted in-depth research on the logo, visual identity, and graphic design of other dental clinics in the market. The research results show that the logos of dental clinics industry exhibit serious homogeneity and lacks brand uniqueness. Therefore, in our brand strategy, we have formulated a brand image of "Happy First, Warm Treatment", so that consumers can clearly feel the service characteristics and harmonious interactions conveyed by the brand.

Inspiration

LEZAI Dental Clinic is a comprehensive dental clinic with a joyful and warm environment, which has a special focus on women and children and coveys the brand concept of the joy in this moment. In order to highlight the clinic's brand image of sense of security + joy + professionalism, in the process of designing the brand logo, we have introduced the concept of Joy in the teeth which (in Chinese) is phonetically similar with and coincides with the concept of the joy in this moment.

Project Overview

Lezai Dental Clinic Logo and Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Guangzhou Cheung Ying Design Co., Ltd..

 Award Logo
Bronze Recognition

Guangzhou Cheung Ying Design Co., Ltd. was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Lezai Dental Clinic Logo and Brand Identity.

DesignPRWire
Guangzhou Cheung Ying Design Co., Ltd. Press Releases

Journalists and media members can enrich their content with our press releases on Guangzhou Cheung Ying Design Co., Ltd., available for free use. Instantly access 7 press releases, available exclusively for journalists.


Guangzhou Cheung Ying Design Co., Ltd. Unveils Innovative Logo and Brand Identity for Lezai Dental Clinic

Guangzhou, China - Award-winning design firm Guangzhou Cheung Ying Design Co., Ltd. has revealed their latest project, the logo and brand identity for Lezai Dental Clinic, a comprehensive dental clinic with a special focus on women and children.


Newsroom
Guangzhou Cheung Ying Design Co., Ltd. Newsroom

Step into Guangzhou Cheung Ying Design Co., Ltd. Newsroom for a showcase of exemplary design and recognized projects.

You are currently viewing Media Showcase № 117574. Check out Guangzhou Cheung Ying Design Co., Ltd.'s newsroom for an exhaustive resource hub, featuring award-winning works and exclusive media content. You are now viewing the Media Showcase 117574 for Lezai Dental Clinic. You will find further content in Newsroom 281398.

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