Snow Time L
Wine for Lascaux Design Institute Inc.
Gu Yue Long Shan is the largest group of traditional yellow wine in China, founded in 1664. The new product they created for Gu Yue Long Shan, conveys the idea of enjoying slow time. The graphic design is based on the concepts of water, snow, glutinous rice and time, which are essential in yellow wine, and depicts the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
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Snow Time L by EvanChen
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EvanChen Snow Time L
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Snow Time L Wine Press Releases
Press resources for Snow Time L are offered in several languages: English.
Snow Time L Wine Translations
Excited to make Snow Time L accessible in many languages through our translations: Wine EN, Wyn AF, Verë SQ, ወይን AM, النبيذ AR, Գինի HY, Şərab AZ, Ardoa EU, Віно BE, ওয়াইন BN, Vino BS, Вино BG, ဝိုင် MY, Vi CA, Bino CEB, Vinyo NY, 酒 ZY, 酒 ZH, Vinu CO, Vino HR, Víno CS, Vin DA, Wijn NL, Vino EO, Veini ET, Viini FI, Vin FR, Fìon GD, Viño GL, ღვინო KA, Wein DE, Κρασί EL, વાઇન GU, Diven HT, Ruwan Inabi HA, Waina HAW, יין HE, वाइन HI, Wine HMN, Bor HU, Vín IS, Mmanya IG, Anggur ID, Fíon GA, Vino IT, ワイン JA, Anggur JV, ವೈನ್ KN, Шарап KK, ស្រា KM, Vino RW, 와인 KO, Şerab KU, Шарап KY, ເຫຼົ້າແວງ LO, Vinum LA, Vīns LV, Vynas LT, Wäin LB, Вино MK, Divay MG, Wain MS, വൈൻ ML, Waina MI, Inbid MT, वाइन MR, रक्सी NE, ମଦ OR, Vin NO, Дарс MN, شراب FA, شراب PS, Wino PL, Vinho PT, Вино RU, ਵਾਈਨ PA, Waini SN, شراب SD, Vin RO, Vino SL, වයින් SI, Víno SK, Veine ST, Mvinyo SW, Anggur SU, Alak TL, Шароб TG, Шәраб TT, ஒயின் TA, వైన్ TE, Şarap TR, Vino UZ, Gwin CY, Wyn FY, Rượu VI, ווייַן YI, Iwayini XH, Waini YO, Uaina SM, Вино SR, Khamri SO, Vino ES, Vin SV, ไวน์ TH, Çakyr TK, Вино UK, شراب UR, ئۈزۈم ھارىقى UG, Iwayini ZU.
Snow Time L Wine Media Articles
For immediate use: Snow Time L articles, available in languages such as Italian, English, Portuguese, Dutch, German, Turkish, Hindi, French, Arabic (Standard), Spanish, Korean, Indonesian, Japanese, Russian and Chinese (Mandarin), to enrich your content.
Unique Properties
Guyue Long Shan is the largest yellow wine group in China, started in 1664, is a popular traditional yellow wine brand in China. It has many classic yellow wine products, and a loyal customer base of middle-aged and elderly people. It needs to develop some new products to cater to the younger consumers.
Tags
logo，packaging，illustrations，graphics
Production Technology
Glass bottle model development, paper embossed hot stamping, solid wood and cork combination.
Design Challenge
Grasp the relationship between traditional brands and emerging markets to guide packaging design.
Project Duration
The project was launched in Shaoxing in July 2020.
Operation Flow
When customers get their Snow Time Wine, they will touch the special crafted pawn paper bottle sticker. Tear off the top seal, open the cork, pour yourself a glass of aged yellow wine and enjoy Slow Time.
Research
We combine the Chinese yellow wine culture with the local city culture of Shaoxing, and the yellow wine brewing process to form the bottle label illustration. Time/lake water/glutinous rice/snowflakes form the auxiliary graphics. This is our attempt to expand the image of Huangjiu.
Inspiration
We created a young new product for Guyuelongshan, Falling Snow, to convey the idea of enjoying slow times. Water, glutinous rice and time are essential in making yellow rice wine, while the lees of Fragrant snow wine are as white as snow. So we use abstract snowflakes to express time/water/glutinous rice, and draw the local mountains and water to form a complete picture. For female users developed a thin packaging, using pulp press film, and combined with the indentation process, to produce a snow wrap feeling.
Project Overview
Snow Time L Wine has been a Silver winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit EvanChen.
Silver Recognition
EvanChen was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Snow Time L Wine.
EvanChen Press Releases
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Snow Time Wine: A Modern Take on Traditional Yellow Wine
EvanChen Unveils Snow Time Wine, a Modern Yellow Wine for Guyue Long Shan
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