Wine
Piernas Largas

Wine for Piernas Largas

These products aims to surprise and create a fresh experience for millennial wine drinkers with a bold and creative approach to this mixology, featuring four disruptive varieties. Each bottle embodies characteristics or moments of young chileans today, with a design that reflects these concepts. Elegant yet youthful, every bottle presents a personalized design that aligns with its specific concept, making it the companion for new moments. Whether enjoyed at celebrations or gatherings, it offers a modern twist on traditional wine.

Ian Wallace 2025 Professional Bronze Press Kit № 163685

Download Press Kit № 163685

Download Press Kit № 163685 Wine for Piernas Largas by Ian Wallace to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Piernas Largas by Ian Wallace
Piernas Largas by Ian Wallace

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. Consult the Image Credits Section for information on photo credits.

Wine by Ian Wallace
Wine by Ian Wallace

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Ian Wallace Piernas Largas
Ian Wallace Piernas Largas

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press credentials grant access to download high-res, watermark-free images. Alternatively, download a low-res version instantly. To identify photo contributors, visit the Image Credits Section.

Ian Wallace Wine
Ian Wallace Wine

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Please check the Image Credits Section for photo acknowledgements.

Ian Wallace Designer Portrait Photo
Ian Wallace Designer Portrait Photo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Photo credits are listed in the Image Credits Section.

Piernas LargasBrand Logo
Piernas LargasBrand Logo

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Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image Credits Section holds all necessary photo accreditation details.

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Piernas Largas Wine Press Releases

Availability alert: Press releases for Piernas Largas in languages including English.


Unique Properties

These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.

Tags

Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits

Production Technology

For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.

Design Challenge

Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.

Project Duration

The project started in Santiago, Chile and finished in Concon, Chile and a year of production.

Operation Flow

Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.

Research

Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.

Inspiration

The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.

Image Credits

Images: Ian Wallace

Project Overview

Piernas Largas Wine has been a Bronze winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Ian Wallace Designer Portrait Photo Award Logo
Bronze Recognition

Ian Wallace was recognized with the coveted Bronze A' Design Award in 2025, a testament to excellence of their work Piernas Largas Wine.

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Ian Wallace Press Releases

Media members, dive into our press releases on Ian Wallace's work, ready for you to use and enhance your journalistic content. Journalists can access 2 press releases immediately, ready for your use.


Piernas Largas Wine Packaging by Ian Wallace Wins Bronze A' Design Award for Bold, Youthful Innovation

Ian Wallace's "Piernas Largas" wine packaging, developed in Chile and recently awarded the Bronze A' Packaging Design Award 2025, introduces a disruptive and playful collection of bottles that capture the spirit of millennial wine culture through creative design and vibrant storytelling.


Ian Wallace Designer Portrait Photo
Ian Wallace Newsroom

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