The Devil's Keep
Ultra Rare Single Malt Irish Whiskey for The Craft Irish Whiskey Co.
The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.
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Download Press Kit № 111877 Ultra Rare Single Malt Irish Whiskey for The Craft Irish Whiskey Co. by Tiago Russo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Devil 039 s Keep by Tiago Russo
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Ultra Rare Single Malt Irish Whiskey by Tiago Russo
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Tiago Russo The Devil 039 s Keep
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Tiago Russo Ultra Rare Single Malt Irish Whiskey
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Tiago Russo Design Team Photo
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The Craft Irish Whiskey Co Brand Logo
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The Devil's Keep Ultra Rare Single Malt Irish Whiskey Press Releases
Availability alert: Press releases for The Devil's Keep in languages including English.
The Devil's Keep Ultra Rare Single Malt Irish Whiskey Translations
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The Devil's Keep Ultra Rare Single Malt Irish Whiskey Media Articles
Leverage our ready-to-publish articles on The Devil's Keep, offered in a range of languages: English, Korean, Japanese, Russian, Chinese (Mandarin), French, Turkish, Indonesian, Dutch, German, Arabic (Standard), Spanish, Portuguese, Italian and Hindi.
Unique Properties
Designed by Tiago Russo, The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, where a thin gold trim leads to the two opposite angled and recessed handles that are locked in position by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full. Bespoke glasses, a custom numbered whiskey certificate and a rich booklet that tells the entirety of The Devil’s Keep story are housed in each door, leaving the centre stage to holding the vessel secure. Behind the bottle, one will find all the bespoke accessories specifically designed for this product that make it, truly, a unique and luxurious whiskey experience: a gold pipette, obsidian whiskey stones, water carafe from the same Antrim source, a measure of the barley used to make the whiskey and a pioneering whiskey and distilling essence, The Angel's Share, an atomizer encapsulated in a bespoke vessel and natural wooden lid. Not only the experience box has an ancient lock to keep the devil inside, but the bottle itself is also chained to the walls of the experience box, so that only its rightful proprietor can truly unleash the devil.
Tags
Whisky, Whiskey, Packaging, Luxury, Tasting, Experience, Bottle, Box
Production Technology
Woodwork, metalwork and upholstery techniques. Main box in dark stained smoked oak, with brass trims and a framed burgundy suede cladding around the walls.
Design Challenge
The biggest challenge was to create a truly unique product and with it an extraordinary event of not only whiskey tasting, but to interact with an exclusive product, providing the ultimate sensorial experience.
Project Duration
Product and Packaging developed since May 2019 for over a year until every single detail of both accessories and the whiskey maturation itself reached the ultimate level of quality.
Operation Flow
Drinking rare whiskey should be an experience, whether in the privacy of your home or the theatre of a Michelin starred restaurant. A fine mist of the angels' share scents the air like cologne, with aged oak and vanilla, to transport you to The Devil’s Keep’s birthplace and its home of decades. Whiskey poured decadently, with the sound of obsidian on glass. Whether you prefer your whiskey chilled or not, we would suggest that The Devil’s Keep is first enjoyed at room temperature. A taste of barley to celebrate the earth. The same malted barley used to create The Devil’s Keep. A few drops of purest water using the golden pipette to release micelles within the whiskey and unleash intoxicating flavours. Now, and only now, are you ready to raise the Devil and experience one of the finest whiskies ever to come from Ireland’s shores.
Research
The brief was simple: “to create the best and most luxurious whiskey that Ireland has ever seen.” It was a blank canvas, with the highest of stakes, which is something that you don’t see very often from a brand – to really immerse onto design as way to truly develop and elevate a product, and to have the time and the mindset that every single detail needs to be ironed out to perfection, and only released when such notion is achieved. When creating something of this calibre, the paradigm of packaging design and luxury design needs to shift, it needs to elevate, and it was my goal to bring, through a sensorial journey, not only just an appealing product to look at and to taste, but an immersive experience that reach all of its user’s senses, that tells the story and the magnitude of this whiskey without any words needed. Every material, every detail, had to be singularly present: the dark oak throughout, setting the mood and the absorption of colour, the geometric gold details that strike the eyesight light a bolt, bringing light to the immense darkness of the wood textures, culminating inside with a rich, dark burgundy theme that helps to refract the natural colours of the whiskey. Each component inside tells a story, and at the same time, interacts with the user in order to provide an intense whiskey tasting experience. Scent, colour, flavour, texture, sound. The Devil’s Keep design combines all of them into an intuitive experience, not just to taste, but to truly feel all the passion and dedication put into creating this ultra-rare, luxurious, collectible whiskey.
Inspiration
The Devil’s Keep is a unique single malt. An alchemy of water, wood, mastery and time, to create the finest whiskey that Ireland has ever made. The rarest of whiskeys. A moment in time that can never be recreated. Unparalleled. Irreplaceable. Sublime. Enchantment is woven into every detail of its creation. Spirit that sees the age-old secrets of Ireland’s whiskey masters re-imagined in the vision of a new breed of craftsmen.
Project Overview
The Devil's Keep Ultra Rare Single Malt Irish Whiskey has been a Golden winner in the Packaging Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Tiago Russo.
Golden Recognition
Tiago Russo was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work The Devil's Keep Ultra Rare Single Malt Irish Whiskey.
Tiago Russo Press Releases
We provide a series of press releases on Tiago Russo that journalists and press members can freely incorporate into their narratives. Unlock 15 press releases now, directly accessible to journalists.
The Devil's Keep: A Luxurious Whiskey Experience
The Craft Irish Whiskey Co. Unveils The Devil's Keep, a Unique Single Malt Irish Whiskey Experience
Tiago Russo Newsroom
Discover outstanding design and award-winning initiatives in the Tiago Russo Newsroom.
