Influencer Kit for PepsiCo Design and Innovation
Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, they released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects the challenger spirit and Thirsty for More attitude.
Download Press Kit № 169606
Download Press Kit № 169606 Influencer Kit for PepsiCo Design and Innovation by PepsiCo Design and Innovation to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
Pepsi Electric 2024 Influencer Kit has been a Golden winner in the Packaging Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
For design images and photos please credit PepsiCo Design and Innovation.
PepsiCo Design and Innovation was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Pepsi Electric 2024 Influencer Kit.
Journalists and media members can enrich their content with our press releases on PepsiCo Design and Innovation, available for free use. Immediate access is granted to 50 press releases for all journalists.
Dive into PepsiCo Design and Innovation Newsroom to explore celebrated designs and projects.
Influencer Kit for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage - Alcoholic for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage Packaging for PepsiCo Design and Innovation
Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Packaging for PepsiCo Design and Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage for PepsiCo Design & Innovation
Beverage Packaging for PepsiCo Design and Innovation
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