The Aodh
Irish Whiskey Packaging for The Craft Irish Whiskey Co.
The Aodh inhabits a world of darkness and glamour, where lights are low and passions soar. Drawing on this mysticism, it tells of a time after dark, its form a mesmerising helix that bewitches and enchants. The Aodh's stand illuminates the bottle from behind, the opal LED trim sending golden beams spinning through the whiskey before dancing off the mirrored surface of the frame. Harnessing the interplay of day and night, the polished golden curved surfaces reflect the light, while the textured and knurled details absorb it, generating a glow that places The Aodh firmly in the spotlight.
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Download Press Kit № 140162 Irish Whiskey Packaging for The Craft Irish Whiskey Co. by Tiago Russo to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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The Aodh by Tiago Russo
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Irish Whiskey Packaging by Tiago Russo
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Tiago Russo The Aodh
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Tiago Russo Irish Whiskey Packaging
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Tiago Russo Design Team Photo
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The Craft Irish Whiskey Co Brand Logo
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Tiago Russo Corporate Logo
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The Aodh Irish Whiskey Packaging Press Releases
Press resources for The Aodh are offered in several languages: English.
The Aodh Irish Whiskey Packaging Translations
The Aodh in your language: we provide project translations across multiple languages: Irish Whiskey Packaging EN, Ierse Whisky-Verpakking AF, Paketimi I Uiskit Irlandez SQ, አይሪሽ ውስኪ ማሸግ AM, عبوة الويسكي الأيرلندية AR, Իռլանդական Վիսկիի Փաթեթավորումը HY, Irland Viski Qablaşdırması AZ, Whisky Irlandar Ontzi Bat EU, Ўпакоўка Ірландскага Віскі BE, আইরিশ হুইস্কি প্যাকেজিং BN, Pakovanje Irskog Viskija BS, Опаковката На Ирландско Уиски BG, အိုင်ယာလန်ဝီစကီထုပ်ပိုးမှုသည် MY, L'envàs De Whisky Irlandès CA, Ang Irish Nga Pagputos Sa Whisky CEB, Kulongedza Kachasu Waku Ireland NY, 愛爾蘭威士忌的包裝 ZY, 爱尔兰威士忌的包装 ZH, L'imballu Di Whisky Irlandese CO, Pakiranje Irskog Viskija HR, Balení Irské Whisky CS, Irsk Whiskyemballage DA, Ierse Whiskyverpakkingen NL, Irlanda Viskio-Pakaĵo EO, Iiri Viski Pakend ET, Irlantilainen Viskipakkaus FI, L'emballage Du Whisky Irlandais FR, ’ Ann Am Pacadh Uisge-Beatha Èireannach GD, O Envase De Whisky Irlandés GL, ირლანდიური ვისკის შეფუთვა KA, Die Verpackung Von Irish Whiskey DE, Η Συσκευασία Ιρλανδικού Ουίσκι EL, આઇરિશ વ્હિસ્કી પેકેજિંગ GU, Anbalaj Wiski Irlandè HT, Marufi Na Wiski Nau'in Nau'in Bugu HA, ʻo Ka Pahu Whiskey ʻirish HAW, אריזת וויסקי אירי HE, आयरिश व्हिस्की पैकेजिंग HI, Irish Whiskey Ntim HMN, Az Ír Whisky Csomagolás HU, Írsk Viskí Umbúðir IS, Ngwugwu Whiskey Irish IG, Kemasan Wiski Irlandia ID, Pacáistiú Fuisce Na Héireann GA, La Confezione Del Whisky Irlandese IT, アイリッシュウイスキーのパッケージ JA, Kemasan Wiski Irlandia JV, ಐರಿಶ್ ವಿಸ್ಕಿ ಪ್ಯಾಕೇಜಿಂಗ್ KN, Ирланд Вискиінің Қаптамасы KK, ការវេចខ្ចប់ស្រាវីស្គីអៀរឡង់ KM, Irish Whisky Gupakira RW, 아이리시 위스키 포장은 KO, Ambalaja Whisky Ya Îrlandî KU, Ирландиялык Виски Кутусу KY, ການຫຸ້ມຫໍ່ເຫຼົ້າຂາວໄອແລນ LO, Cupam Hibernicam Packaging LA, Īru Viskija Iepakojums LV, Airiško Viskio Pakuotė LT, Irish Whisky Verpackung LB, Ирското Пакување Виски MK, Ny Fonosana Whisky Irlandey MG, Pembungkusan Wiski Ireland MS, ഐറിഷ് വിസ്കി പാക്കേജിംഗ് ML, L-Ippakkjar Tal-Whisky Irlandiż MT, Iti Te Putunga Whiskey Irish MI, आयरिश व्हिस्की पॅकेजिंग MR, Ирландын Виски Сав Баглаа Боодол MN, आयरिश व्हिस्की प्याकेजिङ NE, Irsk Whisky-Emballasje NO, ଆଇରିସ୍ ୱିସ୍କି ପ୍ୟାକେଜିଂ OR, د آیرش ویسکي بسته بندي PS, بسته بندی ویسکی ایرلندی FA, Opakowanie Irlandzkiej Whisky PL, A Embalagem Do Whisky Irlandês PT, ਆਇਰਿਸ਼ ਵਿਸਕੀ ਪੈਕੇਜਿੰਗ PA, Ambalajul Pentru Whisky Irlandez RO, Упаковка Ирландского Виски RU, O Le Afifiina O Le Whisky Irish SM, Паковање Ирског Вискија SR, Irish Whisky Packaging SN, آئرش ويسڪي پيڪنگنگ SD, Irish Whisky Packaging SI, Balenie Írskej Whisky SK, Embalaža Irskega Viskija SL, Baakadaha Whiskey Irish SO, Sephutheloana Sa Whisky Sa Ireland ST, El Envase Del Whisky Irlandés ES, Bungkusan Wiski Irlandia SU, Kifungashio Cha Whisky Ya Ireland SW, Irländsk Whiskyförpackning SV, Ang Irish Whisky Packaging TL, Бастаи Виски Ирландӣ TG, ஐரிஷ் விஸ்கி பேக்கேஜிங் TA, Ирис Виски Упаковкасы TT, ఐరిష్ విస్కీ ప్యాకేజింగ్ TE, บรรจุภัณฑ์วิสกี้ไอริช TH, İrlanda Viskisi Ambalajı TR, Irish Viski Gaplamasy TK, Упаковка Для Ірландського Віскі UK, آئرش وہسکی پیکیجنگ UR, Irish ۋىۋىسكا ئورالمىسى UG, Irland Viski Qadoqlash UZ, Bao Bì Rượu Whisky Ailen VI, Pecynnu Whisgi Gwyddelig CY, Ierske Whiskyferpakking FY, Ukupakishwa Kwewiski Yaseirish XH, איריש שנאַפּס פּאַקקאַגינג YI, Iṣakojọpọ Ọti Whiskey Irish YO, Ukupakishwa Kwe-Whisky Ye-Irish ZU.
The Aodh Irish Whiskey Packaging Media Articles
We provide articles ready for publication on The Aodh, offered in several languages: Spanish, Dutch, Indonesian, English, German, French, Portuguese, Korean, Japanese, Russian, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard) and Italian.
Unique Properties
A whiskey of near-mythical rarity, The Aodh is an ultra-rare, limited release of just 88 bottles that bring together taste, immersion, technology, and a bottle of futuristic brilliance. A dance of cask, time and skill to craft a whiskey of daring character, presented in a bottle that draws on technological innovation to elevate and astound. Personal and meaningful, The Aodh's bottle is held in an innovative electronic exo-display unit - the ultimate vessel of desirability and mythology.
Tags
Whiskey, Whisky, Luxury, Packaging, Display, Bottle, Design, Collection, Product
Production Technology
Presented in a dizzying spiral of gold, precious stones and glass, but with an innovative technological design that elevates it beyond the everyday, The Aodh is desired by all who look at it. The Exo-skeleton display is based on a winged chassis that locks the bottle in place, opened by a subtle touch sensor on the brass base and self-illuminated by several halo LED profiles and mirrored surfaces, coming together in a fluid graceful series of movements.
Design Challenge
The grand conceptual challenge within the creation of The Aodh was truly the augmented immersion through an automated display unit, something that has never been done for this range of products or spirits, and in such a delicate jewellery-like scale. All the mechanisms had to be able to operate heavy solid metal clasps with a delicate flow and minimalist sizing, giving The Aodh its luxurious, delicate appeal and feel, elevating the product as an object of desire.
Project Duration
Designed around July 2021, the Aodh was under technical development for around 6 months in order to perfect the entire touch sensor system and electronic arms movement. Only after it was fully perfected, the 88 units have been under finishing touches and handmade detailing in order to bring the ultimate design to life this Spring 2022, with each unit being handcrafted and finished throughout 2022.
Operation Flow
The usage of The Aodh as a statement product is based on a fully immersive and performative experience. A touch sensor is the only direct interaction from the user, as it will then turn the LED rings on, and gradually open the clasps electronically, unleashing the exquisite luxurious vessel held inside. The obsidian closure also contains a hidden compartment inside, where the user can store a small gift/piece of jewellery, giving a more personal and intimate touch to the entire experience.
Research
The R&D stages for The Aodh consisted in a combination of efforts in developing, at the same time, an iconic and appealing vessel that would generate the connection with the mythological premise, and at the same time an ultra-futuristic and innovative display, challenging the boundaries of mere packaging and into creating a display unit capable of a fully immersive interaction and storytelling with minimal contact, making the user a viewer into this unique theatre of taste, colour and luxury.
Inspiration
Derived from the Old Irish for fire, Aodh is the legendary god of the underworld and eldest son of Lir, also holding a place in Irish mythology as a captivating seducer. With the whiskey's rarity adding its own mythological character, The Aodh draws on these legends to tell its story. Just like its namesake, The Aodh demands attention and adulation. Yet this ultra-rare whiskey is destined only ever to be owned by a rare few, with just 88 bottles released of this ultra-rare Irish single malt.
Project Overview
The Aodh Irish Whiskey Packaging has been a Bronze winner in the Limited Edition and Custom Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Image Credits
For design images and photos please credit Tiago Russo.
Bronze Recognition
Tiago Russo was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work The Aodh Irish Whiskey Packaging.
Tiago Russo Press Releases
Discover Tiago Russo's journey through our press releases, available for all press members and journalists to use without restrictions. Unlock 15 press releases now, directly accessible to journalists.
The Aodh: A Whiskey of Mythical Rarity and Technological Brilliance
The Craft Irish Whiskey Co. unveils The Aodh, an ultra-rare Irish single malt whiskey with a captivating story, limited to just 88 bottles
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