Cap Pac

Events Promotional Product for Cassette Concepts limitied

Cap Pac is a marketing tool tailored for outdoor events. Designed to increase uptake and widening the appeal of brands promotional products, by offering multiple fun, interactive and useful products for the consumer. The configuration of the Sign/Drinks Carrier and two detachable Sun Visors fitting around each other, fully utilising the material. All these products are made from a single sheet of card making them cheap to deliver and easy to distribute at the event. Manufactured in the most sustainable way possible, with each CapPac produced actually having a positive impact to the planet.

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Download Press Kit № 117274 Events Promotional Product for Cassette Concepts limitied by Joshua Grant Rayner to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Cap Pac by Joshua Grant Rayner

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Events Promotional Product by Joshua Grant Rayner

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Joshua Grant Rayner Cap Pac

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Joshua Grant Rayner Events Promotional Product

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Cassette Concepts limitiedBrand Logo

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Cap Pac Events Promotional Product Press Releases

For Cap Pac, find press releases in a variety of languages: English.

Cap Pac Events Promotional Product Media Articles

Our articles on Cap Pac, prepared for immediate use, are offered in several languages, including Korean, Japanese, Russian, Chinese (Mandarin), English, Spanish, German, Portuguese, French, Italian, Dutch, Arabic (Standard), Indonesian, Hindi and Turkish.

Unique Properties

Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.

Tags

Marketing tool, Promotional, Events marketing, Sustainable, Recycle,

Production Technology

Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.

Design Challenge

While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.

Project Duration

The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.

Operation Flow

To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.

Research

We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.

Inspiration

After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.

Project Overview

Cap Pac Events Promotional Product has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Joshua Grant Rayner.

Silver Recognition

Joshua Grant Rayner was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Cap Pac Events Promotional Product.

Joshua Grant Rayner Press Releases

Attention press members and journalists: We offer a collection of press releases on Joshua Grant Rayner and their notable work, available for your unrestricted use. Journalists, gain instant access to 1 press releases today.

Introducing Cap Pac: The Sustainable and Innovative Marketing Tool for Events

Joshua Grant Rayner introduces Cap Pac, a sustainable marketing tool designed to raise brand awareness at events, offering multiple useful products made from a single sheet of card.

Joshua Grant Rayner Newsroom

Unlock a treasure trove of award-winning designs by accessing Joshua Grant Rayner Newsroom.