Pure1 Service Experience
Cloud SaaS Software for Pure Storage
Demand from the IT industry for subscription-based cloud services is expanding at a rapid pace, but IT customers are often frustrated by exaggerated product promises, complex pricing structure, and email requests that are left unanswered. This leads to project delays, cost overruns, and even failures. Pure1 has designed a digital journey that makes it transparent for customers to explore services and pricing, with AI-assisted recommendations that simplify decision-making. Quote requests take only two clicks, and the Order Tracker provides up-to-the-minute status for tracking and peace of mind.
Download Press Kit № 119708
Download Press Kit № 119708 Cloud SaaS Software for Pure Storage by PURE1 to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Pure1 Service UX by PURE1
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Pure1 Service Experience Cloud SaaS Software Press Releases
Our Pure1 Service Experience press releases are ready in languages: English, for your convenience.
Pure1 Service Experience Cloud SaaS Software Media Articles
Access our collection of Pure1 Service Experience articles, ready for use and offered in languages: English, French, Korean, Japanese, Russian, Spanish, Turkish, Arabic (Standard), Indonesian, Portuguese, Italian, Dutch, German, Hindi and Chinese (Mandarin).
Unique Properties
The Pure1 Service Experience is designed to make subscribing to Pure Storage services as simple as signing up for video streaming plans. With this goal in mind, Pure1 team has designed a transparent and automated digital journey that simplifies discovery, ordering, and tracking. Have trouble deciding? AI-assisted recommendations help customers make the right choice. Ready to buy? A quote request takes just two clicks, and the Order Tracker provides up-to-the-minute status for easy tracking.
Tags
Pure1, Pure as-a-Service, Pure Storage, web services, Storage as-a-Service, cloud, cloud storage, SaaS
Production Technology
The initial concept of the design was created as wireframes in Figma. Through internal stakeholder reviews and external user feedback, the design evolved and hardened over time into polished comps and interactive prototypes. The development team implemented the design using a combination of Bootstrap, AngularJS, and Pure1 CSS libraries on the front end, and a sophisticated stack of backend technologies such as AWS messaging services, MongoDB, and KairosDB.
Design Challenge
The Service Experience design project happened during a time when Pure Storage was undergoing a major rebranding so the team partnered very closely with Marketing Creatives to ensure this design followed this new language while ensuring that it fits harmoniously within the existing Pure1 environment. Through tight collaborations with the Marketing team and other business units, the team delivered a simple service workflow that captures the essence of the new modern look and feel of the rebrand.
Project Duration
This project was a collaboration between multidisciplinary teams at Pure Storage. The project started around mid-2020, with the initial release of Pure1 Service Experience in January 2021. Team members are primarily located in Bellevue, Washington and Mountain View, California.
Operation Flow
When customers log into Pure1, they navigate to the Service Catalog to explore a wide range of services such as cloud storages, backup services, and professional services. To evaluate a service they click through to the Details page to view use cases and detailed pricing information. On the same page, they can request a trial or a quote in just two clicks. Once a request is created, customers can use the Order Tracker to view request progress, and schedule professional services if they desire.
Research
The Pure1 team performed a combination of competitive benchmarking, internal reviews, and user validations with the objective of delivering a simple self-guided customer experience. By applying learnings during wireframing, the team iterated on the design over multiple stages of business feedback, then tested the design through Figma prototypes to collect feedback from potential customers. After release, the team monitored usage via Google Analytics, and used the data to fine-tune the design.
Inspiration
Companies across industries are rapidly evolving their IT infrastructure to be cloud- and subscription-based, opening doors for a new level of IT infrastructure agility and cost flexibility. While the design industry has done a good job making E-commerce easy for B2C websites, online buying of IT services remains a big challenge in B2B. Pure1 team was inspired to design a first class digital journey for customers to discover, learn, and subscribe to services to help accelerate this evolution.
Image Credits
All images and video contents used in this submission are properties of Pure Storage
Project Overview
Pure1 Service Experience Cloud SaaS Software has been a Silver winner in the Website and Web Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
PURE1 was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Pure1 Service Experience Cloud SaaS Software.
PURE1 Press Releases
Media members, dive into our press releases on PURE1's work, ready for you to use and enhance your journalistic content. Now available: Immediate access to 1 press releases for journalists.
Pure1 Service Experience Redefines Cloud Service Subscription with Innovative Digital Journey
Pure1 introduces a groundbreaking digital journey for customers to effortlessly discover, learn, and subscribe to services, revolutionizing the cloud service subscription experience.
PURE1 Newsroom
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