Zippo New Website
Inspiration

Zippo New Website for ZIPPO

To pursuit conversations with consumers, they use dynamic image to show experimental visual for website users. They also used the interaction UI to make the website users become more engaged with the website. For colour selection, they used black theme to make consumer more engaged with the whole website experience. They make a newly designed website to convey their culture.

Wenyuan Chen 2021 Enterprise Golden Press Kit № 117306

Download Press Kit № 117306

Download Press Kit № 117306 Zippo New Website for ZIPPO by Wenyuan Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Inspiration by Wenyuan Chen
Inspiration by Wenyuan Chen

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Photo credits are listed in the Image Credits Section.

Zippo New Website by Wenyuan Chen
Zippo New Website by Wenyuan Chen

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. For attribution details, see the Image Credits Section.

Wenyuan Chen Inspiration
Wenyuan Chen Inspiration

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Consult the Image Credits Section for information on photo credits.

Wenyuan Chen Zippo New Website
Wenyuan Chen Zippo New Website

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Acknowledgements for photographs are in the Image Credits Section.

ZIPPOBrand Logo
ZIPPOBrand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. With press accreditation, enjoy watermark-free, high-res downloads. Low-res images are available immediately for all. Image attributions can be found in the Image Credits Section.

Wenyuan Chen Corporate Logo
Wenyuan Chen Corporate Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. Details on photo contributions are located in the Image Credits Section.

Design Newswire
Inspiration Zippo New Website Press Releases

Press releases tailored for Inspiration are available in the languages: English.


Press Kit
Inspiration Zippo New Website Media Articles

Ready for your features: articles on Inspiration in various languages, including Dutch, Arabic (Standard), Hindi, Turkish, Korean, Japanese, Russian, Chinese (Mandarin), Indonesian, Spanish, French, German, Portuguese and English.


Unique Properties

To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions. They used the new brand visual and edgy interaction UI to show brand experience

Tags

Z-era, Fashion

Production Technology

Using progressive UI technology to realize

Design Challenge

The team received a lot of database and found it hard to sort out

Project Duration

Shanghai 2020.11-2021.2

Operation Flow

To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.

Research

To understand the compositions of Zippo’s Segmentation To establish the Message House for product innovation Step1 Know what they know from the previous projects Step2 Understand the potential dimensions that may define the segments Step3 Quantify what the segments look like and their market potential Step4 Deep dive into the key segments and further understand their market performance

Inspiration

ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.

Image Credits

ZIPPO NO.347274

Project Overview

Inspiration Zippo New Website has been a Golden winner in the Website and Web Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

 Award Logo
Golden Recognition

Wenyuan Chen was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Inspiration Zippo New Website.

DesignPRWire
Wenyuan Chen Press Releases

We provide a series of press releases on Wenyuan Chen that journalists and press members can freely incorporate into their narratives. 2 press releases are now available for immediate access by journalists.


Innovative Revamp of Zippo's Brand Image Unveiled by Wenyuan Chen

Wenyuan Chen presents the groundbreaking redesign of Zippo's website, a fusion of cultural identity and cutting-edge UI technology, to stay relevant in the highly-challenging Chinese market.


Newsroom
Wenyuan Chen Newsroom

Find inspiration and award-winning creativity within the Wenyuan Chen Newsroom.

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