Inspiration
Zippo New Website for ZIPPO
To pursuit conversations with consumers, they use dynamic image to show experimental visual for website users. They also used the interaction UI to make the website users become more engaged with the website. For colour selection, they used black theme to make consumer more engaged with the whole website experience. They make a newly designed website to convey their culture.
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Download Press Kit № 117306 Zippo New Website for ZIPPO by Wenyuan Chen to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Inspiration by Wenyuan Chen
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Zippo New Website by Wenyuan Chen
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Wenyuan Chen Inspiration
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Wenyuan Chen Zippo New Website
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ZIPPOBrand Logo
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Wenyuan Chen Corporate Logo
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Inspiration Zippo New Website Press Releases
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Inspiration Zippo New Website Media Articles
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Unique Properties
To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions. They used the new brand visual and edgy interaction UI to show brand experience
Tags
Z-era, Fashion
Production Technology
Using progressive UI technology to realize
Design Challenge
The team received a lot of database and found it hard to sort out
Project Duration
Shanghai 2020.11-2021.2
Operation Flow
To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
Research
To understand the compositions of Zippo’s Segmentation To establish the Message House for product innovation Step1 Know what they know from the previous projects Step2 Understand the potential dimensions that may define the segments Step3 Quantify what the segments look like and their market potential Step4 Deep dive into the key segments and further understand their market performance
Inspiration
ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
Image Credits
ZIPPO NO.347274
Project Overview
Inspiration Zippo New Website has been a Golden winner in the Website and Web Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Golden Recognition
Wenyuan Chen was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Inspiration Zippo New Website.
Wenyuan Chen Press Releases
Explore the world of Wenyuan Chen through our press releases, designed for media members to use freely and enrich your content. 2 press releases are now available for immediate access by journalists.
Innovative Revamp of Zippo's Brand Image Unveiled by Wenyuan Chen
Wenyuan Chen presents the groundbreaking redesign of Zippo's website, a fusion of cultural identity and cutting-edge UI technology, to stay relevant in the highly-challenging Chinese market.
Wenyuan Chen Newsroom
Discover outstanding design and award-winning initiatives in the Wenyuan Chen Newsroom.
