Dotline Branding
Corporate Website for Dotline Co., Ltd.
This digital platform presents a flexible design system that integrates brand identity and diverse content into a unified structure. Developed with a smartphone first approach, it ensures accessibility across devices. The layout supports scalability while maintaining visual consistency. Motion graphics and custom typography enhance navigation and engagement, creating a clear, user centered interface tailored to the needs of welfare-related services. The modular format also allows future expansion and adaptation, supporting dynamic updates as content and service lines evolve over time.
Download Press Kit № 168462
Download Press Kit № 168462 Corporate Website for Dotline Co., Ltd. by Tomohiro Kaji to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Dotline Branding by Tomohiro Kaji
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Corporate Website by Tomohiro Kaji
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Tomohiro Kaji Dotline Branding
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Tomohiro Kaji Corporate Website
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Dotline Co Ltd Brand Logo
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Unique Properties
We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education. To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.
Tags
Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling
Production Technology
Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.
Design Challenge
The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.
Project Duration
The project started in December 2023 and it was launched on August 2024.
Operation Flow
The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.
Research
This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity. Research Objective: To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy. Research Methods & Data Collection: We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy. Participants: The research involved employees, job seekers, affiliated company staff, and corporate executives. Results & Insights: Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires. Impact: This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.
Inspiration
Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.
Project Overview
Dotline Branding Corporate Website has been a Golden winner in the Website and Web Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Tomohiro Kaji.
Golden Recognition
Tomohiro Kaji was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Dotline Branding Corporate Website.
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