Corporate Website
Dotline Branding

Corporate Website for Dotline Co., Ltd.

This digital platform presents a flexible design system that integrates brand identity and diverse content into a unified structure. Developed with a smartphone first approach, it ensures accessibility across devices. The layout supports scalability while maintaining visual consistency. Motion graphics and custom typography enhance navigation and engagement, creating a clear, user centered interface tailored to the needs of welfare-related services. The modular format also allows future expansion and adaptation, supporting dynamic updates as content and service lines evolve over time.

Tomohiro Kaji 2025 Professional Golden Press Kit № 168462

Download Press Kit № 168462

Download Press Kit № 168462 Corporate Website for Dotline Co., Ltd. by Tomohiro Kaji to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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Dotline Branding by Tomohiro Kaji
Dotline Branding by Tomohiro Kaji

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. For photo credit information, refer to the Image Credits Section.

Corporate Website by Tomohiro Kaji
Corporate Website by Tomohiro Kaji

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Photo credits are listed in the Image Credits Section.

Tomohiro Kaji Dotline Branding
Tomohiro Kaji Dotline Branding

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Accredited press members can download high-res images free of watermarks. Alternatively, low-res images are instantly available. Image attributions can be found in the Image Credits Section.

Tomohiro Kaji Corporate Website
Tomohiro Kaji Corporate Website

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Details on photo contributions are located in the Image Credits Section.

Dotline Co   Ltd Brand Logo
Dotline Co Ltd Brand Logo

Download 1800 Pixels JPEG Image.

With an 1800-pixel resolution, create stunning prints up to 6 inches at 300 DPI, or expand your storytelling to 12 inches with a clear outcome at 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Image attributions can be found in the Image Credits Section.

Design Newswire
Dotline Branding Corporate Website Press Releases

Access press releases crafted for Dotline Branding in these languages: English.


Unique Properties

We designed a corporate website centered on Dotline’s new identity, "Social Heroes," to communicate its brand philosophy and diverse business expansion. The platform conveys Dotline’s commitment to local communities while showcasing its multi-faceted operations in medical, welfare, and education. To ensure brand consistency with content diversity, we developed a cohesive yet flexible design system. It integrates company philosophy, business insights, and employee stories within a unified aesthetic, creating a dynamic platform that reinforces Dotline’s leadership in the welfare industry.

Tags

Social Heroes, Brand Identity, Responsive Web Design, UI/UX Design, Motion Graphics, Typography, Corporate Website, Recruitment Branding, Medical and Welfare, Visual Storytelling

Production Technology

Dotline’s corporate website is a testament to progressive design, seamlessly merging aesthetic excellence with functional clarity. With a mission to reshape the welfare industry, the site embodies Social 3.0, delivering a compelling narrative-driven experience that reflects Dotline’s multifaceted expansion across medical, educational, and professional sectors with smartphone-first adaptability ensureing seamless usability across all devices, maintaining a fluid, intuitive user experience.

Design Challenge

The challenge was to balance brand consistency and diversity across 21 businesses, integrating philosophy, business insights, and employee engagement into a cohesive identity. The "Social Heroes" concept unified employees and attracted job seekers by emphasizing teamwork and social contribution. The site was optimized for smartphones, ensuring seamless responsiveness, while custom typography and animations enhanced brand storytelling in a lightweight, engaging interface.

Project Duration

The project started in December 2023 and it was launched on August 2024.

Operation Flow

The flow was a meticulously structured process, integrating contents, texts, layouts, and motions into a seamless digital experience with weekly client meetings to ensure continuous refinement, maintaining open dialogues to align every creative decision with the project's strategic goals.This iterative approach enabled us to balance brand integrity with bold creativity, ensuring the final design not only met functional requirements but also elevated Dotline’s visual identity and industry impact.

Research

This project was based on qualitative research to identify challenges in Japan’s medical and welfare industry and enhance recruitment and brand recognition through a redesigned brand identity. Research Objective: To analyze the declining interest in employment within the industry and assess how brand recognition impacts recruitment, ultimately developing an effective design strategy. Research Methods & Data Collection: We conducted interviews with employees and job seekers and further analyzed web analytics and digital advertising performance to evaluate the effectiveness of the brand strategy. Participants: The research involved employees, job seekers, affiliated company staff, and corporate executives. Results & Insights: Findings revealed that brand perception and job seeker engagement significantly influence recruitment success rates. The introduction of a new visual identity, digital platform, and advertising strategy resulted in a 160% increase in mid-career hires and a 340% increase in new graduate hires. Impact: This research-driven design approach successfully addressed corporate recruitment challenges and set a new industry benchmark for brand building. It serves as a demonstration of design’s impact on both business and society.

Inspiration

Our inspiration for the design stemmed from Dotline’s dynamic flexibility and diversity, reflected in its multifaceted business expansion across from medical, education, and accounting. To represent this versatility, we structured the site into three distinct sections with a unique design format,a custom secondary font alongside the corporate typeface, and illustrations. This approach reinforces Dotline’s adaptability, integrating technical precision with a unified yet flexible brand identity.

Project Overview

Dotline Branding Corporate Website has been a Golden winner in the Website and Web Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Tomohiro Kaji.

 Award Logo
Golden Recognition

Tomohiro Kaji was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Dotline Branding Corporate Website.

DesignPRWire
Tomohiro Kaji Press Releases

Media members, dive into our press releases on Tomohiro Kaji's work, ready for you to use and enhance your journalistic content. Available now: 3 press releases ready for immediate access by journalists.


Tomohiro Kaji's Dotline Branding Wins Golden A' Design Award for Innovative Corporate Website in Welfare Sector

Tomohiro Kaji's Dotline Branding project, a groundbreaking corporate website for Dotline, has been honored with the Golden A' Design Award 2025 for its innovative approach to brand identity and digital storytelling in Japan's welfare industry. Launched in August 2024, the site exemplifies adaptability and user-centric design, driving significant recruitment and brand engagement.


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Tomohiro Kaji Newsroom

Dive into Tomohiro Kaji Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 168462. Uncover the depth of Tomohiro Kaji's achievements in their newsroom, featuring everything from high-res images to detailed interviews. Currently viewing: Press Kit / Media Showcase 168462 for Dotline Branding. For extended content, visit Newsroom 349316.

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