Heheqingtian

Tea Brand Identity for Heheqingtian

Heheqingtian is a brand which is reborn from a private Japanese style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world. Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding to create new look of Heheqingtian.

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Download Press Kit № 121025 Tea Brand Identity for Heheqingtian by Zi Huai Shen to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Heheqingtian by Zi Huai Shen

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Tea Brand Identity by Zi Huai Shen

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Zi Huai Shen Heheqingtian

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Zi Huai Shen Tea Brand Identity

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Zi Huai Shen Designer Portrait Photo

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HeheqingtianBrand Logo

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Heheqingtian Tea Brand Identity Press Releases

Our Heheqingtian press releases are ready in languages: English, for your convenience.

Heheqingtian Tea Brand Identity Media Articles

We provide articles ready for publication on Heheqingtian, offered in several languages: English, Japanese, Russian, Portuguese, Spanish, Italian, German, French, Dutch, Chinese (Mandarin), Arabic (Standard), Indonesian, Korean, Hindi and Turkish.

Unique Properties

Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.

Tags

Branding design, Package design, Traditional culture, Asian design

Production Technology

Wooden, tenon-and-mortise structure, no glue, environmentally friendly. The tea box material uses Wooden, which implements the environmental protection and green design concept.

Design Challenge

The tenon-and-mortise structure of the tea box, such a structure does not require any glue bonding and is very environmentally friendly.

Project Duration

The project started in Sep 2017 in Taiwan and finished in Mar 2019 in Taiwan.

Operation Flow

The Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward-expanding as the overall planning concept, and uses contracted design to convey the simple atmosphere of leisurely tasting tea.

Research

Heheqingtian is a brand which is reborn from a private Japanese-style dwelling to promote tea living and cultural experience space. It combine diversified fields to jointly explore the beauty of tea from various dimensions and to build the culture hall of tea and the world.

Inspiration

Heheqingtian starts from the concept of Convergence. Zi Huai Shen combine the door shape of building and the Chinese character HE to integrate the spirit of serving tea into its identity image to highlight the implication of assemble together, outward expanding to create new look of Heheqingtian.

Image Credits

Designer Zi Huai Shen, Photographer Yu Hsuan Liu, 2019

Project Overview

Heheqingtian Tea Brand Identity has been a Bronze winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Zi Huai Shen was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Heheqingtian Tea Brand Identity.

Zi Huai Shen Press Releases

We provide a series of press releases on Zi Huai Shen that journalists and press members can freely incorporate into their narratives. Instantly access 4 press releases, available exclusively for journalists.

Heheqingtian: A Unique Tea Brand Identity Design by Zi Huai Shen

Introducing Heheqingtian, a brand reborn from a private Japanese-style dwelling to promote tea living and cultural experience space, designed by Zi Huai Shen, Creative Director of SUMP DESIGN. The design combines the door shape of a building and the Chinese character HE to integrate the spirit of serving tea into its identity image, highlighting the implication of assembling together and outward expansion.

Zi Huai Shen Newsroom

Find inspiration and award-winning creativity within the Zi Huai Shen Newsroom.