Brand Identity
K-Chic

Brand Identity for Central Kitchen

The mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete.

Zi Huai Shen 2022 Professional Iron Press Kit № 130694

Download Press Kit № 130694

Download Press Kit № 130694 Brand Identity for Central Kitchen by Zi Huai Shen to access high-res images, essential texts, translations, and exclusive interviews—all in one.


Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.


Please Note:

  • Credit the work's creator and/or photographer.
  • Mention communication|newsroom as your source.
  • Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.


Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.


K Chic by Zi Huai Shen
K Chic by Zi Huai Shen

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. For photo credit information, refer to the Image Credits Section.

Brand Identity by Zi Huai Shen
Brand Identity by Zi Huai Shen

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Zi Huai Shen K Chic
Zi Huai Shen K Chic

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. Image attributions can be found in the Image Credits Section.

Zi Huai Shen Brand Identity
Zi Huai Shen Brand Identity

Download 1800 Pixels JPEG Image.

The 1800-pixel image is crafted for flexibility in print sizes—crisp and detailed at up to 6 inches with 300 DPI, and maintains its clarity at up to 12 inches when set to 150 DPI. Download watermark-free, high-res images with your press credentials, or opt for an immediate low-res download. For photo credit information, refer to the Image Credits Section.

Zi Huai Shen Designer Portrait Photo
Zi Huai Shen Designer Portrait Photo

Download 1800 Pixels JPEG Image.

This 1800-pixel image offers versatility for print: achieve crisp, detailed prints up to 6 inches at 300 DPI, or opt for larger, yet still sharp visuals up to 12 inches at 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Central KitchenBrand Logo
Central KitchenBrand Logo

Download 1800 Pixels JPEG Image.

For precise, vibrant prints up to 6 inches, use this 1800-pixel image at 300 DPI. For larger visuals up to 12 inches, 150 DPI ensures the image remains clear and impactful. Unlock high-res, watermark-free images with press accreditation, or instantly download a low-res version today. For photo credit information, refer to the Image Credits Section.

Design Newswire
K-Chic Brand Identity Press Releases

Press releases for K-Chic are now accessible in these languages: English.


Press Kit
K-Chic Brand Identity Media Articles

Ready for your features: articles on K-Chic in various languages, including Hindi, Italian, German, Portuguese, Dutch, Spanish, Korean, Indonesian, Japanese, Russian, English, French, Chinese (Mandarin), Turkish and Arabic (Standard).


Unique Properties

K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.

Tags

Packaging Design, Brand Identity, Brand Design

Production Technology

Tag, Wrap

Design Challenge

The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.

Project Duration

The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.

Research

The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.

Inspiration

Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.

Image Credits

Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020

Project Overview

K-Chic Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Zi Huai Shen Designer Portrait Photo Award Logo
Iron Recognition

Zi Huai Shen was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work K-Chic Brand Identity.

DesignPRWire
Zi Huai Shen Press Releases

Numerous press releases on Zi Huai Shen and their achievements are at your disposal, inviting press members to use them freely in their coverage. 4 press releases are now available for immediate access by journalists.


K-Chic: Authentic Korean Fried Chicken Brand Identity Unveiled in Belgium

Zi Huai Shen Introduces K-Chic, a Delicious Korean Fried Chicken Brand, in Belgium


Zi Huai Shen Designer Portrait Photo
Zi Huai Shen Newsroom

Discover outstanding design and award-winning initiatives in the Zi Huai Shen Newsroom.

You are currently viewing Media Showcase № 130694. Navigate Zi Huai Shen's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. You are here: Press Kit / Media Showcase 130694 about K-Chic. Additional content is available in Newsroom 177398.

Explore Now

Heheqingtian Tea Brand Identity
Heheqingtian

Tea Brand Identity for Heheqingtian

Zi Huai Shen 2021 Professional Bronze
LendMe Brand Identity
LendMe

Brand Identity for Laika

Ruis Vargas 2021 Agency Iron
UltiSante Brand Identity Brand Identity
UltiSante Brand Identity

Brand Identity for JBBC Branding Consultancy

JBBC BRANDING CONSULTANCY 2020 Agency Bronze
Atb Brand Identity
Atb

Brand Identity for Shenzhen Chushan Design Culture Group Co., Ltd.

Menghao Zeng 2024 Agency Bronze
Moi Nivak Brand Identity
Moi Nivak

Brand Identity for Moi Nivak

Yuk Pui Cheung 2022 Professional Iron
Oliveira Almeida Brand Identity
Oliveira Almeida

Brand Identity for Oliveira de Almeida Advogados

Ricardo da Silva 2022 Professional Iron
What Next Brand Identity
What Next

Brand Identity for Zero Bureau

Marko Stanojevic 2025 Professional Silver
Underforest: Select Brand Identity
Underforest: Select

Brand Identity for Chiayi Forest District Office - Forestry Bureau

SHAN MAI FOOD 2021 Agency Silver
Mamba Chiliast Brand Identity
Mamba Chiliast

Brand Identity for MC basketball community

sxdesign 2022 Agency Silver
Albella Brand Identity
Albella

Brand Identity for Villa Albella

Elena Gamalova 2024 Professional Bronze
Hand over Hand Brand Identity
Hand over Hand

Brand Identity for Hand over Hand

Yiwen Zhang 2024 Professional Bronze
Happetsy Brand Identity
Happetsy

Brand Identity for Happetsy

Anamarija Leljak 2021 Professional Silver
Create Newsroom
Create Your Newsroom

Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.

Create Media Account
Create Account to Unlock Exclusive Resources
  • High-resolution images for your stories
  • Ready-to-publish press kits
  • Access to exclusive content

Quick sign-up. Instant access. Elevate your reporting now.

Create Newsroom
Submit Your Design

Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.

Launch Your Newsroom

Create a newsroom for direct access to journalists, making your designs easier to publish and feature.

Create Your Newsroom

Featured Now

Design of the Day
DESIGN OF THE DAY
Design Team of the Day
DESIGN TEAM OF THE DAY
Design Legend of the Day
DESIGN LEGEND OF THE DAY
Design Highlight of the Day
HIGHLIGHT OF THE DAY
Design Interview of the Day
DESIGN INTERVIEW OF THE DAY
Designer of the Day
DESIGNER OF THE DAY