K-Chic

Brand Identity for Central Kitchen

The mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete.

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K Chic by Zi Huai Shen

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Brand Identity by Zi Huai Shen

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Zi Huai Shen K Chic

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Zi Huai Shen Brand Identity

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Zi Huai Shen Designer Portrait Photo

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Central KitchenBrand Logo

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K-Chic Brand Identity Press Releases

For K-Chic, we offer press releases in multiple languages, including: English.

K-Chic Brand Identity Media Articles

Ready for your features: articles on K-Chic in various languages, including Hindi, Italian, German, Portuguese, Dutch, Spanish, Korean, Indonesian, Japanese, Russian, English, French, Chinese (Mandarin), Turkish and Arabic (Standard).

Unique Properties

K-CHIC, the Korean Fried Chicken in Belgium, specializes in authentic Korean style Fried Chicken and focuses on the meal delivery market. Just move your fingers to get a delicious Korean Fried Chicken from K-CHIC. Moreover, the client regards the Korean style Fried Chicken as a young and vivid Korean boy in neat figure. During European racing season, K-CHIC will be a new choice for the male consumers to eat while watching ball games.

Tags

Packaging Design, Brand Identity, Brand Design

Production Technology

Tag, Wrap

Design Challenge

The main visual uses a map expression technique to integrate the fried chicken into the picture to enhance the appetite and arouse the desire for consumption. The stickers are designed with the concept of military emblems combined with the tastes, with the rich colors, so that food and packaging materials can enhance the appetite.

Project Duration

The project started in Nov 2019 in Taiwan and finished in Mar 2020 in Taiwan.

Research

The identification mark uses K combined with the footprint of the chicken to symbolize the meaning of expedition. The font part uses the font style of Korean retro advertisements, which is designed to imitate the Korean text, and has the visual image of the shouting slogan, which expresses the image of the warrior's righteous ardor. The auxiliary graphics use Korean warrior expedition ideas, and are designed with the elements such as the battle flags, ancient maps, and chicken warriors, bringing in the different flavors, making the brand's main axis more complete, reflecting the richness of flavors, and conveying the spirit of authentic Korean flavors.

Inspiration

Zi Huai Shen proposed the concept of the Korean warrior expedition after an internal discussion. The designer utilizes the element of warrior to symbolize the delicious fried chicken to be healthy and tender chicken. The zesty Korean Fried Chicken conquers the taste buds of consumers from the imagination of a Korean expedition to Europe.

Image Credits

Designer Zi Huai Shen, Photographer Zi Huai Shen, 2020

Project Overview

K-Chic Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Iron Recognition

Zi Huai Shen was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work K-Chic Brand Identity.

Zi Huai Shen Press Releases

Explore the world of Zi Huai Shen through our press releases, designed for media members to use freely and enrich your content. Unlock 4 press releases now, directly accessible to journalists.

K-Chic: Authentic Korean Fried Chicken Brand Identity Unveiled in Belgium

Zi Huai Shen Introduces K-Chic, a Delicious Korean Fried Chicken Brand, in Belgium

Zi Huai Shen Newsroom

Discover outstanding design and award-winning initiatives in the Zi Huai Shen Newsroom.