3D Key Art for Morgan Studio
The main idea of the designer was bring through simple elements, such as rocks, the aspect of durability and resistance that the product needed, directly approaching its use and the customers lifestyle. The added crystals serve to bring a highlight to the main object, giving a mystical air arousing the curiosity of potential customers.
Download Press Kit № 121488
Download Press Kit № 121488 3D Key Art for Morgan Studio by Mateus Morgan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Access press releases crafted for Kallucci Boot in these languages: English.
Bringing Kallucci Boot closer to you with translations in multiple languages: 3D-Sleutelkuns AF, Arti I Çelësave 3D SQ, 3D ቁልፍ ጥበብ AM, الفن الرئيسي ثلاثي الأبعاد AR, 3D Key Art-Ը HY, 3D Açar Sənəti AZ, 3D Gako-Artea EU, 3D Key Art BE, 3D কী আর্ট BN, 3D Key Art BS, 3D Key Art BG, 3D သော့ပန်းချီ MY, L'art Clau En 3D CA, Ang 3D Key Art CEB, 3D Key Art NY, 3D 關鍵藝術 ZY, 3D 关键艺术 ZH, L'arti Chjave 3D CO, 3D Key Art HR, 3D Key Art CS, 3D-Nøglekunst DA, 3D-Sleutelkunst NL, 3D-Ŝlosila Arto EO, 3D Võtmekunst ET, 3D-Avaintaide FI, L’Art Clé 3D FR, Ann An Prìomh Ealain 3D GD, A Arte Clave 3D GL, 3D გასაღების ხელოვნება KA, 3D-Key-Art DE, 3D Key Art EL, 3D કી આર્ટ GU, Atizay Kle 3D HT, 3D Key Art HA, Ke Kiʻi Kiʻi 3D HAW, אמנות מפתח תלת מימדית HE, 3डी की आर्ट HI, 3D Kos Duab Tseem Ceeb HMN, A 3D Kulcsművészet HU, 3D Lykillist IS, Ihe Nka Igodo 3D IG, Seni Kunci 3D ID, Ealaín Eochair 3D GA, La Grafica Chiave 3D IT, 3Dキーアートと JA, Seni Tombol 3D JV, 3ಡಿ ಕೀ ಕಲೆಯು KN, 3D Кілт Өнері KK, សិល្បៈគន្លឹះ 3D KM, 3D Ibihangano Byingenzi RW, 3D 키 아트는 KO, Hunera Kilîta 3D KU, 3D Ачкыч Искусствосу KY, ສິນລະປະຫຼັກ 3D LO, 3D Artis Clavis LA, 3D Taustiņu Māksla LV, 3D Klavišų Menas LT, 3D Schlësselkunst LB, 3D Key Art MK, Zavakanto 3D Key MG, Seni Kekunci 3D MS, 3D കീ ആർട്ട് ML, L-Arti Ewlenin 3D MT, Ko Te Toi Matua 3D MI, 3D की आर्ट MR, 3D Key Art MN, थ्रीडी कुञ्जी कला NE, 3D-Nøkkelkunst NO, 3D କୀ କଳା OR, 3D کلیدي هنر PS, هنر کلید سه بعدی FA, Grafika Kluczowa 3D PL, A Arte Chave 3D PT, 3D ਕੀ ਆਰਟ PA, Arta Cheie 3D RO, 3D Key Art RU, 3D Key Art SM, 3Д Кључна Уметност SR, 3D Kiyi Art SN, 3D ڪيئي آرٽ SD, 3D යතුරු කලාව SI, 3D Key Art SK, 3D Key Art SL, Farshaxanka Muhiimka Ah Ee 3D SO, 3D Key Art ST, El Arte Clave En 3D ES, Seni Konci 3D SU, Sanaa Ya Ufunguo Wa 3D SW, 3D-Nyckelkonst SV, Ang 3D Key Art TL, Калиди 3D TG, 3டி கீ ஆர்ட் TA, 3D Төп Сәнгать TT, 3డి కీ ఆర్ట్ TE, 3D Key Art TH, 3d Key Art EN, 3D Key Art, TR, 3D Açar Sungaty TK, 3D Key Art UK, 3D کلیدی آرٹ UR, 3D ئاچقۇچلۇق سەنئەت UG, 3D Key Art UZ, Key Art 3D VI, Celf Allweddol 3D CY, 3D-Kaaikunst FY, Imizobo Engundoqo Ye-3D XH, 3 ד שליסל קונסט YI, Iṣẹ Ọna Bọtini 3D YO, Ubuciko Bokhiye Be-3D ZU.
Leverage our ready-to-publish articles on Kallucci Boot, offered in a range of languages: Italian, German, French, Portuguese, Hindi, Korean, Japanese, Russian, Chinese (Mandarin), Dutch, Turkish, Arabic (Standard), Spanish, Indonesian and English.
The idea is to bring the characteristics of the product through the use of visual elements, connecting the shoe direct to the customers life style. The mood also transmits durability, present on the shoe essence and a pinch of a mystical language that comes with the crystal elements. Everything made in 3D without scans
boot, shoe, cgi, footwear, fashion, 3d boot, cgi boot, kallucci
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
The hardest part was making the 3D model itself, considering that there's a lot of parts that had to be perfectly as the real product.
I started the piece on november 21 and it took about 1 month, ending on december 21.
The key visual was used on online and offline media such product folder, box, and video. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
The comes from the nature, connecting the image directly with the customers life style. The rocks refer to the durability of the product.
Kallucci Boot 3D Key Art has been a Golden winner in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
For design images and photos please credit Mateus Morgan.
Mateus Morgan was recognized with the coveted Golden A' Design Award in 2021, a testament to excellence of their work Kallucci Boot 3D Key Art.
Explore the world of Mateus Morgan through our press releases, designed for media members to use freely and enrich your content. Press members can now immediately access 6 press releases.
Mateus Morgan's 3D Key Art Design for Kallucci Boot Wins Golden A' Design Award
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