Bouji
3D Stills for Morgan Studio
Inspired by urban elements, it seeks to capture the essence of modernity and style. With urban elements in the background, such as concrete and structures, the image conveys a sense of dynamism and sophistication. The footwear stands out, reflecting current trends and the versatility needed for everyday city life, offering the public a clear view of the product's design and quality, without losing the visual context that reinforces its fashion identity.
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Bouji by Mateus Morgan
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3D Stills by Mateus Morgan
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Mateus Morgan Bouji
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Mateus Morgan 3D Stills
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Unique Properties
The idea was to create an image that brings all the features of the product through visual elements found in a urban environment but not in a so common way. Bringing the fashionist feeling appeal to the product.
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The boot was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering. Nothing on the scene was scanned or photoscaned.
Design Challenge
The biggest challenge was that through a few elements and textures the sensation the product needed. Never forgetting to focus on the product itself as a primary element. Another complicated point was the modeling of the shoe itself, where I had to reproduce every detail of the product and also finding the best framing for each render.
Project Duration
2 months, Franca, Brazil
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
Inspired by an urban setting, it seeks to capture the essence of modernity and style. With urban elements in the background, such as concrete and structures, the image conveys a sense of dynamism and sophistication. The footwear stands out, reflecting current trends and the versatility needed for everyday city life, offering the public a clear view of the product's design and quality, without losing the visual context that reinforces its fashion identity.
Project Overview
Bouji 3D Stills has been a Golden winner in the Computer Graphics, 3D Modeling, Texturing, and Rendering Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Mateus Morgan.
Golden Recognition
Mateus Morgan was recognized with the coveted Golden A' Design Award in 2025, a testament to excellence of their work Bouji 3D Stills.
Mateus Morgan Press Releases
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Mateus Morgan Newsroom
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