Mazuque Comfort
3D Animation for Morgan Studio
The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is. Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Download Press Kit № 170105
Download Press Kit № 170105 3D Animation for Morgan Studio by Mateus Morgan to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Mazuque Comfort by Mateus Morgan
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3D Animation by Mateus Morgan
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Mateus Morgan Mazuque Comfort
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Mateus Morgan 3D Animation
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Morgan Studio Design Team Photo
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Morgan StudioBrand Logo
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Mazuque Comfort 3D Animation Press Releases
Our Mazuque Comfort press releases are ready in languages: English, for your convenience.
Unique Properties
The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Tags
3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology
The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge
The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Project Duration
2 months, Franca, Brazil
Operation Flow
The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Research
The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration
Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Overview
Mazuque Comfort 3D Animation has been a Silver winner in the Movie, Video and Animation Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Image Credits
For design images and photos please credit Mateus Morgan.
Silver Recognition
Mateus Morgan was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Mazuque Comfort 3D Animation.
Mateus Morgan Press Releases
We provide a series of press releases on Mateus Morgan that journalists and press members can freely incorporate into their narratives. Journalists can access 9 press releases immediately, ready for your use.
Mazuque Comfort 3D Animation Wins Silver at 2025 A' Design Awards for Innovative Product Visualization
Mateus Morgan's 3D animation project "Mazuque Comfort" has been honored with the Silver A' Design Award in 2025, recognizing its creative approach to showcasing footwear comfort and craftsmanship through art-inspired visuals and cutting-edge technology, developed in Franca, Brazil.
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