Welfare Is Gold
Harassment Prevention Strategy for TEKIO
A major cultural transformation strategy to prevent harassment in the workplace considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols to serve and transform the lives of more than 19,000 employees.
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Welfare Is Gold Harassment Prevention Strategy Press Releases
Press releases for Welfare Is Gold are now accessible in these languages: English.
Welfare Is Gold Harassment Prevention Strategy Media Articles
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Unique Properties
We developed a strategy to attend and prevent harassment in the workplace of one of the largest mining groups in Mexico. A major cultural transformation will impact directly up to 8000 National Union Employees and contractors and indirectly to the more than 19,000 employees. The Harassment Prevention Strategy considers the integration of Welfare Commissions, an Attention Protocol, an intensive Communication Program, and a web app to deliver personalized protocols.
Tags
Strategic design, culture transformation, mining, harassment, harassment protocol, cartoons
Production Technology
Printed and digital materials were produced. A web-app allowed a massive workshop to co-create a personalized protocol downloadable for each of the more than 55 contractor companies. Creative memes were another resource to convey meaningful messages that enhanced one on one distribution. These alternative channels helped promote the engagement of the community.
Design Challenge
We faced the challenge of changing the culture of a mining tradition of over 500 years old. The work involved managing the communication of multiple stakeholders. Work at the mine is characterized by stressful environments and high control of activities. The strategy compounds an attention mechanism regarding Welfare Commissions in each unit, a communications campaign, and an extensive protocol with a restorative justice approach.
Project Duration
On August 17, 2020, the Fresnillo plc Harassment Prevention Protocol was launched and is currently ongoing to integrate directly up to 8000 employees of the mining group in Mexico in 2021.
Operation Flow
Since the harassment protocol was launched, trust in the process has grown over time. Due to this new protocol, several cases have been worked out jointly with the Union and solved positively for the victims. This joint effort guarantees a process based on confidentiality, efficiency, justice, and accessibility leading to a massive cultural transformation free of harassment at the workplace.
Research
The definition of the situation includes an integrative perspective (on-site anthropological study, cabinet research, review of the state legislation, review of existing programs and communication), coupled with participatory sessions with local employees, as well as the validation with the legal apparatus of the organization. The Harassment Prevention Protocol was co-designed and validated by the different mining units to serve more than 15,000 employees.
Inspiration
To address a sensitive subject as harassment in a stressful environment a participatory process helped to understand the complexity and the local jargon. A supportive infrastructure had to be set before launching a communication campaign. Cartoons help portray everyday situations where a shadow represents the underlying danger of aggressive behaviors often normalized. Resources such as memes and an adaptation of popular songs were part of the communication strategy to deliver the main messages.
Image Credits
Image #1 Photographer Enrique Arechavala Garay, 01_TEKIO_Fresnillo Main, 2021 Image #2 Graphic Designer Citlalli Mazariegos, 02_TEKIO_Protocol mockup, 2021 Image #3 Graphic Designer Citlalli Mazariegos, 03_TEKIO_Posters mockup, 2021 Image #4 Graphic Designer Citlalli Mazariegos, 04_TEKIO_Web-app mockup, 2021 Image #4 Graphic Designer Citlalli Mazariegos, 05_TEKIO_Brochure mockup, 2021
Project Overview
Welfare Is Gold Harassment Prevention Strategy has been a Bronze winner in the Meta, Strategic and Service Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Tekio was recognized with the coveted Bronze A' Design Award in 2021, a testament to excellence of their work Welfare Is Gold Harassment Prevention Strategy.
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Introducing Welfare Is Gold: Tekio's Harassment Prevention Strategy
Tekio launches a groundbreaking Harassment Prevention Strategy for one of Mexico's largest mining groups, aiming to transform the workplace culture and protect over 19,000 employees.
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