Urbaner

Customer Experience Website Packaging for Deeeep Creative Lab

This project delivers a refined shaving solution tailored to local needs, featuring premium Japanese-made blades and a sleek, portable design that merges function with style. Rooted in Shaving as a Fashion Statement, the brand appeals to style conscious Japanese men, redefining grooming as self expression. Its communication strategy spans all touchpoints to spark curiosity, drive purchases, and enhance brand engagement.

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Urbaner by Deeeep Creative Lab

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Customer Experience Website Packaging by Deeeep Creative Lab

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Deeeep Creative Lab Urbaner

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Deeeep Creative Lab Customer Experience Website Packaging

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Deeeep Creative LabBrand Logo

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Unique Properties

The goal is to create a location-specific product and communication strategy focused on the precise market demand for shaving. The product highlights include high-quality Japanese-made razor blades and a convenient, portable design. The marketing message will communicate Shaving as a Fashion Statement to appeal to Japanese style-conscious men. Key tasks include planning brand communication across all consumer touch points, aiming to spark curiosity, drive purchases, and create experiences.

Tags

Brand Service Strategy, Packaging Design, Trendy Fashion, Shaving Razors, Promotion of Shaving Culture.

Production Technology

1.User-Focused Trimmer Design for the Japanese Market. Japanese beard types and grooming habits. Using motor and high-carbon steel blades from Japan. The compact design allows for easy beard adjustment anytime, anywhere. 2.Responsive Web Development for Engaging User Experiences. Focus on a one-page layout for brand communication and product feature display. The UI flow is designed to drive purchasing behavior, achieving effective online navigation and user experience. 3.Thoughtfully Designed Packaging for a Memorable First Impression. Focuses on packaging structure, visual style, production conditions, and material selection.

Design Challenge

A key challenge of this project is promoting the brand's philosophy and raising consumer awareness of the shaving culture in the Japanese market, where design aesthetics are highly valued.

Project Duration

This project was launched in July 2024 at deeeep creative lab in New Taipei, Taiwan. The packaging and web design were completed in September of the same year, with the official launch scheduled for mid-December 2024.

Operation Flow

URBANER is emphasizing that grooming is not only a daily ritual but also a way to express personal style and daily fashion. For packaging design, using various fonts to interpret the brand's concept of Everyone's CHIC is unique. The inner box showcases simple and easy-to-use grooming product specifications, meeting the Japanese market's demand for quick usability. The experience journey focuses on high-quality, easy-to-use grooming tools that simplify the trimming process, making the entire grooming experience smoother and more natural. This supports the brand's attitude that Grooming is stylish and fashionable.

Research

Using the STP analysis tool, we identify potential communication targets within the Japanese male market. Combining the Golden Circle theory with core brand values and target personas, we define key products to strengthen brand differentiation. •User Experience Focuses on visual design for user touch points, engaging the target audience through the website. •Packaging Creates an impactful unboxing experience to enhance resonance and likability among the Japanese demographic. •Community Building Establishes an online community for users to share beard grooming knowledge and ideas, raising the profile of grooming culture through social platforms.

Inspiration

Through Japanese male magazine media and consumer surveys, we discovered that the perspective of beards are no longer just about being clean-shaven; grooming them to showcase personal charm has been increasingly accepted in Japanese society in recent years. In Western cultures, using facial hair to express male attractiveness has been a long-standing tradition.

Image Credits

Deeeep Creative LAB,URBANER,2024

Project Overview

Urbaner Customer Experience Website Packaging has been a Silver winner in the Meta, Strategic and Service Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Deeeep Creative Lab was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Urbaner Customer Experience Website Packaging.

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