Brand Identity for MIT Institute of Design
Jalebi's identity is designed that articulates the unique street hawker personality and a brand identity system that could work across different collaterals. The logo is inspired by the alphabet J and how the taste buds swirl while having the ice cream. The tone of voice and use of typography plays with the desi feeling in a contemporary way that sparks nostalgia. The color scheme and contrast in the design stand out in the already crowded place of ice cream marketplace. Each ice cream scoop is presented on the packaging of different flavors that gives the kick for people to fall in love.
Download Press Kit № 126528
Download Press Kit № 126528 Brand Identity for MIT Institute of Design by Raageshwari Kandaswamy to access high-res images, essential texts, translations, and exclusive interviews—all in one.
Available Now for Your Next Story
At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.
Please Note:
Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.
Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
Download 1800 Pixels JPEG Image.
For Jalebi, we offer press releases in multiple languages, including: English.
Leverage our ready-to-publish articles on Jalebi, offered in a range of languages: German, French, Portuguese, Dutch, Korean, Japanese, Russian, Spanish, Chinese (Mandarin), Hindi, Turkish, Arabic (Standard), English, Italian and Indonesian.
Jalebi Times is a contemporary ice cream brand. The ice cream flavors embody the traditional sweets from India. The visual style is unique through the street hawker-style, which thrills the audience. The scoops of design bring a "desi" feeling.
Brand Identity, Logo, Identity Design, Ice cream
All the graphics were made in Adobe Illustrator. The visual styles have been printed on different collaterals to give a cohesive look. To express the layering of cultures, the menu card has been designed in layers. The front-most part of the menu card is made of a translucent sheet.
The project had a goal of giving a street vibe and conveying the message and experience in a whole new world. In this case, the challenge was to understand customers' mindsets and coming up with a story that makes them nostalgic about street food. With the help of the Design process, we came up with a journey that perfectly conveys the emotional message.
The project started in September 15 as a part of college project and finished in October 3rd.
The brand identity has been extended across packaging so the audience develops a friendship with the brand over a period of time. The brand provides masks and bags for people to carry the essence of the brand beyond ice cream that sparks popularity among the audience.
Target audience, millennials living in India are bored of existing Ice cream flavours. They are experimental and wish to try fusion in cuisine. India, having a broad and diverse cultural landscape can join hands with Indian sweet flavours to give kick to tastebuds. The experience is our objective.By tasting our ice-creams, one could feel a sense of astonishment by relating to familiarity.Just like how sweets in India is considered an art,our brand not just sells ice creams, but also builds experience and craft. “Twist to your taste” is our USP.The fusion of authentic Indian sweets with ice cream makes us unique and different from rest.The contemperory ethnic flavors take a special place in your heart.
The concept of Jalebi Times is crafted from my love for Indian flavors and fusion for cultures in India. The packaging design is inspired by street hawkers of Indian streets who sell sweets and savories in newspapers. At Jalebi Times, we understand customers' taste palettes and cravings for new flavors.
Jalebi Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.
For design images and photos please credit Raageshwari Kandaswamy.
Raageshwari Kandaswamy was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work Jalebi Brand Identity.
Attention press members and journalists: We offer a collection of press releases on Raageshwari Kandaswamy and their notable work, available for your unrestricted use. Journalists can access 1 press releases immediately, ready for your use.
Raageshwari Kandaswamy Unveils Unique Brand Identity Design Inspired by Indian Street Hawkers
Raageshwari Kandaswamy Newsroom is your gateway to exploring acclaimed design and award-winning works.
Brand Identity for Triangler Co., Ltd.
Brand Identity for Qwale
Brand Identity for Isabelle Laporte
Brand Identity for Khedr el Attar
Brand Identity for Shenzhen Chushan Design Culture Group Co., Ltd.
Brand Identity for Tang Da Li
Brand Identity for Tiago de Albuquerque Sales e Kiemle - Tiago Versalles
Brand Identity for C'est la vie Boutique
Brand Identity for Shandong Tianrui Smart Marketing Planning Co., Ltd
Brand Identity for Allan Toh
Brand Identity for Yichun Lin Design
Brand Identity for Guangxi Welfare Lottery Issue Center
Establishing your own newsroom is a strategic move to effectively communicate your designs to a targeted audience of journalists and media editors. This direct channel enhances your visibility, significantly increasing your chances of being published and featured across a wide range of media platforms, from magazines and newspapers to journals and online media. Take the first step towards amplifying your reach and influence in the design community.
Quick sign-up. Instant access. Elevate your reporting now.
Submit your design and seize the opportunity to be featured across a global stage. Gain exposure by connecting your work with our extensive network of journalists and leading media outlets. Start your journey to worldwide recognition today.
Have your work recognized and featured globally. Submit your design today for a chance to be promoted to a wide network of journalists and media outlets.
Submit Design