Brand Identity for Visang
Han-kkeut is a brand developed by the collaboration of students and teachers. Under the brand objective of “all-in-one connection in learning,” Han-kkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. The cover graphic symbolizes Han-kkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all Han-kkeut books to generate a unique visual feature.
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Download Press Kit № 99386 Brand Identity for Visang by VISANG to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Discover our press releases for HanKkeut available in the following languages: English.
We provide articles ready for publication on HanKkeut, offered in several languages: Arabic (Standard), Indonesian, Japanese, Russian, Korean, German, French, Portuguese, Dutch, Turkish, Chinese (Mandarin), Hindi, English and Spanish.
Han-kkeut is a brand of grade school textbooks developed by the collaboration of students and teachers. Under the brand objective of 'all-in-one connection in learning', HanKkeut strives to research concepts required for learning and provide guidance that connects students with their teachers. Providing the best form of learning, the textbooks enable communication between teachers and students.
Learning Method, Brand Identity, all in one, connect, ascension
The vivid colors of HanKkeut brand are used to provide a strong yet simple design. The cover design of the brand book and textbooks make use of unique colors, embossed textures, and holographic stickers to effectively express the functions.
In the process of developing a graphic motif to create a unique look for HanKkeut, the designers experienced many trials and errors. To represent the brand objective of “all-in-one connection in learning,” the brand identity uses connected strokes as a motif to complete a sense of ascension that expresses the brand value and customer benefits.
HanKkeut project is conducted in Seoul, Korea. We have developed education brands from July 2019 to December 2019.
HanKkeut is a brand that generates best practices by connecting students with teachers, achievements with better performance, and past with the present, all through trust.
Developed in 1998, HanKkeut achieved best practices in the education market through its bold challenges, becoming the leading brand in language arts and social studies study books for grade school students. The brand sold 10 million books in the shortest period in 2006, sold over 22 million books by 2013, and is a steady seller with more than 1 million sales annually. The innovation in the history of HanKkeut continues to this day.
The cover graphic symbolizes HanKkeut with a stroke emanating from the brand identity image to express a sense of ascension. This is implemented on all HanKkeut books to generate a unique visual feature. The design emphasizes the 'completion' and 'book' concepts, concisely expressing the 'Finish the Subject with One Book' brand slogan. The brand identity, slogan, and graphic images are used to expand the comprehensive series brand and establish an identity.
Visang Creative Design Lab, 2019
HanKkeut Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2019 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
VISANG was recognized with the coveted Silver A' Design Award in 2020, a testament to excellence of their work HanKkeut Brand Identity.
Numerous press releases on VISANG and their achievements are at your disposal, inviting press members to use them freely in their coverage. Journalists can access 11 press releases immediately, ready for your use.
HanKkeut, a brand of grade school textbooks developed by VISANG, aims to revolutionize learning with its unique brand identity, emphasizing completion and connectivity. The project was conducted in Seoul, Korea, from July 2019 to December 2019, and has achieved remarkable success in the education market.
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