Fondazione Alinari

Brand Identity for Frush | Creative studio

Visual Identity System for Fondazione Alinari per la Fotografia is based on A letter as a focus. A stands for Alinari and is an abstraction of a camera lens. The form is a container in which the photos of the huge historical archive can be shown. All the items are designed with this concept. It is mainly a black and white brand, with a 3 colour secondary palette taken form the daguerreotype photos.

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Fondazione Alinari by Giuditta Gentile

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Brand Identity by Giuditta Gentile

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Giuditta Gentile Fondazione Alinari

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Giuditta Gentile Brand Identity

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Frush Creative studioBrand Logo

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Fondazione Alinari Brand Identity Press Releases

Explore press materials for Fondazione Alinari, available in languages such as English.

Fondazione Alinari Brand Identity Media Articles

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Unique Properties

Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).

Tags

brand design, merchandising, print materials, visual identity

Production Technology

Brand design and visual identity and language.

Design Challenge

The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.

Project Duration

The project started in October 2020 in Florence (Italy) and it is still going on.

Operation Flow

It's a brand identity project to identificate a new public subject.

Research

The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.

Inspiration

The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.

Project Overview

Fondazione Alinari Brand Identity has been a Silver winner in the Graphics, Illustration and Visual Communication Design award category in the year 2020 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Image Credits

For design images and photos please credit Giuditta Gentile.

Silver Recognition

Giuditta Gentile was recognized with the coveted Silver A' Design Award in 2021, a testament to excellence of their work Fondazione Alinari Brand Identity.

Giuditta Gentile Press Releases

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Introducing the Brand Identity Redesign for Fondazione Alinari by Giuditta Gentile

Giuditta Gentile unveils the brand identity redesign for Fondazione Alinari per la Fotografia, marking a new chapter in the archive's history, in Florence, Italy, since October 2020.

Giuditta Gentile Newsroom

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