Brand Identity
The Early Chapter

Brand Identity for Allan Toh

The logo consists of a hut made of simple shapes that are stacked to look like a house, symbolising the community that the brand is trying to create for children to play and learn. Primary colours- red, yellow, and blue, are chosen to evoke feelings like uplifting, fun, and reliability. The negative space between the shapes forms the Chinese character of Mandarin, which represents the clubhouse's emphasis on the Chinese language. The half-sun symbolises the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.

Allan Toh 2022 Professional Iron Press Kit № 128237

Download Press Kit № 128237

Download Press Kit № 128237 Brand Identity for Allan Toh by Allan Toh to access high-res images, essential texts, translations, and exclusive interviews—all in one.


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The Early Chapter by Allan Toh
The Early Chapter by Allan Toh

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Brand Identity by Allan Toh
Brand Identity by Allan Toh

Download 1800 Pixels JPEG Image.

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Allan Toh The Early Chapter
Allan Toh The Early Chapter

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Details on photo contributions are located in the Image Credits Section.

Allan Toh Brand Identity
Allan Toh Brand Identity

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Allan TohBrand Logo
Allan TohBrand Logo

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation unlocks high-res images without watermarks. Need something now? Download a low-res image instantly. Image Credits Section holds all necessary photo accreditation details.

Design Newswire
The Early Chapter Brand Identity Press Releases

Press resources for The Early Chapter are offered in several languages: English.


Press Kit
The Early Chapter Brand Identity Media Articles

Leverage our ready-to-publish articles on The Early Chapter, offered in a range of languages: Korean, Japanese, Russian, Spanish, English, German, French, Hindi, Turkish, Arabic (Standard), Portuguese, Chinese (Mandarin), Indonesian, Dutch and Italian.


Unique Properties

The Early Chapter is an early childhood activities clubhouse for children to develop an interest in Mandarin through immersive play. The logo consists of simple shapes in primary colors- red, yellow, and blue, stacked to look like a hut or small house. This represents the community that the brand tries to create. The negative space between the shapes forms the Chinese written character for Mandarin, which represents the clubhouse's emphasis on the Chinese language (Mandarin). The half-sun symbolizes the uplifting environment The Early Chapter wishes to create for the rising young stars of tomorrow.

Tags

The Early Chapter, Early Childhood Clubhouse, Children, Mandarin, Chinese, Activities, Fun, Playful.

Production Technology

I started out by understanding from the client's perspective what they wanted, and went on to use mind maps to break down the meanings and associations for the words, "Early", and 'Clubhouse". I gathered that 'sun' is a good representation of 'early' and that a 'hut' is a nice association for a clubhouse.

Design Challenge

The challenge was to create a suitable colour palette as I was working with the 3 primary colours. I also have to be mindful in creating a brand identity that feels trustworthy yet uplifting and fun. I have to find a balance point such that the outcome does not appear boring while attempting to be trustworthy, and also not being too childish and unreliable while trying to be fun and uplifting. I hope I managed to strike a good balance here.

Project Duration

The project started in late April 2021 in Singapore, and finished in late June 2021. The clubhouse is has completed renovations and is open to the public since November 2021. The logo and brand materials are used in stores and for marketing purposes.

Operation Flow

Due to the use of three primary colour hues, it is ideal the logo appears on a White or Floral White (beige-looking) background. Floral white provides a warm support for the three colours so the logo stands out well.

Research

Desk research, market study and brand positioning analysis were conducted to understand the context, target market and competition. Stakeholder interviews, target market study and competitive analysis were carried out. The research indicated that children in the target age group(1.5-6 years) engage in constructive play, and decipher primary colours such as red, yellow and blue better. The findings gave a clear design direction and contributed to an outcome that is more relevant and appropriate.

Inspiration

Inspired by the idea of a "close-knit and fun community for children", I wanted to create a logo that looks like a colourful hut that feels uplifting, fun and safe. The colours are carefully selected- red for attention, yellow for fun and blue for safety. They also happen to be the primary colours which children can easily identify with.

Project Overview

The Early Chapter Brand Identity has been a Iron winner in the Graphics, Illustration and Visual Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Iron A' Design Award is awarded to good designs that meet the rigorous professional and industrial standards set by the A' Design Awards. This recognition is reserved for works that demonstrate a solid understanding of design principles and show creativity within their execution. Recipients of the Iron A' Design Award are acknowledged for their practical innovations and contributions to their respective fields, providing solutions that improve quality of life and foster positive change. These designs are a testament to the skill and dedication of their creators, showcasing their ability to address real-world challenges through thoughtful design.

Image Credits

For design images and photos please credit Allan Toh.

 Award Logo
Iron Recognition

Allan Toh was recognized with the coveted Iron A' Design Award in 2022, a testament to excellence of their work The Early Chapter Brand Identity.

DesignPRWire
Allan Toh Press Releases

Attention press members and journalists: We offer a collection of press releases on Allan Toh and their notable work, available for your unrestricted use. For immediate journalistic use: 1 press releases are available right now.


Introducing "The Early Chapter" - A Brand Identity Design by Allan Toh

Allan Toh unveils "The Early Chapter" - a vibrant brand identity for an early childhood activities clubhouse, designed to foster a love for Mandarin through immersive play.


Newsroom
Allan Toh Newsroom

Access Allan Toh Newsroom to delve into the world of top-tier design and accolades.

You are currently viewing Media Showcase № 128237. Navigate Allan Toh's newsroom for a curated selection of their award-winning work, enriched with high-quality media and valuable insights. Welcome to Press Kit / Media Showcase 128237 on The Early Chapter. Discover additional content in Newsroom 312767.

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