'Insecta Iridesse' by Plus Collaboratives: Innovation in Print Sales Catalogue

Insecta Iridesse

Print Sales Catalogue for Plus Collaboratives

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer's journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

Plus Collaboratives 2022 Agency Silver Press Kit № 131277

Download Press Kit № 131277

Download Press Kit № 131277 Print Sales Catalogue for Plus Collaboratives by Plus Collaboratives to access high-res images, essential texts, translations, and exclusive interviews—all in one.

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Insecta Iridesse by Plus Collaboratives

Download 1800 Pixels JPEG Image.

Utilize this 1800-pixel image at 300 DPI for sharp, detailed prints up to 6 inches. When your narrative requires larger images, deploying it at 150 DPI allows for clear, impactful visuals up to 12 inches. Press pass? Download high-res, watermark-free images. Or, get immediate access to low-res images without accreditation. Image Credits Section holds all necessary photo accreditation details.

Print Sales Catalogue by Plus Collaboratives

Download 1800 Pixels JPEG Image.

Leverage the high resolution of this 1800-pixel image for detailed, vibrant prints. At 300 DPI, it's ideal for up to 6 inches; at 150 DPI, it scales beautifully to 12 inches. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Acknowledgements for photographs are in the Image Credits Section.

Plus Collaboratives Insecta Iridesse

Download 1800 Pixels JPEG Image.

Maximize the potential of this 1800-pixel image: at 300 DPI, it delivers exceptional detail up to 6 inches, while at 150 DPI, it offers clarity for prints up to 12 inches. High-res, no watermark images await those with press accreditation. For instant access, download a low-res version. For attribution details, see the Image Credits Section.

Plus Collaboratives Print Sales Catalogue

Download 1800 Pixels JPEG Image.

Harness the clarity of this 1800-pixel image for your prints—perfectly sharp at 6 inches with 300 DPI and equally clear at 12 inches when adjusted to 150 DPI. Press accreditation offers watermark-free high-res downloads. For immediate needs, low-res images are ready now. Consult the Image Credits Section for information on photo credits.

Insecta Iridesse Print Sales Catalogue Press Releases

Explore press materials for Insecta Iridesse, available in languages such as English.

Insecta Iridesse Print Sales Catalogue Media Articles

Ready for your features: articles on Insecta Iridesse in various languages, including Hindi, Spanish, German, French, Portuguese, Korean, Russian, Chinese (Mandarin), English, Japanese, Dutch, Italian, Indonesian, Turkish and Arabic (Standard).

Unique Properties

The project disrupted the way colours and printing methods are traditionally presented by the print industry by showcasing the metallic print effects in the form of 3D iridescent gem-like jewellery pieces that look like rare insect species, and made almost entirely of paper printed with the new ink. The colour swatch was then completely reimagined into a fictional explorer’s journal documenting the findings of these gem-like insects, showcasing the different print effects like never before.

Production Technology

The project showcased the Fujifilm Iridesse Production Press capability in 6-colour printing with speciality ink colours of gold, silver, and white in a single pass. The print sales catalogue used a wide range of coated and uncoated paper stock of varying weights, which demonstrated the capabilities of the printer and showcased the printing effects. The print effects were realised by isolating the artworks into CMYK and speciality ink layers to achieve optimum print effects.

Design Challenge

Given that the printing market is saturated and established, we needed to position Fujifilm printers as more than selling ink. It was crucial to develop a design solution to address considerations of the traditional print industry while pushing the envelope to reimagine print opportunities to target new end consumers which included the creative industries. The project became a collateral that the traditional printers could reference and began to imagine possibilities with their new age clients.

Project Duration

The project started in July 2019 and concluded in April 2021 with a disruption in 2020 due to Covid-19 restrictions and the lack of access to machine capabilities. The project was done for Fujifilm Singapore and was partially showcased at a print convention held in Marina Bay Sands Singapore, attended by print industry stakeholders.

Operation Flow

The reimagined catalogue consists of 2 parts: the 3D jewellery creates intrigue and encourages print industry viewers to come up close to inspect using their loupe. The fictional explorer’s folio, which consists of various collaterals printed by the machine on different mediums, invites viewers to investigate and discover print outcomes. This also acts as samples for print industry stakeholders to market the services to their own consumers.

Research

Industry and consumer research, prototyping and technical understanding was conducted to understand the purchase journey and considerations of industry stakeholders and their end consumers as well as print capabilities. The was done through observational study and interviews. We were able to identify opportunities to disrupt the existing methods with increased effectiveness. This resulted in increase and sales enquiry and generated sales revenue of over $2 million.

Inspiration

This intricate approach was inspired by the industry habit of inspecting print quality through a loupe, like a jeweller inspecting gems. The catalogue, which resembled an explorer narrating his discovery of the imaginary bugs, served as an impetus for customers to flip the catalogue and inspect the quality and technicalities of the print effects. The narrative of the catalogue enables us to showcase the possibilities of the machine capabilities and print effects on different paper type.

Image Credits

Image #1: PLUS Collaboratives, Insecta Iridesse, 2019-2021. Image #2: PLUS Collaboratives, Insecta Iridesse, 2019-2021. Image #3: PLUS Collaboratives, Insecta Iridesse, 2019-2021. Image #4: PLUS Collaboratives, Insecta Iridesse, 2019-2021.

Project Overview

Insecta Iridesse Print Sales Catalogue has been a Silver winner in the Advertising, Marketing and Communication Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Plus Collaboratives was recognized with the coveted Silver A' Design Award in 2022, a testament to excellence of their work Insecta Iridesse Print Sales Catalogue.

Plus Collaboratives Press Releases

Journalists and media members can enrich their content with our press releases on Plus Collaboratives, available for free use. Available now: 1 press releases ready for immediate access by journalists.

Introducing Insecta Iridesse: A Groundbreaking Print Sales Catalogue by Plus Collaboratives

Plus Collaboratives unveils Insecta Iridesse, a print sales catalogue that redefines the traditional approach to showcasing print quality, featuring 3D iridescent gem-like jewellery pieces.

Plus Collaboratives Newsroom

Dive into Plus Collaboratives Newsroom to explore celebrated designs and projects.

You are currently viewing Media Showcase № 131277. Discover everything Plus Collaboratives has to offer in their newsroom, from award-winning projects to high-res media and valuable resources. This is Press Kit / Media Showcase 131277 featuring the Insecta Iridesse. For more in-depth materials, see Newsroom 316200.