'Tang Dynasty Mizao Golden Top' by Zhu Hai, Wang Huan: Innovation in Liquor Packaging

Tang Dynasty Mizao Golden Top

Liquor Packaging for Zhu Hai, Wang Huan

The bottle body follows the pottery technique of the Tang Dynasty and combines the building and liquor civilization. The entire body is made of cloisonne. The smooth bottle resembles a kind of jade in Tang Dynasty, highlighting the inheritance and interpretation of the Chinese culture. The recessed bottle bottom is ornamented with Chinese classical royal pattern in the Tang dynasty and the four ancient divine animals, i.e., blue dragon, white tiger, rosefinch and basalt, symbolizing good fortune.

Zhu Hai, Wang Huan 2022 Professional Bronze Press Kit № 131486

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Tang Dynasty Mizao Golden Top by Zhu Hai Wang Huan

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Liquor Packaging by Zhu Hai Wang Huan

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Zhu Hai Wang Huan Tang Dynasty Mizao Golden Top

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Zhu Hai Wang Huan Liquor Packaging

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Tang Dynasty Mizao Golden Top Liquor Packaging Press Releases

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Tang Dynasty Mizao Golden Top Liquor Packaging Media Articles

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Unique Properties

Datang Mizao Golden Top is a premium liquor centered on the Tang Dynasty culture. Echoing its name, the bottle cap is golden, inspired by the golden top of the palaces in the Tang Dynasty. The bottle body is made by the Tang pottery making technique and conveys the architectural culture and liquor culture of the Tang Dynasty. Cloisonne is used throughout the bottle body. The color, combined with the palace decorative painting pattern, boasts Tang cultural charm and collection value.

Production Technology

The bottle body, derived from the liquor jar of the Tang Dynasty, is made of elaborately polished ceramic body and lead-free glaze, which is environmentally friendly and harmless to humans. The bottle body is decorated with colored drawings of Auspicious Cranes Playing with Lotus and Four Sacred Animals, which represents peace and auspiciousness.

Design Challenge

How to combine Chinese liquor culture and the majestic palaces of the Tang Dynasty, and how to express it by modern approaches are two difficulties in designing the products. The hollowed-out top of Datang Mizao Golden depicts momentum of the golden top of palace, putting existing liquor packaging centered on trendy design into the shade. It contributes to inheriting and carrying on traditional culture as well as offering a chance for users to learn about Chinese liquor culture.

Project Duration

It was developed in Chengdu from December 2020 to May 2021, and was unveiled nationwide in August 2021.

Operation Flow

Its rounded body is designed in line with ergonomics to perfectly fit the shape of palm, which is easy to pick up and firm in hand. The hollow top can increase the friction when users open the bottle cap, so it can be opened conveniently.

Research

In terms of drinking liquor, it is more spiritual than material. In addition to slaking your appetite, it is also ultimate taste and inheritance of life aesthetics and liquor culture. Traditional liquor packaging can not strike a balance between appearance design and cultural deposits, and can not cater for the aesthetics and tastes of Chinese customers. There lacks a liquor packaging that boasts both aesthetics and cultural deposits.

Inspiration

The brewing technique and traditional liquor culture of the Tang Dynasty had a profound impact on nowadays. The majestic palaces were also landmarks of Chinese architecture history. This product was inspired by the golden top of palaces in the Tang Dynasty. Golden Top means the highest and noblest, through which our brand wishes to respond to the spiritual demands of customers and carry on Chinese liquor culture. Also, it is our expectation to lead the industry.

Project Overview

Tang Dynasty Mizao Golden Top Liquor Packaging has been a Bronze winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Image Credits

For design images and photos please credit Zhu Hai, Wang Huan.

Bronze Recognition

Zhu Hai, Wang Huan was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Tang Dynasty Mizao Golden Top Liquor Packaging.

Zhu Hai, Wang Huan Press Releases

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Tang Dynasty Mizao Golden Top Unveiled Nationwide

Introducing the Datang Mizao Golden Top Liquor Packaging

Zhu Hai, Wang Huan Newsroom

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