Xi Jiu Hanmi

Liquor Packaging for Laboratory and Hopeful

Xi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

Download Press Kit № 133901

Download Press Kit № 133901 Liquor Packaging for Laboratory and Hopeful by Luo Heng to access high-res images, essential texts, translations, and exclusive interviews—all in one.

Available Now for Your Next Story

At communication|newsroom, we understand the pressures and deadlines journalists face. That’s why we offer exclusive access to our curated press kits and high-resolution images, tailored for accredited journalists. These resources are designed to enrich your stories with depth and visual appeal, spotlighting the world's most innovative designs.

Please Note:

• Credit the work's creator and/or photographer.
• Mention communication|newsroom as your source.
• Share your published pieces with us; we love to celebrate and promote your work on our platform and social media.

Let’s Collaborate: Your stories matter. communication|newsroom is here to support you with quality, accessible content. Once you are accredited, reach out for the images and content you need. We will provide the specific images and content directly, along with recommendations on works to feature.

Get Accredited Easily: Quick access to our resources requires media accreditation. Apply for media accreditation to join our network and start exploring a wealth of design stories.

Xi Jiu Hanmi by Luo Heng

Download 1800 Pixels JPEG Image.

Liquor Packaging by Luo Heng

Download 1800 Pixels JPEG Image.

Luo Heng Xi Jiu Hanmi

Download 1800 Pixels JPEG Image.

Luo Heng Liquor Packaging

Download 1800 Pixels JPEG Image.

Laboratory and HopefulBrand Logo

Download 1800 Pixels JPEG Image.

Xi Jiu Hanmi Liquor Packaging Press Releases

Our Xi Jiu Hanmi press releases are ready in languages: English, for your convenience.

Xi Jiu Hanmi Liquor Packaging Media Articles

Our Xi Jiu Hanmi articles are prepped and available in these languages: Portuguese, Spanish, Dutch, Arabic (Standard), Indonesian, Italian, German, French, English, Hindi, Turkish, Korean, Japanese, Russian and Chinese (Mandarin), ready for your use.

Unique Properties

Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.

Tags

Liquor packaging, oriental aesthetics, royal secret recipe, packaging design

Production Technology

The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.

Design Challenge

The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.

Project Duration

The project started in September 2020 in Jingdezhen and finished.

Operation Flow

The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.

Research

Research type: visual packaging design; Research goal: to better present the efficacy of Hanmi Jiu; Research direction: the integration of liquor culture and palace culture of Han Dynasty; Research methods: online data, classics book, fieldwork and interview; Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.

Inspiration

The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.

Project Overview

Xi Jiu Hanmi Liquor Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.

Image Credits

For design images and photos please credit Luo Heng.

Golden Recognition

Luo Heng was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Xi Jiu Hanmi Liquor Packaging .

Luo Heng Press Releases

Media members, dive into our press releases on Luo Heng's work, ready for you to use and enhance your journalistic content. Press members can now immediately access 3 press releases.

Introducing Xi Jiu Hanmi: A Luxurious Liquor Packaging Design by Luo Heng

Unveiling the Exquisite Xi Jiu Hanmi Liquor Packaging Design by Luo Heng

Luo Heng Newsroom

Explore Luo Heng Newsroom to uncover award-winning design projects and more.