Xi Jiu Hanmi
Liquor Packaging for Laboratory and Hopeful
Xi Jiu Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of Shuang Mao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
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Xi Jiu Hanmi by Luo Heng
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Liquor Packaging by Luo Heng
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Luo Heng Xi Jiu Hanmi
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Luo Heng Liquor Packaging
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Xi Jiu Hanmi Liquor Packaging Press Releases
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Xi Jiu Hanmi Liquor Packaging Media Articles
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Unique Properties
Xijiu·Hanmi bottle is based on oriental aesthetics to inherit the secret recipe of Han dynasty royal court. The design uses the graph implication to give people mental hint, such as the elements of ShuangMao, four sacred animals in Han dynasty, Han dynasty palace tower, royal palace decoration, etc. to express the nobleness of Han dynasty. Combined with the dark red and luxurious gold color, it expresses the comprehension and explanation to the best Chinese Baijiu of Han dynasty.
Tags
Liquor packaging, oriental aesthetics, royal secret recipe, packaging design
Production Technology
The bottle body is made of high-grade matte sprayed glass, and the box packaging adopts the typical lacquerware color scheme of the Han Dynasty and hot stamping and concave-convex craftsmanship, which highlights its magnificence and elegance.
Design Challenge
The bottle-shoulder of the Hanmi bottle is designed with classic Han Dynasty illustrations: left Azure Dragon, right White Tiger, front Vermilion Bird, and back Black Tortoise and patterns of four Chinese medicinal material to inherit and continue the secret recipe of the Han Dynasty.
Project Duration
The project started in September 2020 in Jingdezhen and finished.
Operation Flow
The Hanmi bottle fully expresses the sense of time and mystery of Han dynasty through its design element, color matching and craftsmanship. The box body is embossed with the Han Dynasty’s palace patterns and the word HANMI is well integrated into the bottle shape pattern. The whole package box is like a treasure box of the Han Dynasty, bringing a wonderful visual experience to users.
Research
Research type: visual packaging design; Research goal: to better present the efficacy of Hanmi Jiu; Research direction: the integration of liquor culture and palace culture of Han Dynasty; Research methods: online data, classics book, fieldwork and interview; Social influence: It not only conveys the charm of oriental aesthetics, but also inherits the court culture of the Han Dynasty, and at the same time better explains the efficacy of Hanmi Jiu.
Inspiration
The bottle cap design is from Han dynasty palace tower, the bottle body design is from ShuangMao jade ornament, with the patterns of 4 sacred animals in Han dynasty. The surface choose black and gold color as main color with dark red and luxurious gold color as decoration, the whole appearance is classic and graceful.
Project Overview
Xi Jiu Hanmi Liquor Packaging has been a Golden winner in the Packaging Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Gold A' Design Award is granted to designs that demonstrate a high level of innovation and a significant impact on their intended audience. Recognized as a major achievement by the A' Design Awards, these designs are characterized by their visionary approach and the exceptional skill of their creators. Winners of the Gold A' Design Award are noted for their ability to push the envelope in art, science, design, and technology, delivering solutions that not only meet but exceed expectations. These designs serve as benchmarks for excellence, encouraging further innovation and inspiring future generations of designers.
Image Credits
For design images and photos please credit Luo Heng.
Golden Recognition
Luo Heng was recognized with the coveted Golden A' Design Award in 2022, a testament to excellence of their work Xi Jiu Hanmi Liquor Packaging .
Luo Heng Press Releases
Media members, dive into our press releases on Luo Heng's work, ready for you to use and enhance your journalistic content. Instantly access 3 press releases, available exclusively for journalists.
Introducing Xi Jiu Hanmi: A Luxurious Liquor Packaging Design by Luo Heng
Unveiling the Exquisite Xi Jiu Hanmi Liquor Packaging Design by Luo Heng
Luo Heng Newsroom
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