'Science as an Emotional Trend' by Liubov Maximenkova: Innovation in Welcome Screens

Science as an Emotional Trend

Welcome Screens for SBER

Designers would like to see their projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That's why in 2021 they created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.

Liubov Maximenkova 2022 Consortium Bronze Press Kit № 134986

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Science as an Emotional Trend by Liubov Maximenkova

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Welcome Screens by Liubov Maximenkova

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Liubov Maximenkova Science as an Emotional Trend

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Science as an Emotional Trend Welcome Screens Press Releases

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Science as an Emotional Trend Welcome Screens Media Articles

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Unique Properties

We would like to see our projects in Sberbank Online not only triggering emotions but also provoking thoughts and serving as the sources of knowledge. That’s why in 2021 we created a series of welcome screens for Sberbank Online mobile app dedicated to the Year of Science and Technology in Russia (2021). The project includes materials on topics such as Undersea, Through the Microscope, and Neural Network. There is a history behind each of them but yet all of them have something in common.

Production Technology

Among the images in the app there are photos taken using micro and macro photography methods as well as images generated by AI

Project Duration

In 2019 we developed and then launched the new version of Sberbank Online app with personalization and emotional design. Now we continue to improving client experience, study our customers behavior and make designs even more personalized. Welcome screens in the Sberbank Online were created шт 2021.

Operation Flow

There are a lot of apps today to cover one need. Almost all of them have well done UX and UI, but we believe that win those who also care about User Emotions. Every user can choose any welcome screen.

Research

— The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. We created this project not only to show the beauty of the undersea but also to focus the public attention on ecology issueы, including the issue of the World Ocean pollution. — Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale. The authors caught in their objective the microcrystals of human tears, the Earth’s secret tracks and the intertwining lace threads, the dried up drop of soda water and the wing of a peacock butterfly. — Neural Network. All the images were created by artificial intelligence SberAI on the basis of the given text. Its shows how technology and art merge in the modern world.

Inspiration

The Undersea. The project is based on the photos taken by marine biologists who look for, shoot, and show the most amazing creatures that live in the depth of the ocean. Through the Microscope. Among the photos there are those that were taken using micro and macro photography and various other methods and demonstrate the usual things on an unusual scale Neural Network. All the images were created by artificial intelligence SberAI.

Image Credits

Main Image #1: Welcome screens in the Sberbank Online mobile app Image #2: Neural Network. Image #3: The Undersea. Image #4: Through the Microscope.

Project Overview

Science as an Emotional Trend Welcome Screens has been a Bronze winner in the Mobile Technologies, Applications and Software Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.

Bronze Recognition

Liubov Maximenkova was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Science as an Emotional Trend Welcome Screens.

Liubov Maximenkova Press Releases

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Science as an Emotional Trend: Welcome Screens by Liubov Maximenkova for SberBank Online

Liubov Maximenkova's project "Science as an Emotional Trend" introduces a series of welcome screens for SberBank Online, designed to provoke thoughts and serve as sources of knowledge, dedicated to the Year of Science and Technology in Russia (2021).

Liubov Maximenkova Newsroom

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