Baidu
Thematic Map for Baidu Online Network Technology (Beijing) Co., Ltd
According to dynamic dimensions including time, space and user personas, Baidu Thematic Map selectively displays map information to different user groups, and presents the most accurate results based on group characteristics. It combines human, geographical, social and other factors appropriately and recommends such data to users in need, further enriches the map, and upgrades the service scope of the map.
Download Press Kit № 137095
Download Press Kit № 137095 Thematic Map for Baidu Online Network Technology (Beijing) Co., Ltd by Baidu Online Network Technology (Beijing) Co., Ltd to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Baidu by Baidu Online Network Technology Beijing Co Ltd
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Thematic Map by Baidu Online Network Technology Beijing Co Ltd
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Baidu Online Network Technology Beijing Co Ltd Baidu
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Baidu Online Network Technology Beijing Co Ltd Thematic Map
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Baidu Thematic Map Press Releases
Our Baidu press releases are ready in languages: English, for your convenience.
Baidu Thematic Map Media Articles
Ready-to-feature articles on Baidu are available in these languages: English, Korean, Indonesian, Japanese, Russian, Hindi, Spanish, German, French, Portuguese, Turkish, Arabic (Standard), Dutch, Chinese (Mandarin) and Italian, for your convenience.
Unique Properties
Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Tags
Phone, Map app, GIS, AI, UX, UI
Production Technology
Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge
In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Project Duration
The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow
The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Research
We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration
Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Image Credits
Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020
Project Overview
Baidu Thematic Map has been a Bronze winner in the Interface, Interaction and User Experience Design award category in the year 2021 organized by the prestigious A' Design Award & Competition. The Bronze A' Design Award is given to outstanding designs that showcase a high degree of creativity and practicality. It recognizes the dedication and skill of designers who produce work that stands out for its thoughtful development and innovative use of materials and technology. These designs are acknowledged for their professional execution and potential to influence industry standards positively. Winning this award highlights the designer's ability to blend form and function effectively, offering solutions that enhance people's lives and wellbeing.
Bronze Recognition
Baidu Online Network Technology (Beijing) Co., Ltd was recognized with the coveted Bronze A' Design Award in 2022, a testament to excellence of their work Baidu Thematic Map.
Baidu Online Network Technology (Beijing) Co., Ltd Press Releases
Attention press members and journalists: We offer a collection of press releases on Baidu Online Network Technology (Beijing) Co., Ltd and their notable work, available for your unrestricted use. Journalists can access 7 press releases immediately, ready for your use.
Baidu Unveils Innovative Thematic Map App for Seamless User Experience
Baidu Online Network Technology (Beijing) Co., Ltd introduces a revolutionary thematic map app designed to provide users with personalized and convenient travel services, integrating AI and big data capabilities for an enhanced user experience.
Baidu Online Network Technology (Beijing) Co., Ltd Newsroom
Access Baidu Online Network Technology (Beijing) Co., Ltd Newsroom to delve into the world of top-tier design and accolades.
