Vision Auction
Online Jewelry Bidding for Buling
As online jewelry auctions expand, concerns over trust and limited interactivity continue to hinder user confidence. Vision Auction transforms the bidding experience with Mixed Reality, allowing users to virtually try on jewelry and engage in live auctions from anywhere, seamlessly merging digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction ecosystem that redefines the future of digital jewelry trade.
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Download Press Kit № 172207 Online Jewelry Bidding for Buling by Bi Leying to access high-res images, essential texts, translations, and exclusive interviews—all in one.
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Vision Auction by Bi Leying
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Online Jewelry Bidding by Bi Leying
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Bi Leying Online Jewelry Bidding
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Unique Properties
As online jewelry auctions grow, trust and interactivity remain key concerns. Vision Auction leverages Mixed Reality for virtual try-ons and live bidding, seamlessly blending digital and physical participation. By integrating digital twin lots, it enhances credibility and value retention, fostering a transparent, efficient, and personalized auction experience that redefines digital jewelry trade.
Tags
Online Auction, Jewellery Auction, Augmented Reality, AI Bidding, Second hand trading, Vision Pro, User Experience Design, Interaction Design, Virtual Reality, Sotheby
Production Technology
Interface design was developed using Figma and Adobe Photoshop, with usability testing conducted through the Google Cardboard simulator. Compliance with Apple Vision Pro design guidelines ensured appropriate button sizing and spacing, enhancing gesture recognition and eye-tracking for a more seamless online auction experience.
Design Challenge
The main challenge was balancing functionality and simplicity in an online auction platform. Initial brainstorming, informed by user research, generated numerous feature ideas, but excessive complexity made the interface overwhelming. Iterative feasibility testing, validation, and careful consideration of information hierarchy helped distill the design to its most essential and impactful features while maintaining a clean, intuitive interface.
Project Duration
The project commenced in June 2024 in Qingdao, Shandong, China, where its initiation, design, development, and testing phases were carried out. It concluded in January 2025.
Operation Flow
Users enter the Vision Auction app via Apple Vision Pro to browse upcoming auctions and preview digital twin lots in AR. Eye-tracking and gesture controls enable detailed inspection and virtual try-ons before bidding. During live VR auctions, users engage with the atmosphere and place bids in real time. Afterward, certified digital twin jewelry can be displayed or securely resold within the system, ensuring trust and continuity in secondary transactions.
Research
Through internet ethnography and in-depth interviews with high-end jewelry auction participants, I identified key user pain points and framed the research goal: How might we enhance user confidence and browsing experiences in online auctions? Utilizing personas, journey maps, empathy maps, and decision matrices, I developed initial concepts and information architecture. Multiple interface iterations were refined through low- and mid-fidelity prototypes. In the evaluation phase, I employed SUS scoring and VR testing to assess usability and optimize the design.
Inspiration
The moment an auctioneer's gavel falls is charged with anticipation and exhilaration, capturing the essence of live auctions. From previewing to bidding, the emotional crescendo fuels engagement, a dynamic now reimagined for the digital realm. Vision Auction harnesses MR technology to heighten these interactions, seamlessly integrating them into online bidding to enhance participation and instill confidence.
Image Credits
Image #1: Creator Leying Bi, AR Jewelry Showcase, 2024. Image #2: Creator Leying Bi, Immersive Jewelry Browsing Experience, 2024. Image #3: Creator Leying Bi, VR Auction Preview, 2024. Image #4: Creator Leying Bi, VR Auction Scene and AI Assistant, 2024. Image #5: Creator Leying Bi, Secondhand Trade Showcase, 2024.
Project Overview
Vision Auction Online Jewelry Bidding has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.
Silver Recognition
Bi Leying was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Vision Auction Online Jewelry Bidding.
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