Rapidx

Customer Relationship Management System for Rapidx

Rapidx Crm is a next generation customer management system designed to simplify complex workflows through an intuitive, Bauhaus inspired interface. It combines AI driven automation with a transparent and calming visual structure, using semi circular menus and minimalist layouts to reduce user stress and training time. Developed with real world clinical and corporate workflows in mind, it enhances clarity, boosts efficiency, and offers a seamless, emotionally engaging user experience.

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Rapidx by Arvin Maleki

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Customer Relationship Management System by Arvin Maleki

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Arvin Maleki Rapidx

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Arvin Maleki Customer Relationship Management System

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RapidxBrand Logo

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Arvin Maleki Interview

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Rapidx Customer Relationship Management System Press Releases

Explore press materials for Rapidx, available in languages such as English.

Unique Properties

Rapidx CRM redefines traditional management systems by combining advanced automation with a Bauhaus-inspired user interface. Featuring AI-driven conditional logic, it automates workflows, appointments, validations, and follow-ups. Its transparent layouts, soft color palette, and semi-circular menus offer clarity, trust, and a uniquely calm user experience rarely seen in CRM platforms.

Tags

CRM, Automation, UI/UX Design, Responsive, Web App, Productivity, Management, User-Centered, Task Flow, Smart Dashboard

Production Technology

The system is developed using a modular architecture built on Django (Python) for the backend and React for the front end. PostgreSQL serves as the primary database, with Redis used for caching and asynchronous task management. Real-time updates are enabled via WebSockets, and all components are containerized with Docker for scalability. The UI ensures both responsiveness and design consistency and supports third-party API integrations with a cloud-based infrastructure.

Design Challenge

The greatest challenge was breaking free from the overwhelming complexity of traditional CRM systems while maintaining depth and power. Balancing aesthetic clarity with functional richness required rethinking long-established UI norms. Limited industry references for minimalist enterprise tools, user resistance to change, and aligning Bauhaus principles with modern tech constraints were major hurdles. Overcoming these led to a bold, intuitive, and emotionally resonant design.

Project Duration

It started in the USA in June 2024 and finished in December 2024.

Operation Flow

Rapidx CRM is designed to feel effortless from the very first click. Users interact with a clean, intuitive interface where smart menus unfold like windows into deeper features. Tasks such as scheduling, messaging, and customer follow-ups are handled automatically, and triggered by simple choices. Visual clarity, gentle animations, and minimal steps create a calm and guided experience, allowing users to focus more on people, not on navigating complex systems.

Research

This was an applied user-centered research aiming to simplify CRM systems. We conducted interviews, usability tests, and card-sorting with clinic and company staff. Using persona creation and journey mapping, we identified pain points like menu overload and cognitive fatigue. The result was a minimalist, intuitive system that reduced training time and stress. It has improved user satisfaction and productivity, reshaping how CRMs support real-world business and design needs.

Inspiration

The inspiration behind Rapidx CRM stemmed from the overwhelming complexity of traditional enterprise systems. Motivated by the Bauhaus philosophy - form follows function - we reimagined CRM design to reduce cognitive load. Informed by deep user research, persona mapping, and interface studies, the system emphasizes simplicity, transparency, and intelligent automation. Its visual rhythm is intuitive at first glance, yet powerful in-depth - engineered not just to be used, but to be loved.

Image Credits

Image#1: Creator Arvin Maleki, Rapidx CRM, 2025 Image#2: Creator Arvin Maleki, Rapidx CRM, 2025 Image#3: Creator Arvin Maleki, Rapidx CRM, 2025 Image#4: Creator Arvin Maleki, Rapidx CRM, 2025

Project Overview

Rapidx Customer Relationship Management System has been a Silver winner in the Interface, Interaction and User Experience Design award category in the year 2024 organized by the prestigious A' Design Award & Competition. The Silver A' Design Award celebrates top-tier designs that embody excellence and innovation. This award acknowledges creations that are not only aesthetically pleasing but also highly functional, reflecting the designer's deep understanding and skill. Silver A' Design Award recipients are recognized for their contribution to raising industry standards and advancing the practice of design. Their work often incorporates original innovations and elicits a strong emotional response, making a notable impact on the improvement of everyday life.

Silver Recognition

Arvin Maleki was recognized with the coveted Silver A' Design Award in 2025, a testament to excellence of their work Rapidx Customer Relationship Management System.

Arvin Maleki Press Releases

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Arvin Maleki's Rapidx CRM Wins Silver A' Design Award for Revolutionizing User Experience in Customer Management

Vancouver-based designer Arvin Maleki has been awarded the Silver A' Design Award 2025 for Rapidx, a next-generation Customer Relationship Management (CRM) system that reimagines enterprise software with a Bauhaus-inspired, user-centered approach, offering intuitive automation and a calming visual experience to simplify complex workflows for businesses worldwide.

Arvin Maleki Newsroom

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